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These Attack! case studies demonstrate how using publicity stunts can help you transform any environment into an entertaining non-traditional advertisement that will stop the public in its place!
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Mobile MediaFlyer DistributionCostumed CharactersBrand AmbassadorsBi-lingual Staff
Publicity Stunts“When Done Right, It’s a Remarkable Feature”
Presented by Attack! Event Staffing, Field Support & Guerrilla Serviceswww.attackmarketing.net
CoSometimes an over-sized, furry character is just what
the doctor orderedstumed Characters
When Done Right, It’s a Remarkable
Feature
Attack! creates and stages stunts that speak to your brand’s vision while attracting the right
media attention. From the drawing board to post-event
reporting, Attack! has the experience to ensure valuable stunt execution for your brand.
How Publicity Stunts Work?
The Westin Hotel: Zen Garden
Promote the rejuvenating and renewing experiences of a Westin Hotel stay.
Challenge
Winning Strategy
• Media Attention• Staffing• Event Logistics• Flyering
Highlights
Results
• Appx.12,900 people walk through Union Square each weekend• Over 3,000 fliers distributed • Overall campaign included more than 2,754 media placements
A local Zen artist designed a 70 ft x 70 ft garden in Union Square.
City-goers watched the artist work while friendly staff answered questions and distributed brochures on the Zen Master, the Zen Garden and The Westin’s revamped décor.
VISA: Bastille Day
Drive traffic to www.fanwithaplan.com and the 2007 Rugby World
Championships in France.
Challenge
Winning Strategy
“Attack! handled everything from permits to fabrication, from staffing the event and costuming the team to facilitating branded Segways. Attack! delivered creativity, tremendous resourcefulness and great communication." Jane Thompson, Bite Communications
Testimonial
Results• 500 entries to win signed, branded rugby balls• Website featured in the Wall Street Journal• 10,000 fan-with-a-plan flyers distributed• 70% Increase in www.fanwithaplan.com web traffic
A grass rugby field, players performing rugby moves, costumed brand ambassadors, and branded Segways created an authentic rugby match feel in Downtown San Francisco.
An emcee/ ‘coach’ character interviewed the public and officiated prize contests throughout the day.
Virgin Atlantic: Premium Coffee Experience
Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class.
Challenge
Winning Strategy
• Street Teams• Jet-Pack Coffee Packs• Publicity Stunts• Guerrilla Marketing Projections• Flyering
Highlights
Results• Increased awareness of the Virgin Atlantic Premium Economy brand• Distributed 3,000 mint tins to target market• Distributed 4,500 branded cups of coffee to target market
Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations.
Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life.
Dockers: Four Wearing Occasions
Dockers needed a way to draw attention to their newest marketing campaign, “Dockers Four Wearing Occasions.”
Challenge
Winning Strategy
• Pop up Performance• Project Management • Flyering• Contest• Street Teams/ Promotional models
Highlights
Results
• News media coverage• 5000 flyers distributed• 10,000 brand impressions
Attack! executed a pop up performance in Downtown San Francisco.
The famous “Quick-Change” artist sperformed and officiated a Dockers outfit contest. Winners received a free set of Dockers pants.
The program was supported by heavy street-team flyering.
Safeway: Eating Right
Drive awareness of “healthy diet alternatives” and create a positive buzz around Safeway's “Eating Right” line of products.
Challenge
Winning Strategy
• Costumed characters• Consumer data collection• Photographers/ green screen experts• Brand ambassadors• Sampling/Personalized premiums
Highlights
Results
To view a video of the event, please visit:http://www.attackmarketing.net/attack-eatingright.php
Attack! promotional models attended the 2008 San Jose Rock ‘n’ Roll Half-Marathon.
Brand ambassadors provided personalized photo keepsakes in exchange for email addresses and other consumer data.
Costumed characters cheered and educated runners on the benefits of an “Eating Right” diet on race day.
Radio Shack: Netogether
To secure world-class emcees capable of driving participation in RadioShack’s Summer Netogether brand event.
Challenge
Winning Strategy
Results
• Over 20,000 event visitors• Professional event emcees• Special performance by The Roots• Multiple celebrity appearances• 17ft laptops connecting the two cities
Attack! conducted a nationwide search for professional emcees to host a 3-day live simulcast event in New York’s Time Square and San Francisco’s Justin Herman Plaza.
The event connected the cities with 2 massive, 17-foot laptop computers equipped with webcams to allow live video and audio exchanges.
Emcees hosted the Netogether featuring live music, celebrity appearances and unique contests to demonstrate how technology can keep people connected - even 3,000 miles apart.
Horizon Media: Mock Protest
Stand out in a pool of competitors up for review with Zappos.com, Inc.
Challenge
Winning Strategy
• Mock protest• Publicity stunt• Client satisfaction with team’s execution• Friendly and enthusiastic street team
Highlights
Attack! staged a mock protest in front of the Zappos.com headquarters in Las Vegas, Nevada.
Promotional staff wore bright yellow shirts and held “Yes23.net” signs. A website was set up to pitch Horizon Media’s list of reasons for being Zappos’ top pick.
The “Yes on 23” messaging reinforced the company’s #23 spot on the list of potential agencies up for review.
MORE Magazine: Hold It!!!
Celebrate and generate interest in More Magazine’s October 2008 issue, featuring cover-lady Michelle Obama.
Challenge
Winning Strategy
“People on the street stopped, stared and engaged. The video
lives on via You Tube -- thousands of views and counting. I'm so
happy we were referred to Attack!" Mariela Azcuy, Director of PR, Meredith Corp
Testimonial
Results
To view a video of the event, please visit:http://www.attackmarketing.net/experience.php
Participants held More Magazines and froze in various “street commuter” positions for five minutes.
Photographers and videographers were on-hand to capture the stunt.
Thousands of YouTube views.
Jeffrey LeeOffice: 323-454-4472 ext: 231
Email: [email protected]
Thank You!Contact us for more information on Publicity Stunts
