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Pet Grooming Business Plan by NikunjHOT
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A
Business Plan
on
“Pet Grooming”
SUBMITTED TO
Rashtrashant Tukdoji Maharaj Nagpur University
FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION
(MBA)
Submitted by
NIKUNJ B. SHENDE
Under the Guidance of
Prof. ROHIT TURANI
PRIYADARSHINI LOKMANYA TILAK INSTITUTE OFMANAGEMENT STUDIES & RESEARCH
2012-14
1
LOKMANYA TILAK JANKALYAN SHIKSHAN SANSTHA’S
PRIYADARSHINI LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Opp. LataMangeshkar Hospital, Digdhoh Hills, Hingna Road, Nagpur 440019 Tel.:(07104)649186 Email:[email protected] Fax: 07104-235659
CERTIFICATEsThis is to certify that the business plan entitled “Pet Grooming” has been submitted by Mr.
Nikunj B. Shende a student of third semester M.B.A from Priyadarshini Lokmanya Tilak
Institute of Management Studies & Research, Nagpur. This is a Bonafied of the work done by
him in the session towards the fulfilment of the award of degree in Master of Business
Administration under the supervision & guidance of Prof. Rohit Turani and he has undergone
the requisite hours of practical prescribed by the University for the Business Plan.
Prof. ROHIT TURANI Prof. RAHUL KAPALE
(Project Guide) (Principal)
2
LOKMANYA TILAK JANKALYAN SHIKSHAN SANSTHA’S
PRIYADARSHINI LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Opp. LataMangeshkar Hospital, Digdhoh Hills, Hingna Road, Nagpur 440019 Tel.:(07104)649186 Email:[email protected] Fax:07104-235659
DECLARATION
I hereby declare that this business plan entitled “ Pet Grooming” in Nagpur region, is result of
own study under the guidance of Prof. Rohit Turani , Professor of Priyadarshini Lokmanya Tilak
Institute of Management Studies and Research Nagpur during Academic year 2012-2014.
Date: Mr. NIKUNJ B. SHENDE
Place: Nagpur M.B.A. (PLTIMSR)
3
LOKMANYA TILAK JANKALYAN SHIKSHAN SANSTHA’S
LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Opp. LataMangeshkar Hospital, Digdhoh Hills, Hingna Road, Nagpur 440019 Tel.:(07104)649186 Email:[email protected] Fax: 07104-235659
ACKNOWLEDGEMENT
Since the beginning of this work, I have been helped & assisted by many people. Though it is
beyond my capacity, to mention all of it is extremely important for me to acknowledge some of
them. I express deep sense of gratitude for my guide by Prof. Rohit Turani for this valuable
guidance throughout this work. I am also grateful Prof. RAHUL KAPALE, Principal of
Priyadarshini Lokmanya Tilak Institute of Management Studies & Research, Nagpur.
Date: Mr.NIKUNJ B. SHENDE
Place: Nagpur M.B.A. (PLTIMSR)
4
Table of Contents
Particulars Page no.
Chapter 1 INTRODUCTION 1.1 Mission.....................................................................................................................................7 1.2 Keys to success........................................................................................................................7 1.3 Services provided by company................................................................................................8 1.4 Business Model........................................................................................................................9 1.5 Management summery.............................................................................................................9 1.6 Organization structure............................................................................................................10 1.7 Company Location and Facilities..........................................................................................11 1.8 Location address....................................................................................................................11Chapter 2 PRODUCT DESCRIPTION 2.1 Product and service description.............................................................................................13 2.2 Service positioning.................................................................................................................14 Chapter 3 MARKET 3.1 Market analysis summary......................................................................................................17 3.2 Target market segment strategy.............................................................................................17 3.3 Market needs..........................................................................................................................17 3.4 Market growth........................................................................................................................17 3.5 Service business analysis.......................................................................................................18 3.6 Competitive comparison........................................................................................................18 3.7 Sales literature........................................................................................................................18 3.8 Technology.............................................................................................................................18 3.9 Strategy and implementation summary..................................................................................19Chapter 4 FINANCIALS 4.1 Start-up summary...................................................................................................................21 4.2 Personnel plan........................................................................................................................25 4.3 Sales forecast..........................................................................................................................26 4.4 Key financial indicators.........................................................................................................28 4.5 Break even analysis................................................................................................................29 4.6 Projected profit and loss.........................................................................................................314.7 Projected cash flow.................................................................................................................34Chapter 5 MARKETING 5.1 Marketing strategy.................................................................................................................37 5.2 Promotion strategy.................................................................................................................37 5.3 Pricing strategy......................................................................................................................38 5.4 Brand management................................................................................................................38 5.5 Customers relationship management.....................................................................................38Chapter 6 FUTURE DEVELOPMENT OF THE BUSINESS 6.1 One year growth plan.............................................................................................................40 6.2 Three year growth plan..........................................................................................................40 6.3 Five year growth plan............................................................................................................40
5
Chapter 1
INTRODUCTION
6
Sadar Nagpur.
Today's trend consists of professionals having their families later in life or deciding not to
have children at all. Pet owners are increasingly treating their pets as they would their
children. Pets aren't just part of the family anymore. In some cases they are the family. They
are willing to invest lots of money to have them cared for in an environment that would
mirror their home surroundings.
Another important workplace trend is working longer hours and more days. There is also the
traveling professional. Professionals are looking for help to care for their pets in a loving
playful daycare. There is a need to have pets cared for over long periods of time while their
owners are away on business trips. Sadar and Civil Lines living has also become very
popular for professionals. This creates the need to provide a daily exercise and a playful
environment for their pets.
1.1 Mission
To provide excellent animal care in a pet friendly atmosphere while ensuring our
customers, both pet and owner, receive excellent service in a playful safe environment.
1.2 Keys to Success
The keys to success in our business are:
Superior Customer Service: 24 hour high-quality care and service.
Environment: provide a clean, upscale, odor free, enjoyable environment conducive to
giving professional trusting service.
7
Convenience: offering clients a wide range of services in one environment.
Location: provide an easily accessible location for customer convenience.
Reputation: credibility, integrity, and 100% dedication from 23+ years employment at
current workplace.
1.3 Services provided by Company
PET SPA is a new company that will provide high-level animal care and customer service in
the following categories:
Pet grooming.
Overnight care.
Day care.
In-home care.
Wash your own pet.
Animal behavior classes.
Pet portraits.
Gift shop.
Special events.
Special requests.
24 hour service.
1.4 Business Model
Operations Model
8
We have a place to do office work, such as building a clientele list and accounting works.
Our van goes around to do pet in home care at customers’ driveways. Our business is a
mix of virtual storefront and with a mobile physical vehicle.
For our website, the primary functions are to introduce our services, post our contact
information, and allow customers to book an appointment by filling out a form in the
website.
Transaction Model
Our business model is a B2C (Business to Consumer) model. We collect payments after
performing the services to the customers.
1.5 Management Summary
PET SPA will be organized and managed in a creative, innovative fashion to generate very
high levels of customer satisfaction. We will create a working climate conducive to a high
degree of personal development and satisfaction for employees.
A policy manual will be developed and implemented. Job descriptions will be developed to
identify necessary competencies and skill sets. Team oriented professionals with common
goals will be hired.
We will conduct weekly staff meetings to discuss ideas, suggestions, and operations. An
annual motivational seminar will be held and we will develop an employee recognition
program. As the business grows, the company will offer an employee benefit package to
include health and vacation benefits for everyone.
9
1.6 Organization Structure
1.7 Company Location and Facilities
This facility will be established in an upscale, growing area in Sadar The facility is zoned
EXD, which will allow day and overnight care.
10
1.8 Locations Address
Jaika Building, Commercial Road, Sadar, Nagpur - 440001
Phone no.(0712) 2645808 Mobile no. +916995273588
website:- http://www.petspanagpur.in
11
Chapter 2
PRODUCT DESCRIPTION
2.1 Product and Service Description
PET SPA will be considered an upscale, full-service animal care facility. We will offer a
wide range of services, not limited to dogs or cats. Services are as follows:
Pet Grooming: Provide on-site professional pet grooming services.
12
Grooming of Animals
Dog grooming services will consist of approximately 2/3 of the revenues generated by
the business from the onset of operations. Once the facility is complete, the Company
will have a total of 3 grooming staff members that will shampoo, wash, cut, clip, and trim
fur from the customer's dogs. Management intends to charge Rs.500 per grooming
session. This is an extremely important revenue source for the Company because the
gross margins of each dollar of sales generated provides approximately 90 cents of
operating income for the business.
Overnight Care: Leave your pet for as long as necessary for 24 hour care and attention.
26 large dog runs and eight kitty condos.
Day Care: Provide 3,000 sq. ft. for a fun, safe atmosphere for pets to spend the day
exercising and enjoying the company of other pets.
In-home Animal Care: Staff will go to homes to feed, walk, play, and check on pets as
often as requested. Mail will be picked up and plants watered if requested.
Wash Your Own Pet: Provide four tubs, brushes, environmentally safe shampoo, dryers
and aprons for clients who bring their pets in to wash.
Animal Behavior Courses: Provide certified animal training courses for the beginner,
intermediate, and advanced.
Pet Portraits: On-site portrait opportunities.
Gift Shop: Provide specialty pet-related gifts and products.
Special Events: Coordinate pet birthday parties or any other special occasions on-site or
at a location of choice.
Special Requests: Provide service for pets with special needs including administering
medication, assisting with recovery from surgery, handicaps, etc.
Pet taxi.
13
2.2 Service Positioning
Service Attributes:- Our best services are our best attributes.
Competitors Positioning:- There is no other competitor in the market.
Our Current Positioning:- Our current positioning in the market is for all the consumers.
14
Service positioning
Service Attributes
Competitors Positioning
Your Current
Positioning
ServiceBenefits
Customers Validation
Service Benefits:- Offers, schemes and discount are our service benefits.
Customers Validation:- Because there is no other competitor in the market the customers
acceptance is possible.
15
Chapter 3
MARKET
3.1 Market Analysis Summary
PET SPA will focus on dual-income, traveling professional families with hectic schedules.
Those trying to strike a balance between the demands of their careers, personal lives and their
pets. Our most important group of customers are those who do not have as much time as they
desire to invest in their pets and are willing to seek additional help regardless of costs.
16
3.2 Target Market Segment Strategy
We will not be successful waiting for the customer to come to us. Instead, we must focus on
the specific market segments whose needs match our offerings. Focusing on targeted
segments is the key to our future.
Therefore, our focus and marketing message will be the services offered. We will develop
our message, communicate it, and fulfill our commitment to excellence.
3.3 Market Needs
Our target customers are pet owners, not restricted to only one pet per household. They are
working professionals that need reliable, trusting and convenient pet care available to them to
keep up with the demands of their hectic schedules. There is a need for one-stop
convenience.
3.4 Market Growth
The benefits of sharing our lives with our pets offers owners affection, companionship and
security. For busy families, professionals and single pet owners, PET SPA offers a peace of
mind alternative to leaving their pets home alone. Over 15,000 Nagpurian households have
dogs and more than 5,000 peoples having other pets.
3.5 Service Business Analysis
The animal care service industry consists of many small individual facilities. PET SPA
direction is to establish itself as a full-service, 24-hour facility, creating customer
convenience.
17
3.6 Competitive Comparison
There is no competition in the market, because there is no other company who provides such
a type of services.
3.7 Sales Literature
This business will begin with a general corporate brochure establishing offered services. This
brochure will be developed as part of the start-up expenses and distributed to large
businesses, restaurants, local veterinarians, pet stores, real estate agencies, fire departments,
The Humane Society, and the Maharaj Bagh Park Zoo. There will be a direct mailing to
registered pet owners and a website created.
Literature and mailing for the initial market forums will be very important, with the need to
establish a high-quality look and feel in order to create a trusting sense of professionalism.
3.8 Technology
PET's SPA will maintain the latest Windows and Internet capabilities including complete
email capabilities on the Internet to work directly with clients for reservations, purchasing
products online, asking questions, providing information, etc., as well as a Web page will
provide information and maximum exposure of available services.
3.9 Strategy and Implementation Summary
Emphasize Customer Service
PET's SPA will differentiate themselves from other animal care facilities. We will establish
our business offering as a clear and viable alternative for our target market.
Build a Relationship-Oriented Business
18
Build long-term relationships with clients, not just an occasional visit. Let them become
dependent on PET SPA to help out in many situations. Make them understand the value of
the relationship.
Focus on Target Markets
We need to focus our offerings on the busy professionals, who want to save time to enjoy
convenience, multiple services, and total satisfaction of services.
Differentiate and Fulfill the Promise
We can't just market and sell service and products, we must actually deliver as well. We need
to make sure we have the knowledge-intensive business and service-intensive business we
claim to have it.
Chapter 4
19
FINANCIALS[All the facts and figures given below are assumptions , it may varies depending on situation.]
4.1 Start-up Summary
Total start-up requirements include legal costs, logo design, stationery and related expenses.
The start-up costs are to be financed partially by the direct owner investment and long-term
loan financing. The details are included in the following table and chart.
20
Rs0
Rs20,000
Rs40,000
Rs60,000
Rs80,000
Rs100,000
Rs120,000
Rs140,000
Expenses Assets Investment Loans
Start-up
Start-up Rs
Requirements:-
A}Start-up Expenses
Legal and Accounting 2,000
Office Supplies (stationery, etc) 500
Collateral Materials (brochures, cards, etc.) 5,000
21
Consultants/Permits 5,000
Insurance 3,000
Rent/Lease 20,000
Space design/contractor 20,000
Sales and Marketing (advertising, direct mail, etc) 15,000
Expensed equipment 0
Other 500
Total Start-up Expenses 71,000
B}Start-up Assets
Cash Required 40,000
Start-up Inventory 10,000
Other Current Assets 0
Long-term Assets 50,000
Total Assets 100,000
Total Requirements:- 171,000
Table: Start-up Funding
22
23
Start-up Funding Rs
Start-up Expenses to Fund 71,000
Start-up Assets to Fund 100,000
Total Funding Required 171,000
Assets
Non-cash Assets from Start-up 50,000
Cash Requirements from Start-up 10,000
Additional Cash Raised 0
Cash Balance on Starting Date 40,000
Total Assets:- 100,000
Liabilities and Capital
Liabilities
Current Borrowing 0
Long-term Liabilities 100,000
Accounts Payable (Outstanding Bills) 0
Other Current Liabilities (interest-free) 0
Total Liabilities:- 100,000
Capital
Planned Investment
Investor 1 71,000
Investor 2 0
Other 0
Additional Investment Requirement 0
Total Planned Investment 71,000
Loss at Start-up (Start-up Expenses) (27,000)
Total Capital:- 44,000
Total Capital and Liabilities 144,000
Total Funding :- 171,000
4.2 Personnel Plan
The personnel plan will be as follows:
One manager to oversee and fill-in for all areas.
Two front desk reception to greet customers, receive payments for services/products, set
appointments, answer phones, check-in pets, distribute wash your own supplies and
maintain files of clients with data entry.
Four playground supervisors will feed and water pets, keep area clean, walk and exercise,
collect pets at check-out time. Two will be on staff full time and two will work part time.
Contract Employees:
One pet groomer.
One behavioral trainer.
In the first year, assumptions are that there will be only one receptionist, four playground
supervisors, and the manager will serve as part time receptionist and night personal until the
business can build. The groomer and trainer will work on contract. In the second year, a
second receptionist, two playground supervisors and a groomer will be added to the payroll.
Table: Personnel Plan
Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Playground supervisor 10,000 11,000 12,000
Playground supervisor 10,000 11,000 11,000
Playground supervisor part time 5,000 5,000 5,000
Playground supervisor part time 2,500 2,500 2,500
24
Playground supervisor 0 10,000 11,000
Playground Supervisor 0 11,000 12,000
Groomer 10,000 10,000 10,000
Pet taxi/in-home care/dog walker 5,000 8,000
Subtotal:- 37,500 65,500 71,500
Sales and Marketing Personnel
Other 15,000 2,000 2,000
Other 0 0 0
Subtotal:- 15,000 2,000 2,000
General and Administrative Personnel
Manager 15,000 16,000 $16,000
Reception 1 8,000 8,000 8,000
Reception 2 6,000 6,000
Subtotal:- 23,000 30,000 30,000
Total People 7 12 12
Total Payroll:- 75,500 97,500 1,03,500
4.3 Sales Forecast
The following table and charts present the sales forecast for PET SPA.
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Overnight Care 7,000 8,880 10,660
Day Care 146,050 149,360 133,600
25
In Home Care 9,240 11,090 13,310
Wash Your Own 15,900 19,800 23,760
Grooming 93,940 103,334 113,668
Retail 10,600 12,720 15,260
Obedience 5,460 6,790 8,150
Small Animal Care/cats 28,620 31,482 34,630
Special requests, misc. 1,600 1,920 2,300
Other 0 0 0
Total Sales:- 318,410 345,306 355,338
Direct Cost of Sales Year 1 Year 2 Year 3
Overnight Care 3,300 4,000 4,400
Day Care 2,425 3,000 3,300
In Home Care 205 250 300
Wash Your Own 370 440 530
Grooming 280 340 410
Retail 5,300 6,360 7,630
Obedience 275 330 400
Small Animal Care/cats 1,025 1,200 1,400
Special requests, misc. 155 190 230
Other 0 895 1,070
Subtotal Direct Cost of Sales 13,335 17,005 19,670
26
Day Care
Grooming
In Home Care
Wash Your Own
Overnight Care
Gifts
Obedience
Small Animal Care/catsRs0
Rs5,000
Rs10,000
Rs15,000
Rs20,000
Rs25,000
Rs30,000
RS35,000
Rs40,000
Mo
nth 1
Mo
nth
2
Mo
nth
3
Mo
nth
4
Mo
nth
5
Mo
nth
6
Mo
nth
7
Mo
nth
8
Mo
nth
9
Mo
nth
10
Mo
nth
11
Mo
nth
2
Sales Monthly
Chart: Sales Monthly
27
Grooming
Day Care
In Home Care
Wash Your Own
Overnight Care
Gifts
Obedience
Small Animal Care/cats
Special requests, misc.
Rs0
Rs40,000
Rs80,000
Rs120,000
Rs160,000
Rs200,000
Rs240,000
Rs280,000
Rs320,000
Rs360,000
Year 1 Year 2 Year 3
Sales by Year
Chart: Sales by Year
4.4 Key Financial Indicators
The benchmark comparison chart highlights our ambitious plan. We feel this is a new fast
growing service offered to the community. The opportunity to expand services is endless.
28
Chart: Benchmarks
Year 1
Year 2
Year 3
0.0
1.0
SalesGross Margin%
Operating ExpensesInventory Turnover
Benchmarks
4.5 Break-even Analysis
For our break-even analysis, we assume monthly costs which include our full payroll, rent,
and utilities, and an estimation of other running expenses.
29
Fixed cost
Total Cost
Profit Area
Loss area
Rs0
Rs 50,000
Rs 1,00,000
Rs 2,00,000
Rs 3,00,000 BEP
Sales
month1 month2 month3 month4 month5 moth 6 month7 month8 month 9 month10 month11 month12
Chart: Break-even Analysis
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even 13,340
Assumptions:
Average Percent Variable Cost 4%
Estimated Monthly Fixed Cost 12,781
30
Rs0
Rs10,000
Rs20,000
Rs30,000
Rs40,000
Rs50,000
(Rs3,000)
(Rs6,000)
Month 1 Month 2
Month 3 Month 4
Month 5 Month 6
Month 7 Month 8
Month 9 Month 10
Month 11 Month 12
Profit Monthly
4.6 Projected Profit and Loss
Chart: Profit Monthly
31
Rs0
Rs4,000
Rs8,000
Rs12,000
Rs16,000
Rs20,000
Rs24,000
Rs28,000
Rs32,000
Rs36,000
Month 1 Month 2
Month 3 Month 4
Month 5 Month 6
Month 7 Month 8
Month 9 Month 10
Month 11 Month 12
Gross Margin Monthly
Chart: Profit Yearly
Year 1 Year 2 Year 3Rs.0
Rs.50,000
Rs.100,000
Rs.150,000
Rs.200,000
Rs.250,000
Rs.300,000
Rs.350,000
Rs.400,000
Profit Yearly
Chart: Gross Margin Monthly
32
Rs0
Rs30,000
Rs60,000
Rs90,000
Rs120,000
Rs150,000
Rs180,000
Rs210,000
Rs240,000
Rs270,000
Year 1
Year 2
Year 3
Gross Margin Yearly
Chart: Gross Margin Yearly
33
Expenses
Profit
Rs0
Rs20,000
Rs40,000
Rs60,000
Rs80,000
Rs100,000
Rs120,000
Rs140,000
Mo
nth
1
Mo
nth
2
Mo
nth
3
Mo
nth
4
Mo
nth
5
Mo
nth
6
Mo
nth
7
Mo
nth
8
Mo
nth
9
Mo
nth
10
Mo
nth
11
Mo
nth
12
Cash
4.7 Projected Cash Flow
The following chart and table show the project cash flow for PET SPA.
Chart: Cash
34
Table: Cash Flow
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales 318,410 345,306 355,338
Subtotal Cash from Operations 318,410 345,306 355,338
Subtotal Cash Received 318,410 345,306 355,338
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending 86,760 163,440 167,520
Bill Payments 121,390 110,095 118,810
Subtotal Spent on Operations 208,150 273,535 286,330
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out 15000 15000 15000
Principal Repayment of Current Borrowing 0 0 0
Other Liabilities Principal Repayment 0 0 0
Long-term Liabilities Principal Repayment 17,556 17,556 17,556
Purchase Other Current Assets 0 0 0
Purchase Long-term Assets 0 0 0
Dividends 0 0 0
Subtotal Cash Spent 240,706 306,091 318,886
Net Cash Flow 77,704 39,215 51,452
Cash Balance 131,704 147,989 199,441
35
Chapter 5
MARKETING
5.1 Marketing Strategy
Our marketing strategy is a simple one: satisfied customers are our best marketing
tool. When a customer leaves our business with a happy pet knowing that it has had a
fulfilled day, our name and service will stand on its own.
36
In addition, we will distribute advertising brochures to large businesses for bulletin
boards, (Nike, Adidas, Columbia Sportswear, Fred Meyer, Epson, Intel, Planar, etc.)
offering a 10% discount for a limited time to build a client base.
Local TV news shows (U C N) will be contacted to feature our business as a new
service to the community. Direct mail will be sent to registered pet owners in the
Sadar area. Brochures will be distributed to hotels, restaurants, condominiums, pet
stores, coffee shops, Maharaj Bagh Park Zoo, local veterinarians, etc. Create a PET's
SPA Web Page. Advertise in the Oregonian, Willamette Weekly, Portland Tribune,
and Dog Nose News newspapers
5.2 Promotion Strategy
We will host an open house with a business card drawing for one free service. We will offer
discounts after a specified number of visits for the first six months to establish a client base.
Example:
10 wash your own = one free day visit gift certificate.
10 day care visits = one free overnight visit gift certificate.
10 overnight visits = one free wash your own gift certificate.
20 visits = Rs1000 discount.
Three referrals = one free day care visit gift certificate.
Monthly business card drawing = one free visit.
Create specified packages = one day, one night, one wash for a special discount price.
Multiple pets from the same family = family discount rate.
Use promotional items such as frisbees, collars, coffee mugs, etc. with PET's SPA logo
imprinted.
37
5.3 Pricing Strategy
PET' SPA will be priced at the upper edge of what the market will bear, competing with
similar types of services in the area.
5.4 Brand Management
Our name is easy to pronounce and remember. Our goal is to promote high standard
service that is flexible to our clients and by that we expect to increase brand recognition.
5.5 Customer Relationship Management
We will keep all customers’ information. It will help us to see what customers
are looking for, what are they interested in, and what should we be prepared for.
Customers can call us if they have any questions, or they can send us e-mail. We have
FAQ’s on our website, which will also help us manage better customer relationship with
our clients. We will also keep track of when we groomed a pet for a particular client so
we can remind them by e-mail that it is time to groom their pet again. By keeping track of
service performed to each pet and how often it is perform we can offer special discounts
to our most frequent, valuable clients.
38
Chapter 6
FUTURE DEVELOPMENT OF
THE BUSINESS
6.1 ONE YEAR GROWTH PLAN
Veterinarian technician on staff to administer vaccinations on specified days and tend to
any unforeseen emergencies.
39
Internet access to watch your pet online.
Monthly newsletter.
Weekly play hour.
Espresso and juice bar.
6.2 THREE YEAR GROWTH PLAN
Expand the number of overnight cares by 10.
Mobil pet wash--will go to pet owners home to wash their pets.
Sell and distribute gifts and products online.
Add an exercise pool.
Combine facility with a local veterinarian.
6.3 FIVE YEAR GROWTH PLAN
Expand the number of overnight cares by 10.
Franchise.
40
