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advertising task
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Scary but
funny ads
1106009526M.Nurwibowo
maaf jika font tidak muncul/berbeda pada ppt anda
Small thing
that should be feared of
What is
that?
Before we
We Must Know What Lies Behind
This Campaign
Based on the researc
h
Done byUnilever
Only 34% of Indonesians
who brush their teeth
before sleep
It m
eans
onl
y on
e th
ird Ses
asna
s 19
98
63% suffered from tartars
teeth problem
Twice a dayAfter every mealOnce a day
We’ve already know
the consumer insight
So The Big Idea Is…
Sikat gigi pagi dan malam
Don’t forget t
he
objectives!
Indeed, to persuade
to buy their products
And..
change the audiences habit
I mean ‘bad’ habit
After saw
amusing interpretation
Of every night problem
Why choose that?
Pepsodent is indonesian
market leader
They just need tofocus on
theirbrand image
To defendtheir title
The Target Audiences
Are…
Children and Family
Why?
Because good habit
should be introduced by/in
family first
Unilever also has the other
toothpaste
Whose segments are
teens and adults
The Advertising
Agency
Starts from consumer needs
USP
With emotionalappeals
and induce
Anxiety Message Strategy
Ayah Adi
& Dika
TVC 1
TVC 2
TVC 3
TVC 4
TVC 5
TVC 6
Media Planning of These Ads
Mostly in the evening
16.00-20.00
Where theaudiences
are andthe cprp very
low
Such as:Global TV 16.00-
18.00(cartoon)
RCTI on Friday 20.00-21.00
(Indonesian Idol)
PRINT AD
ON KARTINI, CITA CINTA, NOVA ETC
BILLBOARD KUNINGAN
OLDNOW
DIFFERENT IDEA
Website
Unilever
Facebook Fan Page
EXHIBITION