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PR For Beginners presented to Business Club Cambridge on Monday 20th June 2011.
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PR for Beginners
Kate Elliott
Press or public relations – a method of communicating via print, web or broadcast media
Raise and reinforce awareness of your brand with customers and prospects
Benefits of PR
• Marks you out from competitors• Makes you a company customers have "heard of”• Creates positive impression• "Free”• Independent and therefore more believable than ads• Online opportunities
Example Topics
Natural/Created• New product/service• Expansion/annual financial results• Quirky customer/unusual angle• Events & open days• Celebrities• Comment on topical story/give local angle to national news• Conduct market research• Letters to editors
Business News
Event PR
Competitions & Reader Promotions
PR Tips
• Must be prepared to respond quickly - timing• Research - media pack• Read the publication!• News distribution agencies• Well-written press release
Non-media PR
• Sponsoring a local sports team or event• Donating products to charity auctions• Competitions• Giving talks at conferences or other events• Taking a stand at an exhibition• Newsletters
Follow up, follow up and follow up!
Kate ElliottMarketing Director
Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL
Tel: 01603 [email protected]
Editorials from £75
Press Releases from £150
Contacts