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INSURTECH AND LOOMING THREAT OF DISRUPTIVE INNOVATION IN INSURANCE
Strategy and Innovation World Forum, London2nd February 2017
CONFIDENTIALITY LEVEL
Parul Kaul-GreenHead of M&A and Innovation, AXA UK
What this talk is about
what• Disruptive Innovation and its characteristics
why
• Why Insurance is Disrupted• Why Insurtech is Disruptee
how• AXA semi open eco-system approach to disruption
Disruptive Innovation
A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
*Clayton Christensen, The Innovator’s Dilemma
q SMALLER TARGET MARKETq lower tiers of customer segments
q LOWER GROSS MARGINS q unattractive to incumbents
q SIMPLER PRODUCTS AND SERVICESq basic featuresq fewer/no bells and whistles
q opportunity for performance improvement
Characteristics of disruptive businesses
4 |
Focus on initial stages
Disruptor Disruptee
Mobile phones Fixed line technology
Personal computersMainframe and mini computers
Online and Mobile banking Traditional Branch banking
Peer to Peer LendingRetail and commercial bank Lending
Why Insurance
5 |
• Global industry of $ 4 trillion premium per year• complex- sophisticated and opaque risk pricing, • capital intensive –relatively long payback period,• highly regulated- increasing regulatory burden
Significant opportunities for growth, globally
Shortfall in non-life insurance premiums* exceeds US$150 billions
Mortality protection gap in the Asia Pacific region US$58 trillion*
* Non Life Insurance estimates from Lloyds of London study of 42 sample countries*Life Insurance estimate from Swiss Re regional study
INTERNET OF THINGS
ARTIFICIAL INTELLIGENCE DISINTERMEDIATION
generate large amounts of data that result in more accurate risk assessment of each individual policyholderreduce information asymmetry and drive major changes in insurers’ risk-pricing models
Translating data in to analytics through Inference, pattern recognition and logical AIApplications include Virtual Assistants and Bots in User Acquisition and Claims Journey, Pattern recognition in fraud detection and claims assessment
Peer to Peer and Blockchain displace the trusted third party element required risk pooling central to Insurance
Disruptive forces supporting Insurtech
6 |
Rise and rise of Insurtech
7 |
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2011 2012 2013 2014 2015 2016
Amount $ bn Deals
Insurtech Amount Focus
$14M Home insurance
$20M Lifecycle software
$34M Home & renters
$14M AI Software forunderwriting
Insurtech Annual Financing trend Recent Insurtech deals
More than 1,500 Insurtech start-ups Using advances in technology and data analytics to transform the entire insurance value chain,
q from customer acquisition and product development q to underwriting andq claims management.
Source CB Insights Insurance Tech Insights, Jan 2017
AXA uses both external and internal innovation
ü Advancement of core business - BPR, Product development
ü Transformation through:§ BAU Functions§ Start-in-Crowd
sourcing Internal innovation
Internal innovation
ü Business model innovation, scouting, culture, pilot
External innovation
ü €100m InsurTech incubator
ü Strategic partnership business development
ü €235 M venture capital fund
AXANEXT
AXA Strategic Ventures
Kamet
AXA Partners
Thank You