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My presentation to the Outdoor Industry Association's leadership on Cause Branding.
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What do you stand for?
What do you stand for?
“Lee National Denim Day is our favorite day of the
year because it says more about the Lee
brand than anything else we do.”
LegacyLegacy
ChoiceChoice
9191
7575
55
5252
1.51.5
7272
8585
8080
What’s the outdoor industry’s uniquebrand challenge,and can cause help?
Change is possible
Change is possible
707060603737
650650600600
2020
LeadershipLeadership
StrategyStrategy
Consumer Insight
Consumer Insight
Employee EngagementEmployee
Engagement
PartnershipsPartnerships
Authenticity& Transparency
Authenticity& Transparency
IntegratedMarketing
Support
IntegratedMarketing
Support
ROIROI
Thank You!Thank You!
Questions?Jeff RisleyQuestions?Jeff RisleyPhone: 816-423-6027E-mail: [email protected]: http://risleyranch.blogs.com
Phone: 816-423-6027E-mail: [email protected]: http://risleyranch.blogs.com
