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Analysis Opinion System 25, 26, 27 Maggio 2012

OpinionAnalysis-3ClassificatoSWCatania

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Page 1: OpinionAnalysis-3ClassificatoSWCatania

Analysis Opinion System

25, 26, 27 Maggio 2012

Page 2: OpinionAnalysis-3ClassificatoSWCatania

Problem

Page 3: OpinionAnalysis-3ClassificatoSWCatania

Solution

DB From Analytics to Insite

Page 4: OpinionAnalysis-3ClassificatoSWCatania

Our Plaform

1)   Search Engine 2)   API

Page 5: OpinionAnalysis-3ClassificatoSWCatania

Our Platform

Page 6: OpinionAnalysis-3ClassificatoSWCatania

API

Page 7: OpinionAnalysis-3ClassificatoSWCatania

Products

Services

People

Customers

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Market

Market Size As of early 2012, the Big Data market stands at just over $5 billion

CAGR CAGR of 58% between now and 2017

Online Reputation Management (B2B, B2C)

Page 9: OpinionAnalysis-3ClassificatoSWCatania

Competitors Competitors

Algorithms ready and patented in US

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SWOT Analysis

Imitation Scalability

Fake, clean reputation

User friendly Servizi ad hoc

Multi-Comparison Precisions in results (*)

Algoritms patented in US Multilingual feature

Market wideness

Brand

(*) Key activities: skills team, scientific publications in US

Page 11: OpinionAnalysis-3ClassificatoSWCatania

Promotions

Channels Promotions Social network App smartphone Tablet Post marketing Not conventional Adv (guerrilla) Viral video (story telling)

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Revenue

Adv Marketing results Brand reputation Statistics App Premium account Sell to companies Marketing research Comparisons about sectorial trend consumptions

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Team

The idea popped up from a long experience in US which brought the development of Opinion Analys Algorithms which have been patented in the US

Team 3 Developers (1 Pj, 2 Ps) 1 Business Expert 1 Brand Designer 1 Web Designer

180K for three years Costs