PEÑA Architecture - redevelopment of brownfield locations, training in Vršac

URBAN INNOVATION

Training – Importance of brownfield revitalization to urban development, Vrsac – Ceremonial Hall of the Municipality of Vrsac

Tuesday, January 27, 2015

information PEÑA architecture was founded in 2006 by Gabriel Peña. The firm designs buildings for both the city and its environs and encompasses the entire scope of a project. It specializes in the ingenious reallocation, redevelopment and transformation of existing buildings. The firm has ample practical experience and is capable of carrying out a project from inception to completion. It has completed a wide range of projects which vary in scale and type: residential housing, interior design, museums, sustainable redevelopment, marketing concepts. PEÑA exhibits a can-do mentality and believes in the power of innovation. The cosmopolitan atmosphere of the city is its source of inspiration.

information

Amsterdam/The Hague

Hulst/Kampen/Roermond

Prato/Vlaardingen

Rotterdam

Working way in words

PEÑA architecture has in recent years developed into an agency that is active in development of cities and neighborhoods. Guidance is approaching the city as a whole and linking spatial, social and economic and cultural strategy. The office believes in teamwork and always works from its own vision and approach actively in networks and with all kinds of parties and residents. It contributes its knowledge by doing it yourself, lectures, workshops and give tours. It is also an important part of its architecture.

Holistic approach Neighborhood investments Phasing ingenious reallocation architecture urbanism redevelopment transformation of existing buildings. sustainable redevelopment Flexibility of all participants marketing concepts Continuous monitoring

dynamic and integral approach Branding Organic transformation participation teamwork

Process of development

- Great significance is the phasing of the process. - Instead of a ready-to-use plan (top-down process), the plan is a map to distinguish the successive phases in the development process. - The mission of the final project has a goal and a framework within the project in which must be implemented and a number of conditions that must be achieved. - The end result is largely dependent on the interim results. I'd like to explain what I mean by using one of my projects, Junoblok

Horizontal development

Junoblok – Binckhorst, The Hague

Transformation and redevelopment of an empty office building into a living and working space


130 acres

Binckhorst is a unique inner-city business park in The Hague where craftsmanship, creativity, culture and entrepreneurship seamlessly merge together. The business park derives its strategic value from its proximity to the city center and from the employment it offers to The Hague. The municipality expects Brinckhorst to have a positive effect upon the area and therefore actively supports its development. On the site sits Junoblok, commissioned by Interned Bouw BV after a design by Architect ZCZO&P and built by Grabovsky and Poort in 1978. The first ten years it was used as an office building. In the late 90s it temporarily housed a refugee centre. After losing this function, it remained empty, and part of the building was later temporarily used by students and artists. The building is on the Junostraat, a beautiful spot at the Trekvliet canal . Peña has actively supported the municipality to transform the property by devising a concept for a marketing strategy. The architect chose an integral approach. His plan includes the following components: 1. A concept for a marketing strategy 2. A design, development and implementation of marketing activities 3. A design for the outdoor space 4. A plan to prepare the building to be sold in basic units which are to be finished by the buyer

masterplan OMA 2006


Binckhorst is a unique inner-city business park in The Hague where craftsmanship, creativity, culture and entrepreneurship seamlessly merge together.


Junoblok - Binckhorst







branding

PEÑA architecture 1. A concept for a marketing strategy 2. A design, development and implementation of marketing activities 3. A design for the outdoor space 4. A design for the office/housing space




New plan of the former office space, division of M2 for loft apartments


Study of the possible rooftops and sun study


Study of the possible rooftops and sun study


Information for the buyers


brochure

Empty space in the building for temporary activity;

- Information desk - Workshops

- Presentations - Kiosk for sale department

- Concerts - Pop up restaurants


Guide tour for the new buyers



Presentation for the new buyers

New façade including new rooftops, balconies, plinth and surroundings


New façade including new Entrance with in the plinth new shops and access to courtyard


New façade including new rooftops, balconies, plinth and surroundings


Movie

Interior lofts apartment


http://youtu.be/ADG-je_eNJ0

Under construction


Under construction


Under construction


Under construction


Under construction


Reusing and converting monumental, industrial halls into a public building

Westergasfabriek, Amsterdam – Theatre & restaurant

The Westergasfabriek is a former gasworks in Amsterdam West. Early in the 21st century, the soil was cleaned and the area was added to the existing Westerpark to form a large city park. The remaining historical buildings have been renovated and the site has become a cultural and recreational area called Culture Park Westergasfabriek. Its different parts are rented out for temporary events such as festivals, product launches, theatre and exhibitions. In Zuiveringshal East, where cyanide and other toxic substances were stored, MC (Master of Ceremony) Cosmic Foundation, built a new theatre and restaurant. MC is a production house and theatre for new story tellers. It’s a home for artists and writers who have an attachment to the new city: cosmopolitan, dynamic and limitless. The plan was for the new theater to be housed in three historic, industrial halls. The assignment was to make a transparent theatre which would maintain the feel of its industrial heritage and of the scale of the halls – the theatre of architecture. The design implements the wish of the clients to offer visitors a transparent look behind-the-scenes. The programme offers a shadow-play in the hall like a semi-transparent, functional island in an industrial hall. The operation involves two structural elements that enter into a dialogue with the existing skeletal structure. The shape and location of the newly-designed construction creates flexibility for different uses and experiences of space. In the restaurant two T-shaped benches have been placed which divide the space. These seating options provide variation in the perception of the space. People can sit side-by-side, facing each other or back-to-back. By properly determining the size of the benches and the physical space between them, an open floor plan is created. A long bench is located in the passage, which both theatergoers and diners can utilize. This way the restaurant has an opportunity to present itself to the theater-goer.



Westergasfabriek as chill out area



Westergasfabriek – monumental halls by night


Westergasfabriek – entrance to the Theatre and Restaurant


Westergasfabriek – interior monumental hall

The design implements the wish of the clients to offer visitors a transparent look behind-the-scenes. The programme offers a shadow-play in the hall like a semi-transparent, functional island in an industrial hall. The operation involves two structural elements that enter into a dialogue with the existing skeletal structure. The shape and location of the newly-designed construction creates flexibility for different uses and experiences of space.



Westergasfabriek – plans


Westergasfabriek – section


Westergasfabriek – monumental hall with open theatre room


Westergasfabriek – monumental hall with closed theatre room


Westergasfabriek – monumental hall with realized theatre room

In the restaurant two T-shaped benches have been placed which divide the space. These seating options provide variation in the perception of the space. People can sit side-by-side, facing each other or back-to-back.



Westergasfabriek – restaurant interior


Restaurant space or party space or fashion space

Transformation and redevelopment of a open air monument

Open Air Theatre - Hulst

Pena’s entry in the contest of design ideas (Outdoor Theatre Keldermanspoort in Hulst) is based on adding urban and architectural elements to the existing situation. The project is threefold: 1 Restoration of the monumental gate with reference to the ” Bollewerckpoort ” 2 Adding a pavilion 3 Some urban interventions to improve the public space. The Keldermanspoort is a national monument. The monument’s original height is restored by adding a steel frame construction that follows the shape of the monument. This steel structure is executed in a bronze colour and functions as a spine on top of the monument. By wrapping the construction with tempered glass, a modern interpretation of the reconstruction of “Bollewerckpoort ” arises. The spine will have hooks for the white stretched canvas which can be attached to the Keldermanspoort. By adding a wooden stage floor at ground level, the monument can be used for musical, dance, cabaret, theater and film performances. The glass on top of the monument and around the steel creates transparency and shelter. In order to do the outdoor theater justice, there are two equal entities placed at an angle. One is a pavilion with public services, and the other is a stand which also accommodates technical equipment for the stage. The two entities jointly mark the shaft to the center. The pavilion of glass and corroded steel is deliberately placed over the shaft. It is integral with the outside space. Corroded steel is used as a sheet, a perforated ornament (including the Hulst coat of arms) with lighting, and as a connecting colour palette through the whole concept. The stand at the Keldermanspoort refers to the staircase of “De Nieuwe Bierkaai,” an area adjacent to the city center of Hulst. The widening of the road profile provides an attractive outdoor area that forms a beautiful entrance to the Keldermanspoort. The broadening has a significant impact on the development of the port. The port will have a new perspective through a green slope with a wide path to the water where it is completed by wooden decks. The design accentuates the water and also the height of the area. The slope provides an opportunity to picnic and to be used as a resting place. The slope and the wooden decks can also be used for activities in the harbor.



Hulst – new developed water area nearby the city centre

Hulst – new developed water area nearby the city centre. Bridge is the main attraction


1 Restoration of the monumental gate with reference to the ” Bollewerckpoort ” 2 Adding a pavilion 3 Some urban interventions to improve the public space


Hulst – new proposal to connect the city centre and the open air monument in 4 steps

Step1: restore the façade and start a new pedestrians road

Step 2: restore the façade and connecting water

Step 3: design and execution new public buildings

Step 4: making new Open air Theatre and public space


New plan and section of the whole area which is connected to the city centre



New urban modules designed for the intensification of the public space


New waterfront combined with a urban green hill for the public


New waterfront combined with a urban green hill for the public


New open air theatre combined with public seats and restored monument with steel frame


New open air theatre combined with public seats and restored monument with steel frame

Station Hofplein - Mini Mall

Transformation and redevelopment of a monument into a public space

Early in the 20th century, the Hofplein Viaduct was built in the northern part of Rotterdam. This 1.9 kilometer long viaduct runs through the 19th century suburbs and nearby polders and is the beginning of the Hofpleinlijn Route which is a 28.5 kilometer railway line connecting Rotterdam, The Hague and Scheveningen. Unlike other railway viaducts that were built during the same period, the Hofplein Viaduct is constructed of reinforced concrete. The construction of the Hofplein Viaduct was special because never before had an elevated railway with a span of nearly two kilometers been constructed. In total, the viaduct consists of 189 spans. National recognition came in 2002, when the Hofplein Viaduct was declared a national monument. The fourteen arches of the monumental Station Hofplein have been redeveloped into a compact shopping mall – a new creative hot spot in Rotterdam with its own character. The Station Hofplein - Mini Mall accommodates special hotels and restaurants, unusual store formats of independent designers, innovative events and festivals, and daring art initiatives – all with the aim of creating a healthy and vibrant mix of creativity and commercialism. A special quality of the monument is a courtyard where all activities of the individual entrepreneurs come together. From the street, the monument is now accessible to the public. The courtyard also adds a new walking route to the public space. The roof of the former station Hofplein (4000 m2) offers a huge raised platform overlooking the urban dynamic of Rotterdam. The intent of the operation is to preserve the existing Hofplein Viaduct and to enhance the quality of the public environment. In order to achieve this goal, the architect chose a broad and integral approach. His plan includes the following components : 1. A business model 2. A design and executing the design 3. Marketing the business model and attracting entrepreneurs 4. A design for the outdoor space.



The Hofpleinline 1.9 km long


1947

History – development of Rotterdam north


Opening of the Hofplein line


Station Hofplein


Station Hofplein


Station Hofplein


Station Hofplein


Arches along the 1.9 kilometer long viaduct through the 19th century suburbs and nearby polders

Hofpleinviaduct ter hoogte van de Zomerhofstraat (1908)

Uitzicht vanaf het perron van Station Bergweg op het toen nog lege polderlandschap (1908)


Station Hofplein and the roof nearby central station


Station Hofplein


Façade of the arches along the 1.9 kilometer long viaduct – closed facades and bad influence for the public space


Start of the construction by restore the arches – status of the monument really bad








Finish of the construction of the arches – status of the monument after restoration


Finish of the construction of the arches – status of the monument after restoration


City at eye level – urban profiling – public space


City at eye level – urban profiling – Plinths trends


plan


construction



In the meanwhile – during construction- organization of temporary events. Roof: - Wintercinema - Dans and fashion show - Public sightseeing - Pizza take away Inside on site - Jazz concerts - Dinners - Short movies - Pop up stores - markets


EU funds visiting


Municipality partnership


Before the start of the façade restoration

The design is to preserve the existing Hofplein Viaduct and to enhance the quality of the public environment. In order to achieve this goal, the architect chose a broad and integral approach. His plan includes the following components; 1. A spatial business model 2. A design and executing the design, 3. Marketing the business model and attracting entrepreneurs and 4. A design for the outdoor space.



New façade of the Raampoortstreet


Overview of the old and new facade


Public space – new urban courtyard


Public space – new urban courtyard


New retail stores


Public space – new urban wall for creative designers


Public space – new urban event space in the city centre – the roof








Public space – new entrance of the Station Hofplein by night


Public space – new entrance of the Station Hofplein by night during the opening


Public space – new entrance of the Station Hofplein during the opening


Activities on roof


Activities in front of building


Activities inside


Activities inside


Activities inside


Activities inside


Station Hofplein – phase two


Station Hofplein – phase two


Activities – new collaboration


Phase two finishing the first construction before redoing the monumental facade


Phase two finishing the first construction before redoing the monumental facade


Workshop

Experience variety



Short but intensive brainstorm session about programming, use of space and possible ways of public space

interventions

PEÑA architecture

Wijnbrugstraat 184 3011 XW Rotterdam

The Netherlands +31 10 425 80 83 +31 6 245 76 187

www.pena-architecture.com

Business

PEÑA Architecture - redevelopment of brownfield locations, training in Vršac