Paxil Liquid Tape Dispenser

CHALLENGECreate an office reminder that emphasized Paxil’s campaign focusing on the various dosing levels available, as well as tie in with a new product initiative of “Stick with Paxil”. THE CAPITAL IDEACapital Ideas created a custom liquid filled tape dispenser with the Paxil pill floaters. The tape was a perfect relation to the “Stick with” focus.The core of the tape roll features the Paxil logo and the dosage levels are visible onthe custom floaters. This premium was ordered twice due to the high demandfrom the physicians and sales reps.