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PAN Parks as a tool to improve management effctiveness in protected areas. Potential local partner view on the Opportunities and Challenges of PAN Parks Network25th October 2007Tõramaa, Soomaa National Park Visitor CentreAivar Ruukel - Soomaa.com (Karuskose OÜ)http://www.soomaa.com
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PAN Parks as a tool to improve management effctiveness in protected areas
Potential local partner view on the Opportunities and Challenges of PAN Parks Network
25th October 2007Tõramaa, Soomaa National Park Visitor Centre
Aivar Ruukel - Soomaa.com (Karuskose OÜ)
Who am I ?● Since 1995
private tourism business in Soomaa national park
● Since 1996 Estonian Ecotourism Association, networking nationally and internationally
● Since 2006 nature tourism student in Estonian University of Life Sciences
Soomaa.com
● Programme services: Activities Guiding Saunas Accommodation
● 90% in Soomaa national park● Canoe trips since 1995
● Bog walking since 1996
● Cross-country skiing, snowshoeing...
Summer
Autumn
Spring
Winter
Fifth season
Haabjas building cources 2000-2005
Paddling trips on traditional dugout canoes - haabjas
Local people – local experts
Algis
Indrek
Arno
My experience about PAN Parks
● May 2005 – ecotourism labelling seminar in Malmö, meeting Mylene
● May 2007 – Global ecotourism conference in Oslo, meeting Mylene and Zoltan
● October 2007 – PAN Parks conference in Rila, Bulgaria
Estonian Ecotourism Quality Label
● Established in 2000● Renewed in 2006● „Sister-label“ for
Natures Best label of Swedish Ecotourism
October 2007 – PAN Parks conference in Rila, Bulgaria
PAN Park officer visiting Soomaa
WHAT ARE
OPPORTUNITIES AND CHALLENGES
FOR LOCAL BUSINESSES?
PUTTING SOOMAA ON THE MAP !
OPPORTUNITIES
International Marketing
What do you think Vlado, where are our weakest points here in Estonia?
How to create a certification scheme for local business partners?
Professional Standards
Industry standards
Quality Labels
USE OF EXISTING QUALITY SCHEMES
Professional Standards
- Guide services (Associations of Guides)
- Activities (Ramblers Association/ Matkaliit
Industry standards
- Accommodation
USE OF EXISTING QUALITY SCHEMES
USE OF EXISTING QUALITY SCHEMES
Tourism Quality Labels in Estonia
- EHE – for ecotourism products (experiences)
- Green Key for accommodations
Soomaa – Estonian Wilderness Capital?
PAN PARKS MEANS MORE QUALITY
quality wildernessquality servicesquality visitorsquality experiences
I BELIEVE IN
PAN PARKS !
DO YOU?
Thank you! Questions please?Contacts: Aivar Ruukel
phone: +3725061896
skype: sookoll3
