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Power Brands - Services and Process
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Power Brands is the leading beverage
formulation, development and management firm in
the U.S.
We focus exclusively on the beverage industry.
The services we provide include:
• Beverage Formulation
• Packaging Development
• Package Design
• Prototype Development
• Production
www.powerbrands.us • 800-730-9445
• Power Brands has been in your shoes. We have
successfully launched our own beverage brands, as
well as over 400 Client brands.
• Power Brands has successfully launched brands with
multi-million dollar budgets as well as shoestring
exercises.
• We provide broad expertise under one roof:
formulation, graphic design, sales and marketing
strategy, product launch strategy, financing and
investor expertise.
WHY CHOOSE POWER BRANDS?
www.powerbrands.us • 800-730-9445
Our projects begin with a Creative Brief meeting with each Client and Power
Brands executive team and staff. Beverage formulation and development
projects typically require 60 – 120 days from initial concept to final approved
formulation and packaging design.
Creative Brief
Formulation
Container Selection
Label Design
Client Review
Design and Formula Revisions
Identify Suppliers & Co-Packers
Prototypes/ Production
BEVERAGE DEVELOPMENT CYCLE
www.powerbrands.us • 800-730-9445
• Every development project begins with a Creative Brief meeting, which
includes the Client and a cross-functional Power Brands team
representing our lab, graphic design, and our executive team.
• The Creative Brief will cover:
• Ingredients
• Flavors
• Packaging
• Graphic design
• Cost and retail price estimates/targets
• Timelines and deliverables
• The Power Brands team will complete an A1 form summarizing the
project and email to the Client for signature within 24 hours.
CREATIVE BRIEF
• Power Brands beverage laboratory is IN-HOUSE. Clients are always welcome to visit
in-person to expedite their project.
• Beverage R&D: Power Brands employs highly experienced beverage scientists dedicated to
beverage development.
• Power Brands enjoys relationships with best-in-class flavor houses, chemical suppliers, and
raw materials suppliers across the industry.
• Power Brands brings expertise across all beverage segments, some examples include:
Soft Drinks Teas Relaxation Drinks
Enhanced Water Coffees Cocktail Mixers
Energy Drinks Juices Protein Drinks
Organic Beverages Sports Drinks Energy Shots
• Clients are provided up to 3 rounds of beverage formulation
BEVERAGE FORMULATION
www.powerbrands.us • 800-730-9445
Our development team provides beverage packaging expertise for any type
of beverage application:
Plastic: Hot Fill or Cold Fill Glass
Aluminum: Cans or Bottles Tetra Pak
Flexible Packaging Custom Applications
• With extensive knowledge of beverage processing options and
packaging resources, Power Brands expertly matches packaging to the
product.
• Once packaging is determined, Power Brands will forward vendor
information to the Client. It is the Client’s responsibility to establish a
relationship with the vendor, secure pricing, availability, MOQ and timing.
CONTAINER SELECTION
www.powerbrands.us • 800-730-9445
• The Power Brands creative design team includes a team of full
time in-house graphic designers who specialize in beverage label
and packaging design.
• Our design team brings expertise in each label substrate,
including can design, shrink band labels, paper wraps, and
pressure sensitive labels.
• Clients are provided 3 rounds of front panel concept artwork.
Once this is approved, the designer will move to layflat stage
(includes side panels and back panel). The Client will receive
two rounds of layflat artwork.
LABEL DESIGN
www.powerbrands.us • 800-730-9445
• FORMULATION: The Client will receive first round samples for
sensory evaluation typically within 10 business days of submitting
the signed A1 form. Once feedback is provided, second round
samples are typically provided within 5 business days. The Client
receives 3 rounds of samples in a typical product development
agreement.
• ARTWORK: Similar to formulation samples, the Client will receive
first round creative concepts within 10 business days of submitting
the signed A1 form. The Client receives 3 rounds of concept
artwork. Once approved, the Client then receives 2 rounds of layflat
artwork to complete the project.
CLIENT REVIEW AND APPROVAL
www.powerbrands.us • 800-730-9445
Power Brands identifies and matches the right vendors
based on location, capabilities and cost efficiencies. We
supply each Client with vendor contact information and
it is the Client’s responsibility to:
•Establish relationships with vendors
•Determine pricing
•Determine minimum order quantity (MOQ)
•Establish timelines
IDENTIFY SUPPLIERS
www.powerbrands.us • 800-730-9445
Prior to going into full scale production, Power Brands
will always recommend Clients explore prototype development.
Prototypes and a solid business plan or presentation will help
the Client:
Secure capital from investors
Obtain purchase orders from retailers or distributors
Perform focus group testing
Sell product to independent grocers
PROTOTYPES
www.powerbrands.us • 800-730-9445
• If the Client is fully funded and is ready to commence with production, Power
Brands will always recommend the Client manufacture the minimum amount of
product possible.
• Power Brands will identify appropriate contract manufacturers based on capability,
geography, and cost efficiencies. Power Brands will provide the Client with all
relevant contact information, it is the Client’s responsibility to establish relationships,
negotiate pricing, and determine timelines.
• Power Brands enjoys contract manufacturing relationships across the U.S. and
also abroad, with key contacts in:
Asia
Europe
Africa
Caribbean
North America: USA, Mexico, Canada
PRODUCTION
www.powerbrands.us • 800-730-9445
For select Clients, Power Brands can manage a full-scale market rollout.
This service includes:
•Managing production process:
securing vendors, ordering and overseeing contract manufacturing
•Creating and implementing sales strategy:
Hiring & training sales staff
Developing sales tools (sell sheets, POS, pricing sheets, etc.)
Defining territories and target distributors, brokers & retailers
Creating pricing architecture based on brand P&L
PRODUCT MANAGEMENT
www.powerbrands.us • 800-730-9445
Hiring, training key marketing personnel
Managing all in-market activity, i.e. guerrilla sampling, in-store events,
sponsorship opportunities, promotional events
Assisting in web and on-line marketing, including basic SEO, social
media
• Metrics and Reporting
Together with the Client, Power Brands will define key metrics and
setup weekly reporting
All brand personnel will be clear on accountability and measurability
CREATING & IMPLEMENTING BRAND STRATEGY
www.powerbrands.us • 800-730-9445
PROJECT SAMPLES