1. Marketing planning and strategy(Allure)Presented By:- Sneha Lata Yadav Skeh Ali Rajeshwari

2. About Allure Moisture lotion Protect from harmful rays Provide glow to the skin Create fairness Natural ingredients 3. SWOT Analysis of Allure Product 4. strengths edge over its competitors Better quality product Its three in one product Easily affordable Easy to use No side effects 5. weakness Not perceived by customers Gaining of market share Improper distribution channel Availability of the product 6. Opportunity Summers are approaching Large number of population Metro city Awareness about the ingredients of the product Chance of gaining of more profit People are more Sensitivity towards their skin 7. Threat Lot of competitor exist in the market Perception of the customer Branded products 8. Major Competitors Ponds Olay Vicco Fair &lovely 9. Porters five forces modal 10. Marketing Strategy Target market Attract potential customer Pricing strategy Advertisement Sales promotion strategy 11. Marketing Mix Product Place Promotion Price Physical evidence Process people 12. Product Mix Product line Product width 13. Contingency Plan Try to know the competency of the competitorproduct Taking over business at different differentlocation Marketing department shall handle expertanalysis