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This is the presentation Jonathan Edward Goodman gave to the Affiliate Summit Meetup in New York City. The focus of the presentation was on how he produces The World of Internet Marketing podcast and what he gets out of it.
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Halyard ConsultingPodcasting: The World of Internet MarketingAffiliate Summit Meetup NYC
Who I Am
Who Am I
● Name: Jonathan Edward Goodman● Position: President of Halyard Consulting
○ Established: 2007○ Client Focus: Small to Medium Businesses○ Development: WordPress Exclusive○ Services: Full Range of Internet Marketing
■ Including:● Optimization● Development● Content● Advertising● Public Relations
● Author & Podcast: The World of Internet Marketing
Why I Podcast
Free & [email protected]
Build Your [email protected]
Promote
Events
Social
Book
Blog
Podcast Blog
Podcast
BookSocial
Events
Promote
E
B
P
SP
B
How I Podcast
Where Is ItiHeartRadio = Station Account Free
Step 2: [email protected]
Time & Cost
● Cost○ Spreaker/iHeartRadio/TuneIn/GeekCast = Free○ Researcher/Transcription/Press Release = <$100 Per
Show○ Intro/Outro/Segments/Music = <$100 One Time
● Time○ 1 Hour Pre Production○ 45 Minutes Recording (Segments Recorded Separately)○ 1 Hour Post Production
What I Podcast
Your Semantic Minute
● Topics Discussed:○ Breakthroughs○ New Businesses & Software○ AI & Robots
● NOTE: The Hardest Segment for Researcher
Hacker News
● Topics Discussed:○ NSA○ Edward Snowden○ Chelsea Manning (Formerly Bradley Manning)○ iPhone, Android, Facebook Hacks○ Books That I Love
The Main Event
● Topics Discussed:○ Politics○ Technology○ Business Advice○ Interviews (Coming Soon)
My Rant of The Week
● Topics Discussed:○ Anything and Everything That Pisses Me Off○ Recently Used to Apologize
Closing Segment
● Speaking Gigs○ SMX East 2013 NYC October 1st - 3rd○ PubCon Las Vegas October 21st through the 25th
● Outro
Topics Off The Table
● App Highlight:○ Paid Promotions○ Affiliate Relationships
● Main Event / Rant of Week○ Personal Life
By The Numbers
Thank You!
Phone: 800-641-9157
Email: [email protected]
Website: http://halyardconsulting.com
Twitter: HalyardConsult
Facebook: HalyardConsulting