Do you want to learn how to use podcasting to broadcast your messages to a wider audience?

This week I interviewed podcasting expert Ludwina Dautovic, who has a mountain of experience in this field. Imagine she began podcasting more than 10 years ago, when broadcasting was hugely expensive and time consuming… and to this day she managed to collect numerous awards for her work in this field!

In this interview: 1. The evolution of broadcasting 2. The different broadcasting methods 3. Dealing with camera phobia 4. Ways to approach broadcasting (NOT just through interviews) 5. How to make money with podcasting

Having amazing Ludwina by my side resulted in a hugely productive interview for this week’s Sydney Business Month Super Savvy Business Show.

I advise all of you who are currently reading through this article to press PLAY and watch the entire movie because it is worth it!

The massive advantage you have over big companies “Now, because of the new technology, because of the internet and with tools like what we’re using here right now to do this Google Hangout the media is now accessible to

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Podcasting With Ludwina Dautovic: How To Broadcast To A Global

Audience

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anybody”

This is how Ludwina started her pleading in favour of broadcasting. You can almost touch her enthusiasm when she speaks about things like this, and, once you heard her talk about podcasting and broadcasting you’re thinking, “Yeah, I CAN do that TOO!”.

The incredible thing about broadcasting is that we can now create a global voice by using new media channels.

And the thing I love about this practice is that for the first time in history, in the modern era I guess, small businesses really can compete with big businesses because we now have access to tools and ways to get our message out there which previously we didn’t if we didn’t have a huge budget.

Small businesses now have the edge over big corporates. We have the courage to put our faces “out there” so the world can see us. People get the feeling that they know us and thus we succeed in building the know-like-trust factor quicker than big companies, who lack a face, a personality, an avatar. This is a massive advantage!

1. The Evolution of broadcasting Here’s what it cost Ludwina to get her message out to her audience back in the analogue era:

Gear for video shooting Video editing gear VHA player Total cost: over $20,000 (a video camera alone was $4,000)

Here’s what it costs you now to create your own broadcasting voice: Smartphone (couple hundred dollars) - offers better quality than all old video

cameras Video camera (you can find one for $100) Video editing software (under $400) Intro and outro for video and audio: $5 on Fiverr.com Total cost: under $1,000

We really have NO excuse for not being able to broadcast our message!

2. The different broadcasting methods 1. PODCASTING 2. VIDEO 3. BLOGGING

The benefits of podcasting are mainly:

It’s convenient: you don’t need to do your hair and makeup (Ludwina used to do her interviews in her PJs!).

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There is a lot of communication going on during an interview

Having your own podcast an interviewing people is just as having a one hour business coaching with the expert you are interviewing

It is easier to connect with people no matter where they are

Podcasts show on iTunes, which is a massive search directory now. If you can connect it to iTunes, Google and YouTube you have a winning trio

You can turn an audio podcast into a video by adding some images (which really helps with SEO)

Podcasts are easy to consume (people can listen to them during their downtime: while walking the dog, cleaning the house, driving, etc.)

Don’t assume that everybody enjoys consuming information the same way that you do. That’s something I am very aware of in my business and in all of my online marketing: I actually do all 3 of these things (podcast, video, blogging) because I realised that some people like to listen, others like to read and others like to watch.

You can start with just one format and turn it into all 3 types of content, which is the basis of the concept of repurposing content. It doesn’t need to be a time-consuming task; a 3-5 minute video can be striped into an mp3 and then transcribed.

You can outsource all this work to your team members.

3. Dealing with camera phobia I teamed up with Ludwina during this interview because she has the gift of coming up with amazing ideas for podcasting. Everyone who is just starting up in this field will want to know how to “make it”, and Ludwina explains it beautifully:

1. Don’t wait until it is perfect 2. Get rid of the “uhm”s and “oh”s and the vocabulary / words you don’t like by

having a rubber band on your wrist and touching it each time you say the words you want to eliminate from your vocabulary

3. Eliminate the stress and frustration by thinking that you are at a barbecue and chatting with someone you know

4. Play a family game: talk about a topic for X minutes without saying “uuuh”. The one who says the least “uhm”s wins.

And, like I always say, it is better to have 80% of something than 100% of nothing, so start broadcasting now!

If you are having trouble talking in front of a camera or recording your voice, think about how it is that you want people to perceive you on camera. Do you want them to see a stiff perfectionist or do you want your personality to shine through?

Whatever the thing is that makes you YOU let it out because this is what people are going to love about you and your business.

“There are at least 100,000 people out there who are just as weird as you are. And that’s all you need to grow a business with.”, says Ludwina.

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4. Ways to approach broadcasting (not just through interviews) There are different styles of podcasting. If you don’t feel comfortable interviewing someone (a business owner) you can “start low” with other types of podcasts:

Podcast-review show - very conversational tone (run an analysis of other podcasts)

Tip of the Week Podcast (1 to 5 minutes long where you share … your tip of the week)

Conversational Podcast - team up with 2-3 more people and have a podcast which is similar to morning radio shows

If you are uncomfortable showing up in front of the camera to shot a video, then there are “escape routes” for you as well. Here’s what you can do:

Use the audio recording and add relevant images to create a video Record yourself talking on the margin of a presentation (you can use

ScreenFlow, Camtasia, Jing, etc - these are screen capture software)

Don’t forget that interview podcasts are the best of them all. When interviewing a business person for a podcast is like having a 1 hour business coaching with them It’s your show so you get to ask questions that you want answered and which are relevant to you.

Plus, it’s a really great way to start building your network, profile and business alliances. As Ludwina puts it, “Having a broadcast channel gives you that scope to have a broader read and catch more of those fish that you want”.

5. How to make money with podcasting You’ll never make money with podcasting DIRECTLY.

BUT during the podcast you can offer your listeners a special offer, the possibility to sign up for your masterclass / membership program, you can give them video training materials, and so on. So what you are doing is you are using podcasting as part of your marketing funnel to attract people to your website.

The extra benefit is that you are creating high quality content that Google loves and which has a huge positive impact on your website rankings and SEO.

If you want to contact Ludwina, go here.

That’s it for now! I’ll look forward to seeing you next week when the awesome Peter Moriarty will be joining us to talk about business systemisation.

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