Opportunity Execution Project

Ira Solovyova, Dmitra Kyianytsia

Stanford 2012, Technology EntrepreneurshipIntelliart team

There are billions of stars in a Galaxy!

In our Life Galaxy there is the same situation - huge number of information that must be managed!

Studing

Working

nor working nor studying

We are supposed to keep all that stuff in mind being connected

but many of this is lost in endless flow and is out of our control!It is a fundamental problem!

Enjoy your life

Don’t bother, Grafiy can bind any data you are interested and involved in

• A place to collect, organize and classify your Contacts, Notes, Images, Posts and all your information!  Grafiy updates information for you automatically!

•  Grafiy can integrate all your favorite programs and tools in real time.

• KEY values: Structured data, personalized search, synchronization across various devices

• Platform for: personal information management, project management, social network integration

Grafiy is a new way of customizing your life!

Interface is a GraphCreate your account and have everything easily manageable. Link the nodes of information to where you are going to find them next time. No more tree structure limitations.

Customize your Galaxy with Grafiy

Customize your life with our teamSame vision. Same passion

Dmitra Kyianytsialinkedin.com/in/dmitra

Iryna Solovyovalinkedin.com/in/irynasolovyova

As we develop highly innovative product we start with technically focused team!At early stage we are looking for the NodeJS senior developer/architect with huge experience in security, performance, scalability and of course UI designer

Business part

Marketing and SalesOur target customers are such people in employment and

students who has a problem with managing lots of information!

We have also other TA – B2B segments, but we started with mass market.

Finally our customers are all Internet users with many information to manage and services in use!

Our prototype is in development stage and will be available at Grafiy.com

As we go on, our best guess goes through 5 ways of attracting customers:1.Create cool product demo (prototype with a Survey structure) and share it!2.Publish some infographics about our features in social networks and specialized blogs 3.Test prototype at web with a landing page.4. ADWORDS and SEO: as we are creating a kind of new market we are to popularize it.5. Direct – mailing to readers of blogs and sites dedicated to information visualization

Marketing and SalesGet Bonus for:

• Popularize your public information

• Publish a tweet, social network post, blog post, infographics

• Email recommendation

• Open source contribution

Spend Bonus for:

• Buy subscription

• Present bonus to a friend

Partnerships 

Analytics services

Services for information visualization

Speech Recognition service for communication with service via mobile

Banks for payment operations

And Hardware manufacturer – for future preinstallation!

Channels • Communities

• Social network

• Direct Mail

• News portal

• Magazine, blog review

• Search Engine Marketing/ SEO

• There are many blogs and resources about graph visualizations => Post there about Graph as an editor now!

• Post on infographic resources with attractive screenshots from Grafiy which reveals the power of graph editor being representative

• Use initial customers as a reference for others

Costs• Servers network

• Personnel: Software development is most expensive

• Marketing

• We should define the cost of customer acquisition

• Patenting

• company registration, trademark, know-how features

• Operational costs (office rent)

Revenue Model Subscribe for the product – on the early stage

1. Professional (Business )version

2. Advanced version

3. Basic version

1. Unlimited management power for your information

2. Main functionality with private nodes

3. Full featured but private nodes are limited to 10,000 items

Additional possible revenue:

• Context ads on public items

• Voice access with dump mobile phone - through mobile operators

• special data providers to integrate with

• Customer support

RiskMarket risk: Graph interface may be hard to

introduce due to its revolutionary novelty. We

plan to minimize this risk with tight

communication with our customers and clear

understanding of their needs.

Competitive Risks: we plan to cope with this risk by develop our service fast and promote it actively.

Technology and operational (team) risks

can be decreased with broad covering of execution activities

Financial Risks: the one of our main goal on the first stage will be to find reliable investors with the same passion. We also hope that our service will gain audience attraction fast and starts to generate revenue quickly.

We identify 4 main risks for our project:

FundingOur project is concentrated on new, growing market!

Before it becomes profitable we need to get fund to cover our costs on software development and initial promotion. For the first year to start we need $300 000We plan to look for angel investments to gather this sum.

Also we expect to take over business angels knowledge and expertise to develop our project – in other words we plan to engage “smart money”.

Our team will take active participation in different kind of events, where we will meet venture investors and business angels.

We also plan to make campaign and look for funds on such web-platforms like TheStartupAngels, VentureGiant, LinkedIn etc.

FINAL