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WHY? • Online video is the fastest-growing medium in the
history of the world • As of May 2011, over 48 hours of video is being
uploaded to YouTube every minute
WHY?
• Extend the impact of traditional media • “Show” your personality instead of “telling” • Spice up your (boring) releases and advertising • Add credibility • Authenticity • Potential for others to share (create brand champions)
IMPACT OF YOUTUBE
• Made video social
• Changed our perception of what is acceptable and what is watchable
PERFECT SYNCHRONIZATION
• Flip camera was introduced in 2007
• This camera + YouTube ushered in the “good enough” video revolution
WHAT DO WE MEAN BY PORTABLE CAMCORDERS?
• Anything small and portable that records video • Flip cameras • Kodak Zi8 and Playtouch • iPods • Smartphones
ADVANTAGES
• Ease of use
• Speed
• Cost
“DISADVANTAGES”
• Lower quality video (sometimes)
• Lower quality audio (sometimes)
• Originator • HD quality • Simple to use • No options or
inputs • WYSIWYG
FLIP CAMERA
• Discontinued in April 2011
• Rendered obsolete by smartphones and competitors
FLIP CAMERA
• Expandable disk space
• Audio input • Better quality • Better sharing
options
KODAK
• Free video camera w/ your mp3 player
• Most people have an iPod
IPOD
• Free video camera w/ your phone
• Most people have a smartphone
SMARTPHONES
HOW TO INTEGRATE INTO PR
• News releases • Interviews • Podcasts • Event coverage
HOW TO GET STARTED
• Buy some equipment
• Set up a distribution channel
• Wear your reporter hat
EQUIPMENT
• Camera • External microphone • Tripod • Video editing software
DISTRIBUTION CHANNEL
• YouTube
• Vimeo
• Other social media accounts • Facebook • Twitter
THINK LIKE A REPORTER
• Tell a story • Turn your interview into
a conversation • Pre-interview if possible • Create a rough script or sketch
beforehand
THE SECRET TO A GREAT VIDEO
+ Interesting topic + Human interest + Engaging expert + Great video
MY ADVICE
• Start small
• Keep it cheap and simple in the beginning
RESOURCES • Video support:
• www.tiny.cc/msuvideo
• Contact • [email protected] • missouristate.edu/web • @emarg0ed • @msuweb