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Planning ExpertJEFF DILLON
1. MAPS Advanced Features
2. Budgeting
3. Assortment Planning
4. Seasonal Planning
5. Analysis
6. Promotions
CONTENTS
BUDGETING
MAPS: Budgeting
Create Budget
Adjust Budget
Reconcile Budget to Item Plan
[Option to Upload
Budgets]
Compare Seasonal
Offer –Budget
Budget Upload
MAPS: Budgeting Steps• Marketing – Macro Tab
MAPS: Budgeting Steps• Select Comparable Offer(s)
MAPS: Budgeting Steps• Macro Data Distributed
to Item Plan
MAPS: Budgeting Steps• Grid Display
• Budget / Summary
MAPS: Budgeting Steps• Budget New / Repeat
MAPS: Budgeting Steps• Distribute Total Budget to New and Repeat
MAPS: Budgeting Steps• Budget Planning Levels – Offer, Category, Subcategory
• Enter Budget Manually
MAPS: Budgeting Steps• Revised Budget at Category Level
MAPS: Budgeting Steps• Budget Compare - Analysis
MAPS: Budgeting Steps• Allocate Budget to
Planning Levels
MAPS: Budgeting• Reconcile the Budget to the Item Plan
• Review the Variances• Offer, Category and Subcategory
• Acceptable Tolerance Levels• Adjust the Budget or Item Plan
ADDING PRODUCTS TO OFFERS
MAPS: Product Selection• Adding Products to the Item Plan
• Comparable Offer(s) • Comparable Search – in offers other than the comparable(s)• Existing Search - searching for products in the Item Master file• Create New – Product Wizard• Copy Product – fast method to create a product without having to add
all data• Product Analysis / Analysis Search• Create Presentation / Add Existing Presentation • Offer Copy• Seasonal Analysis
MAPS: Product Selection• Comparable Offer
• Assign comparable offer(s)• Add product from comparable offer(s)
MAPS: Product Selection• Comparable Product Search
MAPS: Product Selection• Existing Product
MAPS: Product Selection• New
Product –Product Wizard
MAPS: Product Selection• Copy Product
MAPS: Product Selection• Product Analysis
• Via MAPS Item Plan
MAPS: Product Selection• Product
Analysis• Via MAPS
Analysis Search
MAPS: Product Selection• Copy Offer
SEASONAL PLANNING
Seasonal Offers / Planning • Seasonal Offer Setup• Seasonal Planning• Seasonal Budget Compare
Seasonal Offers• Setup Similar to Other Offers• Seasonal Assortment• Assigned a Budget
Seasonal Planning• Assign Products to Offers• Assign Pages• Forecast
Seasonal Budget Compare• View of how the subordinate
offers roll up to the seasonal offer
• Category / Subcategory
ANALYSIS
Analysis Tools• Product Plan Grid
• Comparable and Item Plan• Product Analysis• Availability• Google Trends
Product / Presentation Analysis• Product Analysis
• Review Metrics and Sales Mix
Product / Presentation Analysis• Analysis – Product or Presentation
• Sales Adjustments for Groups of Products
Availability• Identify if products
are available for sale for the given offer
Google Trends• Google Search Information
• Category• Product Name• Model• UPC
Google Trends• Historical
Graph of Searches
• Related Search History
PROMOTIONS
MAPS: Pricing & Promotions• Promotion Management
• Mini Offers – No Marketing Module Input• Web Only Offers
• Customer Experience• Unique promotions under a specific offer• Track performance and margin
MAPS: Promotion Management• Creation
• Promo ID / Description• Description• Start / End Dates• Pricing
• Visibility In• Product Level Forecasting• Materials Planning• Database• Post Mortem Analysis
MAPS: Generate Forecast• Utilizes MAPS
Planning Information• Applies a Factor to
Existing Product/SKU Forecast
MAPS: Demand by Week• Utilizes MAPS
Planning to Establish Lag Pattern
Promotions:Product Level Forecasting
Promotions:Materials Planning
Pricing:MAPS – Customer Experience• Select to Customer Experience
• Specific to an Existing Offer / Group to Customers• Pricing, Shipping / Margin Impact
Pricing:MAPS – Customer Experience• MAPS Visibility Only
• Report on Margin Impact
