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Professional portfolio, Enterprise Design, Design for Enterprise, Social Entrepreneurship
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Patricia A. Reiter
BFA AIA MBA Artist
Critical maker Critical thinker
Architect
Multi-dimensional Problem solver
Entrepreneur
Strategic Leader Implementer
Organizational Design ASU Foundation Challenges Campaign
Design for Enterprise SkySong Innovation Center.
Patricia A. Reiter
Lead
ers
hip
Te
am Q
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ific
atio
ns
Relevant Projects/Experience
Comprehensive strategic plan AND implementation
Marketing/Communication strategy and branding
Board, Donor or Client Relations
Optimize resources through technology
Realignment of Operations
Leadership team and valued collaborator
• Depth and breadth of business expertise
• Frames ideas to attract resources from donors, investors and clients
Patricia A. Reiter
Who is Patricia Reiter?
Mission drivenCommitted to social impact through business methods
Multi-dimensionalSpeaks philanthropy, marketing, finance, operations, social entrepreneurship, as well as industrial design, architecture and fine arts
Analytical Believes in the power of numbers and real data
PerceptiveWealth of experience managing mission-critical relationships
Prejudiced for actionStrategy is easy, implementation is hard.
Custom fit Geared for engagement as employee or consultant and able to travel broadly
Patricia A. Reiter
How to raise a billion dollars
Organizational DesignASU Foundation/Chief of Staff/
Strategy Team/Board Liaison
Patricia A. Reiter
Design BriefTransform the fundraising and entrepreneurial arm of the
second largest public university to:
1. Fully communicate the vision of the New American University (Excellence – Access – Impact)
2. Raise $1.3 Billion in 7 years
3. Link ASU and the community
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Set the DirectionWorking directly with the ASUF leadership team, the board and university leadership, we developed an inspiring direction beyond the traditional goals of fundraising. The following slides were taken from various presentations I gave to groups to cascade that message to all stakeholders.
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Mobilize leadershipWithin two years:
New President/CEONew CFO3 New Vice Presidents
19 out of 45 board members were new
Set in motion a plan to grow from 120-200 employees focusing on recruiting front-line fundraisers
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Articulate an investor-centric modelHow do you build credibility within the institution?
In a complex organization with dispersed decision making, the rights and wishes of the donor were often getting lost. We began to change behavior by changing the language (investor vs donor) and using this paradigm in our training and presentations. This eventually re-oriented the activities of many of the stakeholders, reduced turf battles and increased service outcomes both internally and directly with constituent base.
How to raise a billion dollars
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Focus on top-line growth What will drive results?
Analysis of peer performance, giving history and constituent capacity drove focus on high net-worth individuals.
All front-line fundraisers could map their activities directly to this strategy
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Collect, analyze and organize data What is the money for?
I was responsible for collecting information from 23 deans, multiple research institutes, 4 cross disciplinary special initiatives and sort them into 4 themes, 5 investment vehicles and reporting back out to all the stakeholders.
How to raise a billion dollars
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Simplify the message How does it all fit together?
This diagram reflected the relationship between the themes and the specific investment areas within the university.
Each item on the far right lead to another set of diagrams with even more detail.
How to raise a billion dollars
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Engage stakeholders in the ambition How do we create a brand to drive support for ASU?
Our board had several top-notch corporate brand experts, we hired Bruce Mau design and we worked with the creative assets within the university in the business school, the design school and the university communications team.
Our inclusive efforts were rewarded by broad adoption of the design standards and messages.
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Roll out the Brand ASUchallenges.com
• how do we educate in a rapidly changing world?
• how do we focus information and technology to produce meaningful change?
• how do we build strong, vibrant communities?• how do we create a sustainable way of life?• how do we promote economic opportunity and
security?• how do we lead healthier, more fulfilling lives?• how do we defend and extend human rights?• how do we understand the past and present for
the sake of the future?
How to raise a billion dollars
Organizational Design
Patricia A. Reiter
Acceleratinginnovation
Design for EnterpriseASU Scottsdale Innovation Center
Patricia A. ReiterAcceleratinginnovation
Design for Enterprise
Design BriefASU Scottsdale Innovation Center
1.Create a true mixed use community combining technology, research, education, art, and civic life.
2.Integrate entrepreneurial assets of the university, new business, and community interests in a collaborative environment.
3.Expressive design which denotes innovation, vitality, and functional responsiveness.
“Like nothing else on campus”--ASU President Michael Crow
I was responsible for ensuring the design for the entrepreneurial spaces occupied by ASU set the standard for the rest of the 43 acre development.
To communicate our aspirations, I developed a series of design precepts to guide our decision making and set expectations for the user groups.
Patricia A. ReiterAcceleratinginnovation
Design for Enterprise
Design is an extended negotiation with stakeholders who have varied interests.
The programming process for this project involved regular meetings with:Local politicians, zoning and permitting authorities, bankers, developers, brokers, architects, engineers, contractors, suppliers as well as the client group, ASU innovation enterprises, faculty, researchers and administrators.
Patricia A. ReiterAcceleratinginnovation
Design for Enterprise
Alternative work and meeting space centered around an internal café which encourages spontaneous meetings and conversations.
Patricia A. ReiterAcceleratinginnovation
Design for Enterprise
Limited resources were leveraged by creating a few key focal points, integrating design work of ASU students and selective use of color.
Patricia A. ReiterAcceleratinginnovation
Design for Enterprise
To equalize access to sunlight and views, there are no exterior offices.
Private offices are located on a center spine allowing daylight to penetrate to the center of the floor and encourages people to get up from their desk and circulate.
Open workspaces are designed to be attractive, semi-private, comfortable and personalized.
Patricia A. ReiterAcceleratinginnovation
Design for Enterprise
www.skysongcenter.com
The ASU Innovation Center is now occupied by a wide array of young global companies and venture capitalists as well as the entrepreneurial assets of the university.
It is often the starting point for tours highlighting innovation and technology in the region and is widely used as a community resource to convene business meetings, training and social events.
Patricia A. Reiter
Current FocusI am currently exploring the following issues:
Social EnterpriseCan a hybrid model of doing good while doing well accelerate social impact?
ScaleHow can non-profits, NGO’s etc reach the scale needed to address society’s most significant problems in poverty, health, sustainability and education?
Philanthropic MarketplaceHow can the best ideas attract the majority of resources and overcome the bias against overhead required for growth?
Patricia A. Reiter
Current FocusI am actively engaged in research and networking in this emerging sector of the economy and intend to apply that knowledge to advance educational, cultural and sustainable causes through consulting and writing.
Attendance & involvement:
www.socialcapitalmarkets.net
www.casefive.org/media/index.htm
www.se-alliance.org/chicago.cfm
Patricia A. ReiterMBA, AIA, BFA
[email protected] 402 0857
References and complete portfolio available upon request