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Pharmaceutical Insights, LLC
The best marketing plans begin with unique fact-based business analytics and are driven by best-in-class national capabilities . . . .
Welcome to
Pharmaceutical Insights, LLC
The best marketing plans begin with unique fact-based business analytics and are driven by best-in-class national capabilities . . . .
Welcome to
Pharmaceutical Insights, LLC
Ron Cerminaro
Pharmaceutical Insights, LLC
AgendaAgenda
Examples of Past Significant Deliverables
Success Factors
Tactical Plan Implementation
Strategy Development
Contact Information
Pharmaceutical Insights, LLC
Strategy Development Success Depends on Complete Understanding of Stakeholder Business Pressures, Capabilities, and Inter-Relationships
Strategy Development Success Depends on Complete Understanding of Stakeholder Business Pressures, Capabilities, and Inter-Relationships
My Direct Experience Includes:
• Independent & Chain Dispensing Pharmacist
• Chain Senior Category Manager of Pharmacy (Brands & Generics)
• Generic Manufacturer Lead
• National Trade Team (Brand Portfolio)
• Key Consultant to Build J&J Startup Patriot Pharmaceuticals, LLC
• Vice President Trade Channel Marketing for Health Care Marketing Agency working directly with Brand Directors Across 30 Operating Plans
The Best Consultant to Position Your Plan for Success is One Who Has Been the Customer at Each Stakeholder Level
Pharmaceutical Insights, LLC
Tactical Plans Support the Strategy Only When Effective Implementation Delivers the Right Message to the Right Stakeholder
Tactical Plans Support the Strategy Only When Effective Implementation Delivers the Right Message to the Right Stakeholder
Pharmaceutical Insights delivers:
Innovation Capitalizing on Overlooked Interdependent Business Pressures
National Network of Personal Contacts Ensuring Targeted Message Delivery
Customized Messages to Resonate with Each Stakeholder
Credible and Defensible Simultaneous Analytics-Based Messaging
Extraordinary Primary and Secondary Research Capabilities
Pharmaceutical Insights, LLC
From Someone Who was Successful in the Role of Your Target Audience
To the Most Granular Data Parameter Available (Zip Code, Physician Loyalist, Retail Chain, Independent Pharmacies, BRC Responders)
Success Factors that Differentiate Pharmaceutical InsightsSuccess Factors that Differentiate Pharmaceutical Insights
Filter Out • Personal Bias• Trendy Sales Pitch Tactics• One-Size-Fits-All Marketing
Directly from Relevant Stakeholders to Ensure Situational Analysis Accuracy
Analyze Data using Secondary Research and Data Already in Your Possession
Of Health Care Professionals in the United States for Direct Mail Programs. (Pharmacies, Doctors, PAs, NPs, National Retail Policy Makers)
Unique Proprietary Processes
Real-Time Primary Research
Fact-Based Decisions
Customized Message Control
Influence Factor Guidance
Extensive Proprietary Database
Pharmaceutical Insights, LLC
Examples of Past Deliverables with Significant Positive Impact to Business ResultsExamples of Past Deliverables with Significant Positive Impact to Business Results
New Channel Marketing Segment Offering• Designed, developed, and implemented the Trade Channel Marketing department for a
health care agency to address the needs of four conflict agencies servicing more than 30 brand pharmaceutical manufacturer’s operating plans.
New Generic Business• Developed strategic vision, market access, and business plan for a major
pharmaceutical manufacturer’s start-up generic marketing arm project involving 125 documents and white papers
Business Revival• Provided leadership for a generic company turnaround, resulting in this business
becoming a long-term strategy for a major manufacturer acquiring it.
Computerized Infrastructure Development• Authored entire pharmacy operating system for a regional food-drug combo to
systematically manage buying, forecasting, marketing, pricing, and sales reporting
Pharmaceutical Insights, LLC
Testimonials – Significant Accomplishments make Satisfied CustomersTestimonials – Significant Accomplishments make Satisfied Customers
“Ron is a strategic Pharma business process consultant – guru level. We worked together at J&J in defining their (at the time) new startup Patriot’s recommended IT ecosystem (me) and end-to-end business processes (Ron). He basically drove the formation of the core business processes for the entire company – truly brilliant stuff. Unusual depth and breadth of knowledge.”
Jim Stagnitto, Practice Director, Information Services at A2C
“Thank you very much for the crisp and informative presentation that you made yesterday, that too at short notice. It did help calibrate our understanding of the complex pricing process, and will equip us to better define and develop future steps relating to the business. “
Satish Srinivasan, Executive Vice President at Orchid Pharmaceuticals, Inc.
Pharmaceutical Insights, LLC
Your Brand Deserves Real Answers and Real Capabilities Produced from Our Unique Perspective
Your Brand Deserves Real Answers and Real Capabilities Produced from Our Unique Perspective
Ron Cerminaro
Pharmaceutical Insights, LLC
732-873-2113
In One Short Hour, We’ll Align Needs and Capabilities So You Can
Put My Career Experience to Work For You