PowerPoint Presentation

The Promise of 4G

Path to the Converged Home

James C. Brailean, Ph.D.President, CEO & Co-Founder

PacketVideo Corporation

Beware of Wireless Hype

Mobile Generation

Mobile Technology

Theoretical Throughput

Throughput at launch

Optimized Throughput

2G GSMCDMA

14.4kbps64 kbps

7-9.6kbps10-20kbps

2.5G GPRS 115kbps 25kbps 60kbps

2.75G EDGE 384kbps 36kbps 80kbps

3G W-CDMA 2Mbps 40kbps 200kbps

3.5G HSDPA 2-14Mbps 0.5-1 Mbps

?

What is 4G?

“Of course it is impossible to predict technology developments and the evolution of culture and customer needs. 4G in principle will allow high-quality smooth video transmission”

Marty Cooper, Inventor of the Cell Phone, CEO ArrayCom

“Of course it is impossible to predict technology developments and the evolution of culture and customer needs. 4G in principle will allow high-quality smooth video transmission”

Marty Cooper, Inventor of the Cell Phone, CEO ArrayCom

What is 4G?

“4G will make possible pervasive, immediate, visual interactions that will make for a better, and more humane, world” Barry West, President Clearwire Inc.

“4G will make possible pervasive, immediate, visual interactions that will make for a better, and more humane, world” Barry West, President Clearwire Inc.

What is 4G?

“4G to me is not about the next radio link; it is much more about how you deal with a set of heterogeneous networks and get bits to and from the device in the most cost-effective way”

Paul Jacobs, Chief Executive Officer, Qualcomm

“4G to me is not about the next radio link; it is much more about how you deal with a set of heterogeneous networks and get bits to and from the device in the most cost-effective way”

Paul Jacobs, Chief Executive Officer, Qualcomm

Two Flavors of 4GCharacteristic WiMax

(802.16e)LTE (3GPP)

Core Network All IP Network E-UTRAN moving to IP

Access Technology:Downlink (DL)

Uplink (UL)OFDMOFDM

OFDMSC-FDMA

BitrateDLUL

75Mbps25Mbps

100Mbps50Mbps

MobilityHandover

120Km/HOptimized Hard

250Km/HInter-cell Soft

Legacy 802.16a – 16d GSM/GPRS/EDGE/UMTS

Cell Radius Cell Capacity

~5Km~200 users

~5Km~200 users

Players in the 4G Battle

• WiMax (802.16e) • LTE (3GPP)

http://www.nokia.com/index

http://www.ixplora.com/wp-content/2009/04/vodafone-logo-vbig.jpg

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http://www.google.com/imgres?imgurl=http://www.arsgeek.com/wp-content/uploads/2008/08/comcast-logo.jpg&imgrefurl=http://www.arsgeek.com/2008/08/31/comcast-sets-bandwidth-cap-effective-october-1/&h=223&w=632&sz=60&tbnid=0Y_86ItZV7HwjM::&tbnh=48&tbnw=137&prev=/images%3Fq%3DComcast%2BLogo&hl=en&usg=__cqwtxWPLKpkkVJkO5Thk_VIulQ4=&ei=XZAASpGMCdiLtgfL8MmPBw&sa=X&oi=image_result&resnum=4&ct=image

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http://www.thetechherald.com/media/images/200819/SprintNextelClearwireLogo_1.jpg

http://www.t-mobile.co.uk/Dispatcher?menuid=menu_item_00

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• Mobile Broadband?

• Internet Experience?

• More Humane World?

• Mobile Broadband?

• Internet Experience?

• More Humane World?

Why do we need 4G?

Current Cellular Network Planning

WANMANLAN

PANPAN LAN MAN WAN

Standard Bluetooth 802.11x HSDPA GSM/Edge UMTS (3G)

Data Rate(expected)

<10Mbps 2-54Mbps 0.5-2Mbps 200kbps

Mobility Low Medium Medium-High High

Applications Device to Device

Enterprise Network

(WiFi)

Broadbandto mobiles

Mobile Phones, PDAs,

etc.

Services Will Define 4G

10kbps

Edge UMTSMAN

WiFi

Bluetooth

100kbps 1Mbps 10Mbps

Mobility

DVB-H

(4G will not define the service)

4G

3G = Video

Current User Experience: Service Silos

PersonalizedRadio

on-demand Video

Full TrackDownload

EntertainmentContent

Ring-Tones

Personalization &commerce

Music Videos

Mobile Live Broadcast

PersonalizedRadio

on-demand Video

Full TrackDownload

EntertainmentContent

Ring-Tones

Personalization &commerce

Music Videos

Mobile Live Broadcast

Device Silos & the Triple Play

4G & the Femto Cell

Connected Home Challenge

IPCloud

Femto

• Servers (DMS)• Renders (DMR)• Control Points (CP)

DMR

DMS

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Highlighted Use Cases Enabled by the Connected Home

• User selects an internet radio station and pushes it to the Roku to listen while making dinner in the kitchen. Does this from a mobile phone.

• Vacation slideshow is pushed to a digital picture frame located in the living room. Does this from a mobile phone.

• High Def video is sent to playback on the large screen TV in the den for the kids. This is done from the user’s PC.

Select any media

Push to the right device

The Personalized Connected Home

IPCloud

Femto

DMR

DMS

DMS

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http://en.wikipedia.org/wiki/Image:YouTube_logo.svg

http://www.google.com/imgres?imgurl=http://vault.fakidszone.com/Portals/172/VaultIcon.jpg&imgrefurl=http://vault.fakidszone.com/&h=481&w=641&sz=37&tbnid=CZtb_kJkJbk0uM::&tbnh=103&tbnw=137&prev=/images%3Fq%3Dpicture%2Bof%2Ba%2Bvault&usg=__dguilOjMago_XrWmN05Qeuo402A=&ei=VqixSaKTIo60Mbaf8YAF&sa=X&oi=image_result&resnum=4&ct=image&cd=1

The Power of 4G

• Grab a video with my mobile, push it to a friend. The friend renders the video using their PS3

• Push new photos of the kids to Grandma’s digital picture frame

• Access any content in my digital locker box while outside the home

Connecting the Connect Homes

4G Devices?

VS.

ComponentsSwiss Army Knife

Separating Modem from Renderer

(Nokia 4G Concept Designs)

Watch the MIDs

Intel Prototype Gigabyte Prototype

What are the hurdles in front of 4G?

• Technical– Interoperability (mobile and CE)– Scalability

• Multi-device• QoS

– Power consumption– New industrial designs and user interface (next

iPhone)

• Business– ROI for 3G– Penetration/Saturation of multimedia vs. other

applications

Tomorrow’s Promise4G & the Connected Home

Questions