Outward Facing Software Projects

IBM Design Studio Team

Presentation Agenda

● What is transparency?● Who is affected by transparency?● Why make software transparent?● How do we become transparent?● Good examples● Bad examples

What is Transparency?

● Visibility of all project activities● Openness, communication, and

accountability● All decisions are made public● Client focused

Who is affected by Transparency?

● Customer● Management● Support Infrastructure● Engineers/Developers/Designers● Other stakeholders

Why make software development transparent?

● Increased client satisfaction● Leads to more ethical behavior● Feedback early on● Ensures a completeness/wholeness● Helps executives● Solution-oriented

How do we become transparent?

● Establish transparency early on● Issue tracking● Blogs● Wikis● Betas

Good Examples

● MS Windows 7● IBM ProjectZero● Mozilla Firefox

Bad Examples

● MS Windows Vista● OQO● Apple iPhone vs Google Android●

What we learned

● Feedback early on is good● Betas are good●

What we learned

● Feedback early on is good● Betas are good●