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Optimized Social Networking

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Page 1: Optimized Social Networking

Experience

Lifestyle

Interest

share

share

share

Page 2: Optimized Social Networking

What is a Social Networking Web Site ?

Page 3: Optimized Social Networking

Increase in ad spending

Page 4: Optimized Social Networking

Key finding

Research states that 80% of consumers trust advise from

friends online.One in three internet users

visits web sites containing user-generated content to help make purchase decisions.

Page 5: Optimized Social Networking

Opportunity

Survey & Get feedbackPromote products and service

Facilitate internal knowledge sharingIncrease brand awareness

Advertiser

Marketer SME

Business owner

Page 6: Optimized Social Networking

HOW

individual

Advertiser

Ads space : banner

Product review

Sponsor Widget

Commentator

ExpertInfluencer Entertainer Trend setter

Idea

Experience Interest

Fashion Recipe Restaurant Photo Movie Music Destination