PEDIATRIC NURSING HOME AT BYCULLAService Management

Anasri Bushra (03) Iyer Ramkrishnan (12) Khan Khalid (17) Khawaja Parveen (23) Shaikh M Jahir (47)

Business Partners

HEALTHY FUTURE PEDIATRIC NURSING HOME

HEALTHY FUTURE PEDI ATRI C NURSING HOME

Gap analysis-GAP- Growth Achievement Program

CLASSIFICATION OF HOSPITALS

On the basis of Objective On the basis of Medicine On the basis of Ownership On the basis of Size

On the basis of Objective

Teaching-cum

Research Centre

General Hospital

Special Hospital

On the basis of Medicine

Allopathic

Hospital

Ayurvedic

Hospital

Homeopathic

Hospital

Unani Hospital

General Hospital

On the basis of Ownership

Government

Hospital

Semi-governm

ent Hospital

Voluntary

Agencies Hospital

Charitabl

ePrivate

Hospital

On the basis of Size

Teaching Hospitals

DistrictHospital

s

Tehsil/TalukaSub-

divisionalHospitals

Primary Health Center

A Pediatric Hospital Its services exclusively to children. Greater attention to the psychosocial support of children and

their families Staffed by professionals who are trained in treating children

Eg. Apollo Hospitals (New Delhi, Bangaluru, Chennai, Hydrebad) Lilavati Hospital, Mumbai

Tata Memorial Hospital , Mumbai Wockhardt Hospital, India

Objective and ScopeLocation AdvantageMarket ReachabilitySocial UpliftmentLess or Negligible Competition

COMPANY PROFILE HEALTHY FUTURE PEDIATRIC

NURSING HOME , Byculla. Holistic care to the children of all ages

for all their physical and psycho-social needs

Growth and Development are centered on the PND and PPEC division

Success dependent on the compassion in delivery, committed care for medical fragile children.

HEALTHY FUTURE will hunt for network partnerships for state of the art technological acquisitions in future

PRODUCT PROFILE The core product offered by HEALTHY

FUTURE is Medical Services. 15 bedded along with the waiting area for

the visitors and guardian The expected product/service offered

includes hygiene, Special attention, good relations

The augmented services provided would include provisions for rehabilitation, pediatric day treatment center, pediatric private duty nurses, Monitoring and free check-up service till the relapse period.

Preparing food in a lovable form and with an innovation.

FIELD EXPERIENCE

We have visited 3 Nursing Home: Byculla Nursing Home, Mumbai

Central Dawood Nursing Home, Nagpada

Junction Nagori Nursing Home, Madanpura

Byculla Nursing Home

CLOSE DOWN(Note: It is to be understood by any entrepreneur citizen of India that the Health-care sector of India forms a basic

back-bone of the social structure and Humanitarian service provided by the Democratic and secular state to its subjects. Hence, shutting up of the services CANNOT be an option ever. As a responsible citizen and a part of

the society, the entrepreneur must try alternative solutions to run the business rather shut-down of the

business operations).

Dawood Nursing Home Situated at Nagpada Junction The situation finds contrasting

viewpoints in lack of information and communication throughout the organization.

It was analyzed that Standardizations of the procedures were non-existent and situational remedies overpowered the activities than a procedure or uniformity in processes.

DAW

OOD

NURSI

NG

HOM

E

Nagori Nursing Home Situated at Madanpura The situation finds beneficial

information and good interaction throughout the organization.

The information provided with the idea about how the Nursing home industry operates on the average level.

Nursing home performs with the elementary goal of serving people and satisfying the social responsibility.

NAGORI

NURSI

NG

HOM

E

7 P’S OF pediatric nursing home

Product The core product offered by HEALTHY

FUTURE is Medical Services The expected product/service offered

by HEALTHY FUTURE includes hygiene, Special attention, and good relations

The augmented services provided would include provisions for rehabilitation, pediatric day treatment center, pediatric private duty nurses, Monitoring and free check-up service till the relapse period.

preparing food in a lovable form and with an innovation.

Contd…..Mandatory elements like

Nebulizers. Oxygen machines. Glucose. Nano – ECG

machines. Syringes. Crocin, Benadryl

and other necessary such medicines.

Nasal Aspirator.

Nasal Syringe Reflex hammer Computer-printers for

keeping Data Records & provide Medical bills for reimbursements claims for the customers

Displays Sphygmomanometer Weight scale

Sterilizing Equipments

Sanitizers and good sanitary provisions

Thermometer Laminator Tongue depressor Torch Stationary Furniture

Contd…SUPPORTIVE SERVICES Catering department

Pharmaceutical services An official laundry HEALTHY FUTURE seeks

the ratio to be 2:5 above the average industry standards of 1:5.

AUXILIARY SERVICES Registration and indoors case records

Stores management Transportation

management Mortuary arrangement Dietary services, Engineering and

Maintenance service etc.

Price Price charged by the pediatric hospitals

usually depends on treatment prescribed by the respective consultants and the facilities offered to the patients

Various categories of rooms General ward Deluxe suite

HEALTHY FUTURE avoids believing in profit maximization at the cost of quality service, it aims at providing quality for its customer at a reasonable price even though, in case, the nursing home is incurring losses it will not move out of the business.

1. Cost based pricing2. Competition based pricing3. Demand based pricing

Doctor’s Fee Consultant physician Rs. 50Physician Rs. 100Physiotherapist Rs. 120Ward and room charges per day Ward charges Rs. 150-200 per day

HEALTHY FUTURE PRICING

Pricing Methods in Private Hospitals

Value is low price

Could be offered on weekendsHealth spas in off-seasonDifferentiated as incentivesFree consultancy by dentist/doctors

Value is everything I want in service

Prestige pricing (health clubs)Bombay hospitals for Arabs (Value is high quality)

Value is everything I get for the price I pay

Market segmentation pricing based on affordability to pay.Value is affordable quality

Value is all that I get For all that I give

Valuetreatment in shortest possible time is getting excellent

Perceived value

Promotion Quality

Certifications for the process and documentations

Advertising. Word of mouth Doctors suggestions

to the patients Virtual presence

with its own website Conduct camps in

schools

Circulate Hand outs Advertise through

Newspapers mainly urdu newspaper

Advertisement to be shown in the Nursing home on the in-house TV to be shown to children. TV will show DVD’s of cartoon movies, Charlie chaplin, etc.

3 Stage Model for the Services Provided:

Stage Objective of

Marketing

Marketing

Function

Initial Stage Create interest in firm

and its services

Traditional Marketing

Function

Purchasing

Process

To turn general

interest into sales

(Making Promises)

Interactive Marketing

with the traditional

functions

Consumption

Process

To create resale, cross-

sales & enduring

customer relations

(Fulfilling Promises)

Interactive and Virtual

Marketing.

Place Physical place where we serve on a start-up

basis is Saath Rasta in Byculla It has so many lanes connected to each other

there is high number of population leaving in the locality along with the people of all the connected areas.

There is absence of nursing homes with high end technology in the area selected.

This is the opportunity we seek to fulfill in the market for its demanded requirement.

Sathrasta’s Google Map

Mahalaxmi

Maula

na A

zad

Road

Arthur

Road

Byculla Road

New Shrin Theatre

Agripad

e

Sane G

uru

ji

Marg

People“An Organization is an extended shadow of its

Strong Leader “. Motivating employees to be efficient, dedicated and loyal to the organization

Providing regular on job training of employees to ensure continuous improvement

Utilizing services of professionally competent medical consultants

Use of latest technology

Process

The Process of Hospital

Joining phaseThe intensive consumption

phase

DetachmentPhase Feedback

The arrival

of patien

t

Registration

Diagnosis

Treatment

Information about future

action

Discharge of the patient

Payment

Fill the evaluation form

General process organization in a hospital

Purchase Departmen

t

Patient(External

Customer)

Nurses

Billing

Stores Doctors

Finance Departmen

t

Physical Evidence staff follows a dress code to show

professionalism and to maintain discipline.

It is necessary to be centrally air-conditioned with good lighting. Ventilation is taken care of by air-conditioning.

Hospitals put up boards, showing list of visiting Doctors along with their qualifications, and details other well-known hospitals they visit.

A hospital has to keep in mind both the aspect of physical evidence that is essential and peripheral evidence.

PRODUCTIVITY AND QUALITYDoctors:

Consultant physician

Physician Medical officers

(M.O) Anesthetic specialist Surgeon Pathologist Psychiatrists

Paramedic staff: Nurses Dispenser

Other personnel: Office

boy’s Ward

boy’s Security Sweeper

Less expensive Good quality of treatment Good interpersonal relations

between doctor and patients Qualified and experienced doctor

with excellence in their specialization

Quick decision making

Space constraint Lack of proper

equipment Less hygienic condition Sole proprietorship

High population Sophisticated

equipment’s Expansion Can approach to

charitable trust

Large number of competitors

Lack of expansion plan Lack of promotional

strategy

Nagori Clinic & Nursing Home

Optimum value for customer First mover advant Optimum utilization of resources Better trained staff Presence of majority of medicines

in-house Food to the patient as per their

diet plan

Space and time constraint More working capital is

required Higher technology

acquisition Higher variability of service

Virtually Variety in service Expanding consumer base Control and monitor variability

in services and acquiring quality certificates in service industry that would add further in the success for the nursing home

Government subsidies for certain lifesaving drugs to the Government run hospitals.

Market-Driven competition in the adjacent market

Minimum cost of operations to run the functioning smoothly everyday

HEALTHY FUTURE PEDIATRIC NURSING HOME

THANK YOU

HEALTHY FUTUREPEDIATRIC

NURSING HOME