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Power Communications - Digital

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  • 1. Ad SocialNetwork NetworkViralContentMarketing EmailSearchMarketing Engine & SMS WHY DIGITAL

2. Vietnam Internet User3540% 35%3035% 31%Keep30%25growing year26% by year24% 25%20 21%20%1515%10 17.7 20.8 22.5 26.8 30.810% 55% 00% 2007 2008 200920102011 User (Million) PenetrationBy Cimingo VN 3. Vietnam Internet User Vietnam Internet User 91% 89% 84% 78%74%65%61%62% 58% 56% 56% 52% 51% 46% 36% 32% 24% 20% TOTAL15-19 20-2425-29 30-3435-39 40-50 MENWOMEN20112012 By Cimingo VN 4. Vietnam Internet UserTV 57%of TV viewersuse the WebWEBsimultaneously By Cimingo VN 5. Vietnam Internet User80% ofVietnamInternet Users Use Search Engines By Cimingo VN 6. Vietnam Online ActivitiesTargetaudience By Cimingo VN 7. Vietnam Facebook/Zingme User Age 30%18-2425-34 50%Facebook15-1735-44 Users45-54 12%55+ 7% 1%With 3,8M+users, increased morethan 25,5% in the Target Audience in age 18-34 is 82% of total Vietnam facebooklast 6 months users.By Cimingo VN 8. Vietnam Forum User The Oldest network sites in Vietnam 9. Website Development SitemapSEOConcept Idea DesignCode Data ManagementSEM Content 10. Digital Campaign Brief ResearchSocial MediaManagement ORMKPI CreativePlanningProcess of Digital Campaign 11. Power Analytics Consumer InsightsWhat do your customers like, love, hate?When & Where are they talking?We help you to answer all of these questions Competitive IntelligenceYou can compare and stay ahead of the competition. Online Reputation ManagementIt helps you to detect early any potential online crisis bymonitoring your brand names, CEO, Board of Directors and otherVIPs. Key InfluencersYou can find online opinions that matter most. Feedback System for Offline MarketingYou can gauge the reaction of your latest TV ad or print Ad: how ads are perceived; Performancewhat clicks, what doesnt. 12. Social MediaThe largest social network in theworld FacebookA pinboard-stylephoto sharing socialnetworkPinterest Zingme The biggest social network inSocial VietNamMediaA Vietnamese SocialNetwork from VTC GoTwitterTamtayAn online social networkingOne of Vietnamese earliest service and microbloggingsocial networks service 13. Social Media Content Content Strategy Storyline Development Content creating& Management Contest &Article Application& News SocialContent Video & MusicProductInformation 14. Social Media - Facebook FanpageEvent AdsApplication Facebook 15. Social Loop 16. Viral MarketingPRSocial Contest &NetworksApplicationArticle & NewsSocialContent Video&Music ForumseedingProductInformationVideosharing sites Plan & ProductionORMEvaluation 17. Ad Network 1,000+ YourMultiple websitesadcountriesOne stop Ad Network Platform Right Audience - Right Environment 18. Powers Ad Network (Vietnam) 100+ high quality sites*Content Channels 8 Local Content Channels* Youth 554 million page views Business Lifestyle & Enter 19.5 million unique users Sports Technology News & info Media and creative optimization available throughout campaign Gaming Free ad serving and weekly reporting Premium (customized) Channels, Demographic Optimization, andPerformance (Pay Per Click) available upon request. 19. Powers Ad Network (Vietnam) CPM CPM CPMCPMCPM CPM CPM CPMCPM Available for CPC 20. Search EngineTakes a while to see return on investmentbut it does prove its value to patientbusiness owner as once its donesuccessfully, it generates long term valuesSEO Search advertising PPC can be quickly started and bring immediate resultwith highly measurable ROI. However, it follows you pay, you goFocus on Keywords model.with 2 kinds :CPC and CPM Google AdwordsSEM 21. SEO for nhakhaodaiviet with keyword nha khoa 22. SEO for nhakhaodaiviet with keyword nha khoa viet nam 23. SEO for vie.vn with keyword tong dai 24. SEO for vie.vn with keyword goi y ta