By: Melissa Ray

A New Generatio

n of Advertisin

g

• First published in 1886

• Later became an international fashion

magazine for women

• Women’s issues, relationships, sex,

health, careers, self-improvement,

celebrities, fashion, and beauty

• 64 international editions

• Printed in 35 languages

• Distributed in more than 110 countries.

• Highest-selling young women's

magazine in the world since 1972

Our Company

Circulation: 60,000 – 72,000 copies Pass-on Readership: 7 Frequency: 12 magazines a year Total Monthly Readership: 420,000 to 576,000

Print Media is losing the battle to mobile technology! Mobile revolution dismantling the publishing industry

Evolution transforming the way people consume content on the go

Rise in social media and mobile technology influences where attention is

put

Declines in celebrity and women magazines 18% and 15%

The Problem

Retail sales are declining

Bookstores Newsstands Magazine Shops Online

Smaller print runs

Places to find Cosmo

How do we solve the problem?

We have a website, what is our next mobile

outlet?

The Answer: Social Media!

May 2013: 74% of women use social media

February 2005 – August 2006 Ages 18-29 increased social media usage from 9% to 49%

100 million daily active users

65% daily users that contribute content daily

8,796 photos shared per second

Snapchat!

Discover Page• Be seen by target consumers

Young Women

• Mini Magazine Fun Quizzes

Pictures

Little articles Make-up Tutorials

Celebrity Gossip

• Videos Cooking Recipes

Discover page• Promoting

YouTube Account

Send friends articles

and pictures

More likely to buy

magazine

Discover can make us money and not just by increasing magazine sales!

• Advertisements

Cosmo is an accessory to Snapchat

Enhances the Snapchat app Send fun pictures and videos

Pictures with emoji placements

Pictures to draw on

Resources http://bridgetdelaneys.blogspot.com/201

3/10/facebook-success-stories-for-good-cause.html

http://fusion.net/story/47528/snapchat-discover-could-be-the-biggest-thing-in-news-since-twitter/

https://help.instagram.com/1415228085373580/

http://www.ibtimes.com/magazine-newsstand-sales-q1-2015-retail-declines-smaller-print-runs-show-losing-1945185

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

http://expandedramblings.com/index.php/snapchat-statistics/