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Gabriella Zilberberg
Target Audience
Women 13+ with purchasing power Salons Big-name retailers
Expected Goals Increase brand Awareness Increase wholesaler sales Increase consumer sales Become a staple item in
salons Increase online presence
Measuring Key Performance Indicators
Sales revenue Outbound marketing
activities Customer value Return on Investment Traffic as a result of organic
searches
Online Marketing Social Media Marketing
YouTube Channel Twitter Instagram Beauty bloggers
Online Presence Posting relevant content Optimizing each post SEO and SEM
Mobile Marketing O.P.I Nail app
Augmented Reality Search for specific color Available anywhere,
anytime Push notifications
E-mail Marketing Nail Newsletter
Opt-in sign ups Weekly
newsletter Nail Newsletter
Budget
Total Budget: $690,288 Digital Agency Mobile App Social Media SEM
The BIG Idea
Online Beauty Community
Summary
B2B vs. B2C Content, content, content.