Other Competitive Strategies

By:-Aniruddh Tiwari

MS Ramaiah Institute of Management, Bangalore

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Then What About the Firms at the 2nd, 3rd…place ?

Pepsi – Second place after Coke Bhaskar Salt – Second Place after

Tata Salt Samsung Mobiles- Second Place after

NokiaToyota over took General Motors in and became

the largest car maker of the world

Aspirations…Objectives…Opponents

Market Challengers have high aspirations and low attitude (or is it arrogance……….?)

The challenger should decide whom it wants to take on……▪ Market Leader – High Risk, High Yields▪ Firms of Similar Size – Medium Risk, Moderate

Yields▪ Small Firms – Low Risk, High Yields in Long

run

ATTACK STRATEGIES!!!.....Its War Time

Frontal Attack – Dell India Flank Attack

▪ Geographic – Pepsi in India▪ Segmental – CloseUP in Gel Based Toothpaste

Encirclement Attack – Sony PSP Bypass Attack – Google on Yahoo Guerilla Warfare – Rin On Tide

Market Follower Strategies

INVENT LESS

COPY/IMPROVE MORE

EARN MORE

And Be Happy

Thank YouFor Support &

Patience