26
INVOLVEMENT WITH SOCIAL MEDIA JACOB BØTTER

OpenDialogue, LeaderLab seminar november 2010

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Page 1: OpenDialogue, LeaderLab seminar november 2010

INVOLVEMENT WITH

SOCIAL MEDIA

JACOB BØTTER

Page 2: OpenDialogue, LeaderLab seminar november 2010

Blogger since 2003heutedenkenmorgenfertig.com

External Lecturer since 2008Social IT

Partner since 2005Thought Leadership

IT-Universitetet Heute denken,morgen fertig.

JACOB BØTTER

Page 3: OpenDialogue, LeaderLab seminar november 2010
Page 4: OpenDialogue, LeaderLab seminar november 2010

Who will help me?

Who will I discuss new ideas with?

Who will I drink a beer with after work?

Page 5: OpenDialogue, LeaderLab seminar november 2010

Sign Up ›Sign Up ›

1,321

Get short, timely messages from Jacob Bøtter.Twitter is a rich source of instantly updated information. It's easy to stay updated on an

incredibly wide variety of topics. Join today and follow @boetter.

Get updates via SMS by texting follow boetter to your local code.

boetterName Jacob BøtterLocation Copenhagen,DenmarkWeb http://www.heuted...Bio Founder, partner @Wemind. Insights onStrategy and Implementationof Social Capital and SocialMedia.

Tweets

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Following

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Codes for other countries

paula_freeman Women produce 1/2 of the world's foodyet own less than 1% of the world's property #genderequalityhttp://bit.ly/bYkGfJ RT @Oxfamabout 16 hours ago via HootSuiteRetweeted by boetter and 3 others

umairh Just as violence never solved the problem ofviolence, so work won't solve the problem of work. Want towork better? Play + live smarter.about 18 hours ago via webRetweeted by boetter and 34 others

wemind We're hiring web developers (PHP/Drupal).http://bit.ly/alD7vI (link in Danish, please RT)8:25 AM Sep 1st via EchofonRetweeted by boetter and 4 others

What I wouldn't give for a service like UberCab inCopenhagen.. http://www.ubercab.com/2:43 AM Sep 1st via TweetDeck

@fascinated Isn't it already there? I have it in my Google

196following

4,082followers

70listed

Page 6: OpenDialogue, LeaderLab seminar november 2010

SOCIAL CAPITAL COLLECTIVE INTELLIGENCE

LEGITIMACY

GOODWILL

WEB2.0?!

Page 7: OpenDialogue, LeaderLab seminar november 2010

Capital

Financial(money and

transactions)

Physical(buildings,

cars, machines)

Intellectual(knowhow)

Social(knowwho)

Page 8: OpenDialogue, LeaderLab seminar november 2010

Social Capital

Customers/Users

(loyalty)

General Public(legitimacy)

Employees(efficiency)

Suppliers(collaboration)

Inte

rnal

Exte

rnal

Page 9: OpenDialogue, LeaderLab seminar november 2010
Page 10: OpenDialogue, LeaderLab seminar november 2010

THE GENIUS OF THE FEW

Page 11: OpenDialogue, LeaderLab seminar november 2010

Billede af shuttermariehttp://www.flickr.com/photos/60199581@N00/276638297/

CROWDSOURCING

Page 12: OpenDialogue, LeaderLab seminar november 2010

“The world is becoming too fast, too complex and too networked for any company to have all the answers inside.”– Yochai Benkler, “The Wealth of Networks”

Page 13: OpenDialogue, LeaderLab seminar november 2010

“Steve Ballmer on Entrepreneurship” by jurvetson

http://www.flickr.com/photos/jurvetson/3511406259/

Page 14: OpenDialogue, LeaderLab seminar november 2010

“Google Lego 50th Anniversary Inspiration” by manfrys

http://www.flickr.com/photos/manfrys/2226178289/

Page 15: OpenDialogue, LeaderLab seminar november 2010

I do 30 Like

By joining I DO 30:

You want to wash your clothesprimarily at 30 °C .

Wall Info I do 30 Photos Discussions Boxes

Mads Nol Panik Well i do 40, beat it!June 11 at 2:08pm · Comment · Like · Flag

Magdalena Weronika Jobko and Klara Køster Hansen like this.

I do 30 : Have you noticed how the climate seems to be a less populartopic now than it was last year!(?)June 10 at 6:54am · Comment · Like

Jonathan Twiggar, Helen Cronin and Мария Данчова like this.

View all 4 comments

Pritish Paul That's simple. We, as a collective set ofpeople, like to talk about topics that are less disturbingand more comforting. The lack of a collective effort fromthe Governments of many nations makes it absolute thatwe will face a climate change that will have adetrimental effect on our society and maybe even on thesurvival of our species and ...See MoreJune 10 at 8:59pm

I do 30 Raises the question: Do we in fact inherit our "washing tendencies"from our family (mother)- and if these washing tips are old-fashioned,what can we do to change such perceptions! Any suggestions?June 1 at 7:06am · Comment · Like

Marco Pfeifer, Ingrid Krøyer and Christa Langberg Jensen likethis.

Helle Funck Petterson Ask the Mother not to wash!Do it yourself from a young age.June 1 at 7:51am

Filters

Sign Up I do 30 is on FacebookSign up for Facebook to connect with I do 30.

Keep me logged in Forgot your password?

[email protected] Password Login

Page 16: OpenDialogue, LeaderLab seminar november 2010
Page 17: OpenDialogue, LeaderLab seminar november 2010

Web Images Videos Maps News Shopping Gmail more !

Advanced search

[email protected] | Settings ! | Sign out

About 31,100 results (0.18 seconds)

Google

Sponsored linksNyt køkken?www.klogem2.dk/koekken Gør dit nye køkken til en god investering. Læs her hvordan!

IKEA - Dit Nye Køkkenwww.ikea.dk/kitchen Køb nyt køkken & hvidevarer og få et værdikort på op til 5.000 krHvidevarer - Køkkensystemer - FAKTUM system - Spar på energien

Granit og kompositgranitwww.bordpladen.dk Priser fra 1.100,00 pr. lbm. Gælder ved 60 cm. bredde.

Køkken - Vordingborg PLUS Alt inklusiv kun hos VordingborgKøkkenet - [ Translate this page ]Vordingborg PLUS giver dig det hele Alt inklusive Elegant Sprint Vanilla elementkøkken. 40mm luksus bordplade, dæmpede skuffer med fuldt udtræk, ...vordingborgplus.dk/ - Cached - Similar

BRUG ALDRIG Vordingborg Køkken !!! - [ Translate this page ]Vi har 3 stikkontakter indenfor 1 meter, fordi Vordingborg Køkkener ikke gider høre påkunden om, HVAD det er kunden vil have. ...Truet - Læs her hvad du skal huske, når du - 19direktewww.vok.dk/ - Cached - Similar

BRUG ALDRIG Vordingborg Køkkenet !!! - [ Translate this page ]Den 6 nov 2000 lægger den administrerende direktør for Vordingborg Køkkener ...www.vok.dk/trussel.html - Cached - Similar

Show more results from vok.dk

Local business results for køkkener near Vordingborg, DenmarkNl - Trade & Design v/Anne Larsen - www.enell.dkKnudsskovvej 27, Vordingborg - 5538 2023Directions and more » Ot Skabe A/S - www.otskabe.dkBroværket 1, Vordingborg - 5537 7058Directions and more » Trommer Holding ApS - maps.google.comBroværket 1, Vordingborg - 5537 7058Directions and more »

More results near Vordingborg, Denmark »

Sponsored links

Hvidevare ForhandlerKøb danmarks billigste hvidevarerMontering og gratis levering i DKwww.lavprishvidevarer.dk

KøkkenDK´s bedste priser på Siemenshvidevarer. Levering i hele DKwww.lavpriskoekken.dk

Billige køkkenskabeKøkkenelementer - bedste prisGratis projektering og levering!www.godtkoekken.dk

Køkken er billigstNår du køber online. Kom selv og seFabrikssalg, Importørsalg, Netsalgwww.netboligmessen.dk

Køkkener VordingborgFind den billigste prispå online butikker!www.findpriser.dk

KøkkenLeder du efter de bedste priserpå Køkken? Find priser her!www.pricerunner.dk/Koekken

Find KøkkenerFind nærmeste Køkkener her.Få overblikket på De Gule Sider!www.degulesider.dk

See your ad here »

Everything

Maps

More

Show search tools

vordingborg køkkener Search

Page 18: OpenDialogue, LeaderLab seminar november 2010

Paid Owned Earned

Rich mediaads

Online displayads

Videoads

Mobileads

In-gameads

Email

Search

SMS

Social networkads

TVRadio

Cinema Outdoor

In-storemedia

Direct Mail

WebsitesMicrosites

Podcasts

Video

Mobile Apps

Advergames

Branded Utilities

Events

PR

Sponsorship

Brochures

Blogs

User GeneratedContent

Buzzmarketing

Social networkpages

BrandedCommunities

Word of Mouth

Customerfeedback

DIGITAL

TRADITIO

NAL

Page 19: OpenDialogue, LeaderLab seminar november 2010

Will it Blend? Home

Don't Try This @ Home

Try This @ Home

Friends of Will it Blend

Will It Blend Store

Suggest Stuff To Blend

Tell A Friend

Subscribe

Blendtec Home Blenders

Blendtec Commercial Blenders

Will It Blog?

Will Oldspice Blend?

It had to happen! Witness for your self what happens when Tom triesto blend a bottle of Old Spice.

Find Out For Yourself!

Most Popular Videos

Page 20: OpenDialogue, LeaderLab seminar november 2010

NO

BLOG ASSESSMENT

AGGRESSIVEIs the site overly negative and dedicated to

ridiculing others?

NEW BLOG POST FOUNDIs the post positive?

MISGUIDEDDoes the post have the facts wrong?

ACTIONABLE ISSUEDoes the post detail an unresolved customer issue?

NO MONITOR ONLYAvoid flame wars. Monitor thesite for relevant information

and comments.

BLOG RESPONSE CHECKLIST

TRANSPARENCY OF ORIGIN

Your association with Dell is clear. e.g. KerryatDell

A CLEAR GOALYour response aims to

achieve a desired goal.Inform/Guide/

Document/Thank

PERSONALISEDYour response is

not generic. You havethoroughly read the blogand all related entries.

TONEYour response

is conversational andmakes a positive

statement.

CUSTOMER FOCUSEDYour response positions you

as a true customer advocate.

FINAL EVALUATIONBase response on present circumstances, site influence and stakeholder prominence.

Will you respond?

YES

YES

NO

NO

FINAL EVALUATIONYou can agree with post, let it stand or

provide a positive review.Will you respond?

YES

NO

NO RESPONSELet the post

stand.

NO

YES

CORRECT THE FACTSComment with

factual information in comment field.

SUPPORTRectify the situation.

Respond and act upon a reasonable solution.

e.g. Escalate the issue internally.

YES

YES

NO RESPONSELet the post

stand.

Page 21: OpenDialogue, LeaderLab seminar november 2010

Search Browse Upload

717,241views

Like <Embed>

danielharmonizer4 months ago 16

@Oafalda Capitalism is an economic system, not apolitical system.

leelefever | August 02, 2008http://commoncraft.com A short guide to understanding the U.S. election proce...

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Electing a US President in Plain Englishleelefever 61 videos Subscribe

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3elskersmartphones.dk Ads by Google

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Zombies in Plain English1,189,206 viewsleelefever

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Electoral College85,118 viewsCharlesManley

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Page 22: OpenDialogue, LeaderLab seminar november 2010

KONTAKTØVRIGE SITESJYSKE NETBANK MOBIL WIDGET RSS-FEED & PODCAST NYHEDSBREV

EN.JYSKEBANK.TV

Forside Privat Erhverv Finans Event Jyske Bank

Find indslag...

SENESTE INDSLAG

PRIVAT

Vild med Antik6. oktober 2010 kl. 10:27

Dr. Qvortrups cab: Snittetsom skaber mænd6. oktober 2010 kl. 08:01

Et navn er en vanvittigbegrænsning - eller?30. september 2010 kl. 12:23

Flere privatnyheder

ERHVERV

Crasher dollaren - overtagerKina valutaherredømmet5. oktober 2010 kl. 15:40

Topmøde: Hvad skal der til -ifølge 4 topchefer28. september 2010 kl. 16:27

Topmøde: Helle Thorning (A)- fedtlaget voksede, ikkemuskelmassen28. september 2010 kl. 15:40

Flere erhvervsnyheder

EVENT

10.000 til håndbold: En lilleby med store drømme25. oktober 2010 kl. 10:06

Endelig debut tillandsholdskæmpen18. oktober 2010 kl. 14:00

Bjerringbro-Silkeborg opgiverhjemmebanen8. oktober 2010 kl. 11:41

IPHONE

Hent en gratis jyskebank.tv-app til din mobil

Se jyskebank.tv direkte på diniPhone eller iPod touch og følgmed i aktuelle indslag omprivatøkonomi, boliglån,investering og meget mere.

Læs mere og hent app'en

Jyske Bank regnskab: Interview medAnders DamJyske Bank kom ud af 3. kvartal med et overskud før skat på 203 mio. kr.Nedskrivninger på udlån falder for tredje kvartal i træk og lander denne gangpå 318 mio. kr.

Se indslag

FINANS

Næste live-udsendelse 27. oktober:

Kl. 08:50 10 i 9 - markedsupdate

Sydbank-regnskab: Pænt og med bedreopjustering end ventet26. oktober 2010 kl. 14:30Sydbank opjusterer forventningerne til 2010 fra1,9-2,1 mia. kr. til nu 2,1-2,2 mia kr. Sydbanksforventninger ligger derfor nu på niveau medanaly...

Se indslag

Sydbank-regnskab: Pænt og med bedreopjustering end ventet

DSV-prognose: pænt regnskab i vente

Vestas-topchef Ditlev Engels kommentar tilafskedigelser

Flere finansnyheder

Seneste finansnyheder

26. oktober 2010 kl. 14:30

26. oktober 2010 kl. 13:00

26. oktober 2010 kl. 11:09

FAVORITTER

Page 23: OpenDialogue, LeaderLab seminar november 2010

“The TV studio at LeWeb” by Robert Scoble

http://www.flickr.com/photos/scobleizer/4170930589/

Page 24: OpenDialogue, LeaderLab seminar november 2010

Søg i videoer Søg

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Spicy kikærtesalat med søde kartofler og gourmetbønner, tomater ogoliven

Sanne viser her, hvordan man laver en spicy kikærtesalat med søde kartofler og

gourmetbønner, tomater og oliven. Retten kan du finde i Måltidskassen "3 retter til 4

personer" i uge 42.

Klik her for at bestille >>

Tagget med gourmetbønner, kartofler, kikærter, kikærtesalat, oliven, søde,tomater

14. oktober 2010

Kommentarer

Meget lækkert Hvad gør man hvis de søde kartofler skal erstattes ? kanalmindelige kartofler bruges ?

» Bette

KokkeskolenSådan tilbereder duet andebryst

KokkeskolenSådan tilbereder dusvampe

KokkeskolenSådan parterer du enkylling vers. 2

GårdbutikVelkommen iGårdbutikken

KasseverdenenSpicy kikærtesalatmed søde kartoflerog gourmetbønner,tomater og oliven

Grøntsager

Kød

Fisk

Fra marken

Kokkeskolen

Hverdagskokkene

Om Aarstiderne

Bestil din første kasse

Nyeste Mest sete

Page 25: OpenDialogue, LeaderLab seminar november 2010

“Kids doing interviews on the Flip camera in Kenya” by whiteafrican

http://www.flickr.com/photos/whiteafrican/3100136010/

Page 26: OpenDialogue, LeaderLab seminar november 2010

“Communicating with Zyb” by M*rten

http://www.flickr.com/photos/mortenjust/3287655810/