Carissa NewtonDirector of Marketing

Oak Street Funding

Growth Strategies for Your Agency

Our time today

Planning

Information

Personalization

Measurement

Innovation

There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.

~Ronald Reagan

Why Grow?

• Opportunity

• Increased Revenue

• Growth = Value

• Succession

Planning

Always have a plan, and believe in it. Nothing happens by accident.

- Chuck Knox

Planning

• Sales plans ≠ Marketing plans• Why a marketing plan?

• Becomes a roadmap to achieving goals

• Track success• Monitor/Adjust• Understand budget and

timing to meet goals• Keeps everyone on the same page

Planning

• Building a marketing plan without the resources:• Know your audience• Find ways to be found• Plan out tactics• Set goals/Monitor progress• Rinse and Repeat

Information

• Maintain a database & maximize it– Make updates important– Ensure accuracy & completeness– Ask for permission (print/email)– Utilize information in interactions

• Birthdays/Anniversaries/Life Events

Information

• What can you do with all this information?

Personalization

Measurement

• Results matter– Dashboards– Metrics– Goals

• Holds agency accountable

• Provides benchmarks

• Cut what’s not working

• Increase what is working

Measurement

One important metric to monitor with marketing is ROI.

Return on Investment

(Return – Investment)Investment

Profit – Marketing Investment – *Overhead Allocation – *Incremental ExpensesMarketing Investment

Measurement

For example…

Great Marketing Resource- http://www.mplans.com/

Email Campaign

Direct Mail Campaign

Innovation

What’s not new:

• Insurance is all about sales

• Sales is all about two things– Lead generation– Closing

Innovation

What IS new is HOW:

Innovation

So HOW do you innovate?

Innovation

So HOW do you innovate?

• Build strong Calls to Action/Offer Value

http://www.mantoothinsurance.com/Sample Landing Page-Oak Street

Innovation

So HOW do you innovate?

• Be a resource– Events/Education– Newsletters– Social Media/Blogging

https://www.facebook.com/MantoothIns?v=app_198028816891495&app_data=wlbb%3D1

Facebook-Oak Street

Twitter-Oak Street

LinkedIn-Oak Street

I have the steps, now what?

Most important thing-start some where

• Three ways to accomplish:– You create the plan/Engage staff to assist– Create a master plan/Engage temp help– Dedicated staff OR Outsource to an

agency/consultant

Just remember…

It doesn’t all have to happen overnight. It’s a process and will take time

Who we are

Oak Street Funding is an innovator in niche funding providing commission-based commercial financing for insurance professionals nationwide.– Founded in 2003, we have worked with agents

nationwide delivering the funding they need to buy, build, or sell their agencies.

– Whether the agent needs $10,000 or $10,000,000, we’ll customize a loan to fit your needs.

Why it matters

Now more than ever, agencies must find financing with a lender that understands their needs and market conditions.

We provide the financing that many banks won’t, using an agent’s own commission stream and cash flows as collateral for the loan.

Stay competitive & profitable

• Develop a growth strategy– Set realistic goals and determine a plan– Agency management systems– Producer hiring & development– Knowing your customer– Weaving in new marketing methods

• Fund your strategy• Stay on top of metrics, refresh plan as

necessary

Interested? Contact us today…

(1-866-625-3863)www.oakstreetfunding.com