Pink pantehrs

Submitted By:Group No. 7

C.K. Pithawalla College of Engineering & Technology, Surat

CarPresentation on

HEMALI RATHI

Pink Panthers

(5th sem. Computer)

100709 MILAN SAVALIYA100718 HARDIK KOLADIYA100723 JAYDIP GODHANI100728 HARSHIT DIYORA100741 ROHIT GHOGHARI1107901 DEEP MANDALIYA1107904 CHIRAG VIRADIYA

Guided By:

Subject :- Management - II

Brand Name And Tag Line

Brand Name :PINK PANTHERS

Tag Line : ”Just imagine PINK PANTHERs can do for you”

Target Market

“Target Market” is based as per market segmenting criteria.

“Segmentation means to classify the goal of the company based on segmentation of the market.”

MIDDLE CLASS

HIGH CLASS

Panther 160

Panther 114

Pink Crazy

Blackroads

Fast Panther

ProfessionalSmall BusinessmenTeachers etc.

DoctorsBusiness men’sEngineersArchitect etc….

Forecast and Measure Demand

Survey of buyer’s intentions

Delphi methodExpert opinionCollective opinionNaïve modelsSmoothing techniques

◦ Moving average◦ Exponential smoothing

Methods For Measuring Demand

Continue…

Our company all cars demand forecasting period between 1/8/2012 to 31/7/2013 :

MONTH(1/8/2012 – 31/7/2013)

DEMAND OF OUR CARS.(PER

MON.)

August 134

September 105

October 129

November 124

December 118

January 94

February 76

March 74

April 104

May 96

June 72

July 87AUGES

T

SEPT

EMBER

OCTOM

BER

NOVEMBE

R

Decem

ber

Janu

ary

Febr

uary

MARCHAPR

ILMAY

JUNE

JULY

0

20

40

60

80

100

120

140

DEMAND OF OUR CARS.(PER MONTH)

DEMAND OF OUR CARS.(PER MONTH)

Choosing Location for PINK PANTHERS

1. AVAILABILITY OF RAW MATERIAL

2. AVAILABILITY OF LABOUR SUPPLY

3. TRANSPORT FACILITY

4. FINANCIAL FACILITY

5. AVAILABILITY OF POWER SYPPLY

6. LABOUR LAWS AND UNION

7. NEARNESS TO THE MARKET

8. SUITABLE CILMATE

CHOOSING LOCATION FOR PINK PANTHERS.

1.Availability of Raw Material

The nearness to the source of raw materials and availability of raw materials is the important factor of location.

"PINK PANTHERS" purchase raw materials from the various places like baroda , Mumbai, Ankleshwar, etc. the company gets the raw materials easily when they need.

CHOOSING LOCATION CRITERIA CONTINUE...

2.Availability of Labour Supply

The availability of adequate labour at a normal wages is an important factor in location of those industries which is labour intensive.

"PINK PANTHERS" get the supply of labour at near to is company at cheap way so that the company chooses this location.


3.Transport FacilitiesThe need for transport arises

because raw materials are to be moved to the factory from market and moved final product to the factory to market.

“PINK PANTHERS“ get the transport facility for raw material at cheap cost for internal market and for finished product transport company are used.


4.Financial FacilitiesModern industries required huge

capital for initial investment. Industries be located where banking facilities are available.

“ PINK PANTHERS “ get financial facilities from oriental bank of commerce which is near to his location in Ankleshwar GIDC.


5.Availability Of Power Supply

With increasing mechanization, regular and adequate supply of labour and fuel has become an important factor in location. Electricity , coal ,oil and natural gas are motive power essential for many large scale industries.

“ PINK PANTHERS “ get the power supply from DGVCL in ankleshwar.


6.Labour Laws and Union

Labour laws relating to hours of work, provident fund and wages rates etc.

In addition to labour laws, trade unions also play an important role in fixing wage rates and hours of work etc. all these effect the cost and profitability enterprises.

Hence , industries tend to be located in those regions, which are free from the trade union movement.


7.Nearness to the Market

Production is ultimately made for sale. So industries tend to be located near the market where adequate demand.

“ PINK PANTHERS “ having local & international market company chose this location because all facilities are available near to their company, but the transportation facilities are available frequently ankleshwar.


8.Suitable ClimateClimate influences the capacity

to work on the part of workers. Particular temperature and humidity are required in certain industries.


Production Process Of Making Car

Finance for Pink Panthers.. Means of finance :

DESCRIPTION RS.in Cr.

Plant and machinery 25 cr

Furniture 5 cr

Working capital 20 cr

TOTAL 50 cr

We are seven partner in this company we have 5-5 cr and remaing rs are take loan from bank based on machinery.bank gives 60% of loan upon the machinery.

7 partners 35cr (each put 5 cr)Bank loan 15crTotal 50 cr

Source of FINANACE

Manpower of Pink PanthersC.E.O.(CHIRAG VIRADIYA) 1

DIRECTOR(DEEP MANDALIYA) 1

MANAGERS

PRODUCTION MANAGEMENT(JAYDIP GODHANI) 1

HUMAN RESOURCE MANAGEMENT(HARSHIT DIYORA) 1

MARKETING MANAGEMENT (HARDIK KOLADIYA) 1

FINANACE MANAGEMENT (MILAN SAVALIYA) 1

RESEARCH AND DEVELOPMENT MANAGEMENT (ROHIT

GHOGHARI)

1

EMPLOYEES

MECHANICAL ENGINEERS 30

HELPERS 80

WORKERS 150

RECRUITMENT AND SELECTION METHODS

• Recruitment Process

Recruitment Planning

Searching Evaluation & Control

Strategy Development

Screening

• SOURCES OF RECRUITMENT

External Sources of Recruitment

•Employment Exchange•Advertisement

Continue…

SELECTION PROCESS :

Preliminary Interview: Screening is done.Application Form Details about their age, marital status education etc.Selection test: Psychological test is taken.Employment Interview: Conversation between two persons.Background Analysis: Letters of reference, name address and telephone numbers are taken to verify the information.Physical Examination physical test are taken to examine the physical fitness.Employment Contract: Written contract are prepared with employee.

Distribution ChannelManufacturing

Dealers

Customer

PINK PANTHERS uses long channel of distribution. PINK PANTHERS dealers than sale it to the customer.. So PINK PANTHERS using two level channel of distribution.

Transportation

Transportation facilities are very important part the moving raw material and product market need to be concentrated with company's transportation decision. Transportation choice will affect product précising on time delivery, performance &the condition goods. There are different ways of transportation the choice is department on the factor such as durability of goods, distance from market speed frequency, dependability, capacity &its cost.

Marketing StrategiesMARKET LEADER STRATEGIES1. Expand total market

New users of the productNew uses of the productMore usage on each use occasion

2. Defend market shareDeveloping new product ideasImprove customer serviceImprove distribution effectivenessReduce costs

3. Expand market shareBy targeting one or more competitorWithout being noticed by government regulators

MARKET CHALLENGER STRATEGIES Define strategic objective and opponents Choosing an attack strategy

Marketing Strategies (cont…)

MARKET FOLLOWER STRATEGIESNo expensive R&D failuresNo risk of bad business model“Best Practices” are already establishedAble to capitalize on the promotional activities of the market leaderMinimal risk of competitive attacks

MARKET NICHE STRATEGIESConcentrates on a select few target markets.Profit margins are emphasized rather than revenue or market share.Typically looks to gain a competitive advantage through effectiveness rather than efficiency.

Medium Uses for Promotion

Advertisements A special event or activity Media exposure –

newspapers, online, radio, magazines, television Sponsorship Networking Brochures and flyers Newsletters and annual reports Questionnaires or surveys A launch Pubic notice boards Public speaking.

AdvertisementPublished media include:

•National daily newspapers•Sunday newspapers•Local and regional newspapers•Consumer magazines•Specialist magazines•Trade and professional press•Internet•Hoardings•mobile vehicle

Visual and aural media include:

• Television (terrestrial and digital)• Radio• Cinema• Billboards• Transport• Direct mailing

Thank you