The Science of Front-Door Marketing

Direct-to-door sampling and coupon delivery program

Be at their door when consumers decide what to buy.

949-253-3455

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Meet

—“The Science of Front-Door Marketing”—— Innovator of unique targeted media —— 10 years direct-to-door experience —— Cost-effective, turnkey programs —

949-253-3455

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Blue-chip Fortune 500 Brands

949-253-3455

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Full range of integrated services— Jumbo Specialty Hangers —

— PowerShopperTM Front-door Bag —— PowerSampling Sample and Coupon Delivery —

— Co-op Flyer Distribution —— Real-Time Personalization —

— Targeted Mail —

949-253-3455

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Enough about us.

Let’s talk about you.

949-253-3455

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A stimulating point about stimulating trail:

Sampling success means reaching consumers at home

949-253-3455

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Sampling success means reaching consumers at home

Recession-driven behavior changes— PowerShopperTM Front-door Bag —

— 82% of consumers are spending more time at home1 —— 83% of product decisions are being made at home2 —

— ‘09 Coupon redemptions up 19%3 —Prudence not temporary; likely the new norm

1 (KN Comfort Survey, Sun-Sentinel)2 (IRI 2009)

3 (couponinfonow.com)

949-253-3455

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Implications for today’s brand marketers?

— Reach consumers where they are: at home —— Demand efficiency at every step —

Targeting, delivery, monitoring, auditing

— Your partner’s experience counts —

949-253-3455

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PowerDirect:a model sampling partner

Direct-to-door marketing experts.Experience. Insight. Access

949-253-3455

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Question: If most purchase decisions occur outside the retail environment

and often INSIDE the home, what’s the best way to reach consumers?

PowerDirect says:Through the front door, of course.

949-253-3455

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Trial and the“Science of Front-Door

Marketing”

949-253-3455

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Trial and “The Science of Front Door Marketing” — Sophisticated front-end modeling, plus —— Consumer behavioral indexing, plus —

— Geo-demographic segmentation, plus —— Wireless GPS walker tracking, plus —— Web-based monitoring tools, plus —

— Auditing and verification with Google Earth —

Equals an integrated turnkey sampling and couponing program you can roll out anywhere

949-253-3455

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Profiling/Targeting

MappingPost-campaign Analysis

Program CustomizationIn-field Auditing

Storage & Delivery

What a turkey

program looks like

949-253-3455

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Profiling & TargetingSophisticated geo-demographic and behavioral

segmentation— Block group targeting—

— Precise area mapping —

Only quality data and segmentation sourcesNielsen Claritas I Experian I MRI

949-253-3455

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Reaching Your Best CustomersYellow: Best

Block groups that are within a 3 mile trading area & have the highest index

Purple: BetterBlock groups that are within a 3 mile trading area & have a higher index

Red: GoodBlock groups that are within a 3 mile

trading area & have a low index

949-253-3455

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Customization— Unique programs created based on specific client needs —

— Services include bag design, sample overwrapping, sample & coupon insertion, marketing material design, printing, and co-packing —

949-253-3455

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Storage— Protect sample quality —

— Safeguard inventory investment — — Secured facilities —

— Product liability insurance —

949-253-3455

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Distribution— Fully insured (auto and property) —

— In-field supervision and management — — GPS walker tracking —

— Guaranteed proof of delivery —

949-253-3455

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Multi-level auditing & verification— On-site supervisors —

— PowerDirect staff managers — — Independent auditors —

— Optional phone verification audits —— GPS walker-level tracking —

(A PowerDirect exclusive)

Handheld GPS trackerGoogle Earth map

949-253-3455

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Client job verification tool— PowerTrakker extranet —

949-253-3455

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Post-campaign analysis— Quantify and assess results —

— Measure trial, purchase, purchase intent and more —

949-253-3455

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Optional serviceIndependent 3rd party sampling effectiveness research

available by CPG industry expert Sampling Effectiveness Advisors (Pre vs. Post or Test vs. Control)

949-253-3455

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Summary“The Science of Front Door Marketing”

— Sophisticated front-end modeling, plus —— Geo-demographic segmentation, plus —— Wireless GPS walker tracking, plus —— Web-based monitoring tools, plus —

— Auditing and verification with Google Earth —And one final thought…

949-253-3455

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If most purchase decisions occur outside the retail environment and often INSIDE the home, what’s the

best way to reach consumers?

949-253-3455

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Through the front door, of course.

949-253-3455

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The Science of Front-Door Marketing

Thanks you! Questions?Contact Mike Hiskett at 949-253-3455

Or mhiskett@powerdirect.net