11

Optionz Basics 6.2.13

Embed Size (px)

DESCRIPTION

Custom branded for your organization, Optionz Reward Certificates are today's most effective incentive reward, providing each program qualifier with the ability to select a gift card from the restaurant or retailer they most prefer. This great gift is perfect for any customer!

Citation preview

Page 1: Optionz Basics 6.2.13
Page 2: Optionz Basics 6.2.13

The Optionz Advantage

Increase acquisition, retention and marketing effectiveness with Optionz. Gift Cards from America's leading restaurants and retailers

Proven to motivate consumers to take action.

Optionz promotions:Capture attention

Engage emotionally

Motivate action

Optionz is ideal for:Customer Acquisition

Customer Up-sell/Cross-sell

Customer Retention

Customer Appreciation

Page 3: Optionz Basics 6.2.13

Promotional Partners

Page 4: Optionz Basics 6.2.13

Program Features & Benefits

Great discounts off the face value Turn-key Fulfilment and data management included Customer service support included Low minimum orders

Page 5: Optionz Basics 6.2.13

Reward Certificates - More Optionz!

Mail-In RedemptionClick to enlarge

Online RedemptionClick to enlarge

Redemption options . . . You choose!

NOW Reward Certificates can be redeemed by mail or online.

Page 6: Optionz Basics 6.2.13

Step One: Customer receives your marketing offer.

Step Two: After taking an action, customer receives

a reward certificate

Step Three: Customer picks desired gift card and mails in

redemption card.

Step Four: Customer receives selected gift card!

1. Classic Redemption Certificate - How it works

Page 7: Optionz Basics 6.2.13

Step One: Customer receives your marketing offer.

Step Two: After taking an action, customer receives a

reward certificate with PIN code

Step Three: Customer enters PIN code online and selects

desired gift card.

Step Four: Customer receives selected gift card!

2. Certs. w/ Online Redemption - How it works

Page 8: Optionz Basics 6.2.13

Banking• New Checking Account, Home

Equity Loan or Credit Card• Enroll in online banking• Refer-a-friend

 

Credit Cards• Activate a Debit / Credit Card• Spend more• Use a dormant Credit Card

Insurance• Renew a Policy• Purchase additional coverage• Enroll in Auto Pay / EZ Pay

Telecom / Cable• Become a new customer• Purchase additional services• Enroll in Auto Pay / EZ Pay• Refer-a-friend

 

Automotive• Test drive a new car• Purchase new tires• Vehicle maintenance

 

E-tailers• Increase average transaction size• Purchase additional services• Make a first time purchase

Retail• Gift with purchase• Increase average transaction

amount• First time buyer • Thank you gift• Make a catalog purchase

 

Gift Card Applications by Industry

Page 9: Optionz Basics 6.2.13

• “Make no mistake. Gift cards are and will continue to be an extremely popular – if not the number one - choice in incentive, reward, loyalty and recognition programs,”

– Andrew Dodge, President, Incentive Gift Card Council

• The primary driver for the growth of gift cards is that a gift card allows a recipient to choose the gift they really want.

• 80% of US consumers said they would rather receive a gift card to their favorite retailer/restaurant than any other kind of gift. – According to Stored Valued Systems

• Gift cards are 58% more effective at motivating customer and employees than other tactics and tangible rewards.

• Gift card sales in both the corporate and consumer sectors are expected to rise . . . as much as $600 billion in 2010. – Incentive Gift Card Council (IGCC), a strategic group within the Incentive Marketing Association (IMA).

• More than three quarters of companies view incentives as an investment tool rather than a cost. – The Incentive Federation

Gift Card Facts

Page 10: Optionz Basics 6.2.13

Program Set Up FeeProgram Set Up Fee

Gift Card CostGift Card Cost

Denominations AvailableDenominations Available

Transaction FeesTransaction Fees

Gift Cards ExpireGift Cards Expire

Marketing Licensing RightsMarketing Licensing Rights

Promotions Customer ServicePromotions Customer Service

100+ Brands for your use100+ Brands for your use

Yes NoNo

110% of Value Discounts of 5% - 20%

$25 and higher $5 and higher$5 and higher

Yes NoNo

Yes NoNo

No YesYes

No YesYes

No YesYes

vsvsSingle RetailerSingle Retailer

Gift CardGift Card

Optionz program beats the competition

Page 11: Optionz Basics 6.2.13

REWARD YOURYOUR CUSTOMERS WITH

Offered by KTO Group, LLC

[email protected]