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Elizabeth Davies
Louis Ackerley
Katherine Hesselby
StephHolloway
Adam Burns
Pragmatic
Pro-Active Energy
Enthusiastic
Creative Flair
Experience
Fun
Political •Advertising Legislation .•Packaging Laws.
Economic•Recession= Luxury?•Budget.•Brand Loyality?
Social•Positioning the brand in the Easter celebration.•Growing concern for environment.•Recession busting with pleasurable chocolate.•Providing Easter activities
Technological •Using our website is educational•Encourages children to be interactive•Accessing social networking.
Analysis
Strengths•Market Leader•Strong recognisable brand•Recognised taste•Customer loyalty •Nestle CSR campaign is unique
Weaknesses•Competitive environment•Chocolate is unhealthy•Unethical- Baby water!!•Price•Green issues “Who cares?”•Egg looks smaller
Opportunities • Seasonal events•Global Recession•Social media is cheap•Innovative “green” campaign
Threats •Competitors•Global Recession•People becoming less religious •Obesity epidemic!!
Method: Questionnaire Conducted: Thursday 15th October
Successful “green” campaigns and their affect.
Communicating “green” messages.
Market test our ideas.
What were we hoping to find out?
8 points
6 points
6 points
4 points
2 points
Children up to age of 16
Mothers and Fathers
Extended family and friends
http://www.wix.com/create/my-account
•Using the software available to us at our university we used Featuresexec.com to draw up a provisional media list.
•Please refer to your booklets to view the media list.
•This is where we will target our press release and competition.
May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements Market test our ideas
Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools Approach major supermarkets
Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts
January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists
April- Launch advert Announce winner Bus road show in full swing Evaluation of results
Website
Local/National coverage
Social Networking
Tour Bus