Level 2 Makeup Color Theory

•  Color Theory

•  Color Contrast

•  Color Temperature

•  Texture in Makeup

•  Review

AGENDA

HUE - Name of color

TINT - Made by adding white to a color

SHADE - Made by adding black to a color

COLOR THEORY TERMINOLOGY

TONE - Temperature of a color (warm/cool/neutral) COOL COLORS - blue, purple, blue-green; are said to recede.

WARM COLORS - red, orange, yellow; come forward or pop-out at.

COLOR THEORY TERMINOLOGY

VALUE - Lightness or darkness of a color

COLOR THEORY TERMINOLOGY

INTENSITY - Vibrancy of a color

MEDIUM TO DARK COLORS tend to recede, push back, define, shape, or make a feature look smaller.

LIGHT COLORS advance, make a feature look larger, or draw attention to a feature.

SHINE OR SHIMMER (referring to texture) will make whatever it touches stand out and bring attention to a feature.

MATTE will tend to “ground” or minimize, shape, contour, or pull back a feature.

LIGHT & DARK THEORY

The Coloring DVD The Laws of Color

PRIMARY COLORS Red, Yellow, Blue

•  Can not be created by using any other colors

•  All other colors are created by mixing primary colors in varying amounts

LAWS OF COLOR

•  What is a primary color?

•  What are the three primary colors?

•  What are secondary colors?

•  What are tertiary colors?

•  Why is it important as a makeup artist to understand the color map?

•  Why is it important to understand complimentary colors?

By the end of today’s class you will understand the importance of warm colors, cool colors,

and neutral colors

COLOR MAP

COLOR THEORY ACTIVITY

Applying makeup at an individuals contrast level according to their personal features and contrast level will achieve the most pleasing result.

Each individual can be characterized into three main groups using their features.

1.  Hair

2.  Eyes

3.  Skin

COLOR CONTRAST

•  Light eyes, light skin, and light hair

•  Medium eyes, medium skin, and medium hair

•  Dark eyes, dark skin, and dark hair

LOW CONTRAST

•  Light and medium values in any combination of skin, eyes, and hair

•  Medium and dark values in any combination of skin, eyes, and hair

MEDIUM CONTRAST

•  Light and dark combination in eyes, skin, or hair — no medium

HIGH CONTRAST

COLOR CONTRAST ACTIVITY

•  Warm colors of the sun have a yellow undertone

•  Cool colors of water have a blue undertone •  Neutral colors have equal amounts of warm and cool

undertones

•  Refer to Color Temperature Handout

COLOR TEMPERATURE

Steps to determine an individual’s color temperature:

•  Two components determine the color temperature of the skin: the wrist and the palm of the hand. See below:

•  Check the inside of the wrist for color undertone and observe the vein colors: (Blue vein = cool) (Teal vein = warm)

•  Check the palm of the hand and observe the color: (Pink palm = cool) (Red or peach palm = warm)

•  When there is a combination of surface color or undertone in the wrist and palm (for example: cool wrist, warm palm), the color temperature is considered neutral.

COLOR TEMPERATURE

Hair Temperature

•  Cool Hair — Absence of gold or golden highlights, or ash

•  Warm Hair — Golden or warm highlights

Eye Temperature

•  Cool Eyes — Absence of gold tones in blue, green, or brown eyes or a brown eye or dark eye without any color

•  Warm Eyes — Golden flecks in the eyes; amber dominates the eye color

Neutral temperatures

•  If coloring is naturally warm and cool, choose from both warm and cool color hues.

•  Four areas of the eye to consider: the base, rim, fleck, and ray of colors

COLOR TEMPERATURE

COLOR TEMPERATURE ACTIVITY

It is important to understand what texture is in relationship to makeup. Texture is matte, shine, shimmer, light, and dark. Each aspect is important to understand when choosing makeup to enhance or define the face.

TEXTURE IN MAKEUP

MATTE •  Absence of glow; absorbs light

•  Longer lasting

•  Denser coverage

•  Works best with smokey eyes

•  Oily skin loves matte

•  Strategically place on mature

skin

TEXTURE IN MAKEUP

SHIMMER

•  Draws attention to anything it touches

•  Mirror reflects light in various directions

•  Apply to features you feel good about

•  Gives youthful look

•  Use on cheekbones, center bottom lip

TEXTURE IN MAKEUP

SHINE

•  Soft, natural- looking glow without shimmer

•  Will refract light back to source

•  Semi-matte

•  Dewy look, slight glow

•  Buff into mature skin

TEXTURE IN MAKEUP

DARK •  Absorbs light makes area

recede, add depth and intensity

•  Use on areas to minimize

•  Use to define lips and eyes

•  Dark colors give dramatic effect

•  Create sultry smoky eyes

Bling Bling BlondeEvery girl loves platinum. Channel your inner diva with a platinum blonde shade that blings.

TEXTURE IN MAKEUP

LIGHT

•  Will reflect the light to cause area to appear larger

•  Make area pop, draws attention

•  Light colors give softer feeling

•  Use on center forehead, brow bone, corner eye, above cheekbones, around lips, center chin

TEXTURE IN MAKEUP

TEXTURE IN MAKEUP ACTIVITY

The intensity of the color determines its impact. •  Dark colors such as green,

purple, burgundy, give a hint of seduction

•  Pale colors are soft, ethereal, and innocent

•  Color wash- thin layer of sheer color

•  Neutral colors are safe, brown, beiges, creams, whites and grays

COLOR INTENSITY

Complementary Colors are best for eyes.

BLUE EYES •  Orange is the complementary

color for blue eyes

•  Shadows to use: Gold, warm brown, peach copper, red brown, warm plums, taupe and carmel.

•  All neutral colors

EYE COLOR

GREEN EYES

•  Red is the complimentary color for green eyes. Pure red shadows may make the eyes look tired.

•  Shadows to use: Brown based reds, red orange, red violet, copper, rust, pinks, mauves, and purples.

•  All of the neutral colors

EYE COLOR

BROWN EYES •  Brown sits in the middle of

the color map and can wear most any color

•  Shadows to use: Blues, gray, green, peach, gold, silvers

•  Neutral colors

EYE COLOR

Refer to the Color Map

•  Warm colors- yellows,oranges, reds

•  Cool colors- blues, greens, violets

•  Neutrals- browns, gray, black, beiges

Review color selection:

•  Determine the skin level: Light/Medium/Dark

•  Determine the temperature: Warm/Cool/Neutral

•  Determine the eye color: Blue, Green, Brown

•  Determine the complementary colors.

•  Determine the hair color: Warm/Cool/Neutral

•  Choose an eye shadow color based on the complementary colors or contrasting colors.

•  Coordinate the cheek and lip color within the color family: Warm/Cool/Neutral

WHERE DO I START?

1.  Understand the basics!

2.  Learn the rules!

3.  Apply the rules!

4.  Expand the rules!

HAVE FUN!

•  What do dark colors do?

•  What light colors do?

•  What is color contrast? how do we use this?

•  What is color temperature?

•  What is texture in makeup?

•  What is it important to understand texture in makeup?

REVIEW

Level 2 Makeup Color Theory