Personal Brandingwith Social Media

from CDS502: Online Strategya professional development online course

a content sampler

created by Sidneyeve Matrix

In CDS502 at Queen's University the focus is on strategies to develop or amplify your professional online presence using social media tools.

This mini online course is divided into 3 modules: assessment, creativity, and networking. Here's a sampler of the content we cover.

module 01:assess your existing online impressions

advice from the pros:assess your impact

Read more: http://socialmediatoday.com/pammoore/1086431/social-trust-factor-10-tips-establish-social-business-credibility

The days of separating online and offline personas are over and done. You can’t be one person offline and a better, different person online. There is only one you so be that person.

~ Pam Moore @PamMktgNut

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@GuyKawasaki

Read more: http://www.openforum.com/articles/how-to-start-managing-your-online-reputation

We all have blindspots. Find someone different than you, or if you can, someone who doesn’t even know you, and ask them to do a search of your name. Then ask them what their impressions are.

advice from the pros:assess your impact

~ Guy Kawasaki 

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tools you can use to:assess social impact

A free service that analyzes your social content & connections across sites to identify potential issues & risks.

http://reppler.com

A pro membership (for $5.99/month) includes social media analytics.

Identify patterns of engagement, your most popular content, and map clickthrus by region.

tools you can use to:assess social impact

http://hootsuite.com

module 02:create great content

The most efficient wayto build a brand name for yourself is via blogging.

~ Penelope Trunk@PenelopeTrunk

Read more: http://blog.penelopetrunk.com/2006/05/23/blogging-essential-for-a-good-career/

advice from the pros:digital creativity

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tools you can use to:create digital content

A free blogging platform with gorgeous themes. Includes analytics.

http://wordpress.com

advice from the pros:digital creativity

~ Jeanne Meister

Read more: http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/

In 2013 more workers will take a creative approach to marketing their experience . . . a “resume” will no longer act as our differentiation in the job market.

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A free service for creating a web-based visual resume from your LinkedIn data and other social profiles. Includes analytics.

http://re.vu

Thanks for the sample graphic Hayley!

tools you can use to:create digital content

tools you can use to:create digital content

A free service for sharing and discovering presentation slides. Multimedia ready -- supports videos and voiceovers. Pro membership includes analytics ($19/month).

http://slideshare.net

module 03:develop your online networks

advice from the pros:online networking

Read more: http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/

Don’t send people an invitation with LinkedIn’s default text. It makes them think you couldn’t be bothered to write a personalized message.

~ Jeff Bullas @JeffBullas

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advice from the pros:online networking

One of the worst things on any social network or site is the absence of a photo, if you truly want anyone to care about what you do.

~ Tony Hallett

Read more: http://tphallett.com/2012/09/07/linkedin-headshots-8-dos-and-donts/

@tphallett

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tools you can use to:develop online networks

To find relevant followers and build an authentic network on Twitter, use the Listorious index to find lists of users by keyword. Then create and add your own list to the directory.

http://listorious.com

tools you can use to:develop online networks

http://manageflitter.com

Find relevant followers, identify who is following you (and not), learn the peak times to publish updates. Pro membership is $12/month.

If you enjoy learning about these kinds of timesaving tools and tips for managing your online presence, consider joining us in CDS502 @ Queen's ...

CDS502: Online Strategy is a professional development online mini-course. Attend three 1-hour weekend webinars live or watch the recordings on demand instead.

A certificate is available. To register please visit us online at CDS502.com

Contents of this presentation have a creative commons license. Please share with attribution. Thank you.

Instructor: Sidneyeve Matrix, Associate Professor Media & Film