The Near Future

Source: Harvard Business Review

Source: Harvard Business Review

Source: Harvard Business Review

TECHNOLOGY and ACCESS

With advances in technology and infrastructure, broadband penetration is growing rapidly in Latin America

2006 2007 2008 2009 2010 2011 2012

6%11%

15%21%

28%

33%

44%

72%

42%40%

34%

17%

31%BroadbandGrowth

GROWTH in Internet Users

Today there are over 129MM internet in Latin America

Largest WW growth at +16% December 2011 vs. 2010Representing 9% of worldwide internet audience

Source: Comscore “Future of internet Latam” 2012

Puerto Rico

Venezuela

Mexico

Colombia

Chile

Argentina

Brazil

Peru

Latin America

16.2

18.7

21.1

22.7

26.1

26.7

26.7

27

24

Average hours spent by each user!

The number of Internet heavy users almost TRIPLED from 2006-2011

GROWTH in usage= Engagement

Source: Comscore “Future of internet Latam” 2012, TGI Latina Wave I&II 2011

Source: TGI Latina 2006- 2012

GROWTH= ONLINE VIDEO USAGE BOOM

GROWTH= ONLINE VIDEO USAGE

Total Videos Viewed Dec. 2011

% Growth vs. 2010

Average Videos per Viewer

% Reach of Online Video

Argentina 1,457,772 +74% 124 88%

Brazil 4,704,910 +75% 110 83%

Chile 966,126 +91% 147 89%

Mexico 2,984,048 +80% 141 84%

Vs. 86% in the US!Source: Comscore “Future of internet Latam” 2012

Source: TGI.net Year 2010 Wave II + 2011 Wave I >> Y11w2_Y12w1 v.09.21.2011 – Online video viewers last 30 days (AR, BR, MX)

Att

itu

des a

nd

Op

inio

ns

Who are they?

Skewed to 18-34 year olds Top 30% Socio- EconomicLevel

Internet= Main Source of Information + EntertainmentEarly Adopters of Technology Movie Lovers

73.5% access Internet at Home everyday

Heavy Internet Users

The 4 Types of Online Video Users

15%

28%

25%

32%

The Broadcaster

The Stand-Out

The Video Guy

The Information Seeker

Source: TGI.net Year 2010 Wave II + 2011 Wave I >> Y11w2_Y12w1 v.09.21.2011 – Online video viewers last 30 days (AR, BR, MX)

Source: TGI.net Latina (Mexico, Argentina, Brazil) 2012.

Online Video users Pay TWICE more attention to Internet ads than the rest of the population

What does this imply to brands?

Level of AttentionLevel of IntrusionBrand Likeability & ImagePurchase intent

Research Partners:

Key Metrics

Opportunity

Latam Media Investment Growth 2008-2011

2008 Media Investment: US$17,846MM

2011 Media Investment: US$20,788MM

There is still an opportunity Gap for Latam

Source: Price Waterhouse Coopers

Pay TV Magazine Newspaper OOH Radio Open TV Digital

56%

-2%

9%21% 20%

12%

69%

Successful Entrepreneurs

JUAN IMAZ, CEO, Media Response Group

Jaime Lanchares, CEO de Unkasoft