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Success with Social Media
Social Media
It was ALWAYS Broken
It was ALWAYS Broken
They Need To Make Money
They move too Fast
Algorithms
Look at my Hands
A wine meme is like junk food, tastes good at the time but it’s full of empty calories.
Pollution, Pollution, Pollution
Stupid is Viral
Regulations are the design of the Dark Side
Content Creation/Distribution
ROI
THERE IS ALWAYS ROI
IN TALKING WITH
YOUR CUSTOMERS
The customer is the
Search is the fiber that connects the web . . . Doug Cook –
Ablegrape.com
Service is the new pillar of marketing
The Steak Heard Around the World
The Steak Heard Around the World
Joshie the Giraffe
Joshie the Giraffe
West Jet Christmas
West Jet Christmas
ROI
THERE IS ALWAYS ROI
IN TALKING WITH
YOUR CUSTOMERS
Social is like all other channels
Omni-channel
Wine consumers now self identify
Our customer interactions are myopic
Texture aka Context is Everywhere
=
Age of the Wine App
Vivino
Allows wineries to engage with consumers that drink their wine.
Largest footprint of wine drinkers using their app
Age of the Wine App
Delectable
Allows wineries to engage with consumers that drink their wine.
Giant concentration of somms, wine critics and oenophiles.
Keep their stats private.
Consumer Engagement
Negative & Positive
Use Digital Consumer Reviews
Contextual Service
Contextual Service
Contextual Service
Segmentation
Super Fans
Business Intelligence
Reward your customers
Talk to your customers . . . about them
Connect before you arrive
