ORGANIZATIONAL PLANS FOR WRITING A BUSINESS MESSAGES

BY:- JUNAID ASHRAF

ROAD MAP

Organizational plan Importance Three steps of process to Communicate

Message Planning ( direct or indirect approach) Writing Completing

Negative massages direct approach Indirect approach

Abstract 2

ORGANIZATIONAL PLAN

To do list in order to achieve organizational goals.

List Plan of workProcedures Rules

IMPORTANCE OF BUSINESS COMMUNICATION AND INFORMATION

Effects Help to run organization Helps to achieve organization goal

Types of Communication Internal External

THREE STEPS OF PROCESS TO COMMUNICATE MASSAGE

o planning

o Writing

o Completing

PLANNING THE MESSAGE Analyze the situation Gather the information

Own judgment Content of your message Your audience

Knowledge Culture

Selecting the medium Traditional Electronic

Organize the message Direct Indirect

WRITING & COMPLETING THE MESSAGE

Writing the message Use positive language Respect cultural differences

Completing the Message Evaluate the content Revise for clarify and conciseness Evaluate design and delivery Proofread the message

DIRECT VS INDIRECT APPROACH

Direct Approach (Deductive argument) Generally used for Good news Reaction of audience is pleased or neutral Use of deductive approach

Indirect Approach (Inductive argument) Generally used for bad or Persuasive news Reaction of audience is displeased Use of inductive approach

ABSTRACT 2

“This will acknowledge your recent letter offering your all-plastic clothes hanger on a

commission basis.I am quite sure that you did not run your advertisement in the Sunday newspaper supplement on a commission basis. By

the same token we will not accept business on a percentage or per inquiry

basis.For your information, I am attaching out rate

card”