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Women dominate the public relations industry in sheer numbers, but not in pay. What are strategies that can be undertaken by university educators to promote PR gender pay equity. Some may include mentoring students to pursue managerial positions and to concentrate on talent supply and demand trends.
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Overcoming the Gender Pay Gap in Public Relations
Kevin M. Brett
January 2014
The Glass Ceiling is Shattered
Women Dominate PR in Numbers; But Trail in Average Annual Salary
• Men, $84,368• Women, $76,063• Delta: $8,305
• Difference multiplied by 40 years:• $332,000 Differential = Serious Money• House Down-Payment? Kid’s College?
Source: Why Women Make Less Than Men; The Cost of
Gender Discrimination in U.S. Public Relations; Dozier, Sha &
Shen, PR Journal, 2013
Attributed Reasons for PR Gender Pay Inequity
• Differences in Experience/Gap Closing• Career “Interruptions”• Technician vs. Management Decisions• Emphasis on Community Relations/Non-
Profit as opposed to Corporate/Financial Communications
Source: Why Women Make Less Than Men; The Cost of
Gender Discrimination in U.S. Public Relations; Dozier, Sha &
Shen, PR Journal, 2013
Preferences and Choices I
5-FigureTechnician• SAE: $55,364• SAS: $88,676
6-Figure Managerial• VP: $118,586• SVP: $174,695
Preferences and Choices II
• Non-Profit Communications: $62,275
• Corporate Public Relations: $88,823
Preferences and Choices III• Community Relations: $63,437
• Financial Communications: $117,233
Strategies to Promote PR Gender Pay Equity
• Group Leadership• Managerial, Not Technician• Financial Acumen
– Qualitative – Buy Side, Sell Side – Quantitative – Balance Sheets
• Pursue High Salary Segments• Positive, Targeted Mentoring
No Magic Wand to Eliminate Pay Inequity
• Progress Being Made
• Mentoring Crucial
• Need to Adopt New Approaches
• Concentrate on Talent Supply and Demand
• Numbers in Favor of Women PR Pros
http://almostdailybrett.wordpress.com/2013/10/01/addressing-the-gender-pay-gap-in-public-relations
