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OPEN INNOVATIONSMART SOLUTIONS FOR R&D PIPELINES
Copyright 2017 Accenture. All rights reserved. 2
ORGANIZATIONS ARE EMBRACING OPEN INNOVATION
Our research reveals four modes of open innovation:
LARGE CORPORATIONS ARE AUGMENTING THEIR INTERNAL R&D
MODE3Platform/contest
MODE1Traditional IP contract
MODE4Community
MODE2Partnership
of companies combine competitions with partnerships to solve complex problems
60%
of companies innovate by pairing traditional IP contracts and competitions
70%
Copyright 2017 Accenture. All rights reserved. 3
OPEN INNOVATION AT BOSCHTHE CHALLENGE: SEEKING ENVIRONMENTALLY FRIENDLY STORAGE SOLUTIONS
Outcomes:What Bosch did:• Established three new
partnerships
• Became active in the energy storage discussion
• Increased capacity for open innovation
• 20% of innovation budget allocated to open innovation
• 200 dedicated F/T open innovation employees
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OPEN INNOVATION AT ELI LILLY AND COMPANYTHE CHALLENGE: ACCELERATING THE DEVELOPMENT OF NEW DRUG THERAPIES
Outcomes:What Eli Lilly did:• Accessed an online
community of scientists• Created a three-step
compound screening process
• Redefined data sharing rules
• Sharing test samples made drug discovery resource efficient and time-bound
• Supports internal learning and external scientists
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Copyright 2017 Accenture. All rights reserved. 5
OPEN INNOVATION AT EVONIK INDUSTRIESTHE CHALLENGE: DEVELOPING NON-VACUUM-BASED PROCESS TECHNOLOGIES TO PRODUCE ELECTRONIC DEVICES AT LOWER COST
Outcomes:What Evonik did:• Employed an external
consultant to outline the vision
• Developed information-sharing rules
• Used new governance models to coordinate innovation
• Launched new technology iXsenic® S to improve hi-res displays
• Established Evonik Meets Science program
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OPEN INNOVATION AT FORDTHE CHALLENGE: CREATING SMART MOBILITY SOLUTIONS BACKED BY A POWERFUL OPEN-SOURCE PLATFORM
Outcomes:What Ford did:• Formed a unique
community (OpenXC) of smart mobility innovators
• Used an API to offer controlled access to data
• Pooled expertise: Technology, domain and end users
• OpenXC is being adopted as an industry standard
• New applications have been developed e.g. haptic gear knob
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OPEN INNOVATION AT HP LABSTHE CHALLENGE: PARTNERING WITH A MOVIE STUDIO TO SUPPORT 3D ANIMATED FILM PRODUCTION
Outcomes:What HP Labs did:• Partnered with specialist
DreamWorks Animation
• Secured alignment and mutual commitment
• Experimented and created prototypes
• Introduced new Utility Rendering Service
• Licensed the technology to 100+ movie studios
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Copyright 2017 Accenture. All rights reserved. 8
OPEN INNOVATION AT HUAWEI TECHNOLOGIESTHE CHALLENGE: CREATING AN INTERNET OF THINGS CELLULAR SOLUTION
Outcomes:What Huawei did:• Focused on industry
collaborations
• Chose companies with shared or similar interests
• Designed a problem-solving process based around customer needs
• Introduced new technology within three years—two years faster than in the past
• Developed a more disciplined approach to open innovation
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Copyright 2017 Accenture. All rights reserved. 9
OPEN INNOVATION AT PFIZERTHE CHALLENGE: DEVELOPING A TECHNOLOGY-ENABLED PACKAGING DEVICE FOR PREFILLED SYRINGES
Outcomes:What Pfizer did:• Used a team-based
contest approach via an intermediary
• Formally clarified the rules around data and information exchange
• Gained support from internal volunteers
• Developed a solution that exceeded expectations
• Gained additional prototype ideas at fixed cost
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Copyright 2017 Accenture. All rights reserved. 10
OPEN INNOVATION AT SAMSUNGTHE CHALLENGE: INNOVATING WITH INTERNET OF THINGS TECHNOLOGIES FOR A BETA VERSION PLATFORM
Outcomes:What Samsung did:• Used a contest to
gather ideas for IoT apps
• Openly shared information and ideas for new concepts
• Kept contestants informed and committed with cash incentives
• Received 150 submissions from its innovation contest
• Positioned the company and the platform for the future
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Copyright 2017 Accenture. All rights reserved. 11
ABOUT THE RESEARCH WWW.ACCENTURE.COM/RANDDINNOVATION
Collaborated with The Research Center for Open Digital Innovation at Purdue University
Revenues of at least US$250 million
1,000 employees Selected 8 study targets who had performed open innovation for 2 years
Copyright 2017 Accenture. All rights reserved. 12
CONTACT US
The smart way to open your innovation process
RAGHAV NARSALAY Managing Director Accenture [email protected]
SABINE BRUNSWICKERAssociate Professor for Innovation and Director Research Center for Open Digital InnovationPurdue [email protected]
VISIT WWW.ACCENTURE.COM/RANDDINNOVATION
Copyright 2017 Accenture. All rights reserved. 13
ABOUT ACCENTUREAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
ABOUT ACCENTURE RESEARCHAccenture Research shapes trends and creates data-driven insights about the most pressing issues global organizations face. Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 250 researchers and analysts spans 23 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organizations such as MIT and Singularity—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients.
ABOUT THE RESEARCH CENTER FOR OPEN DIGITAL INNOVATIONThe Research Center for Open Digital Innovation (RCODI) is home to scholars and researchers who advance the understanding of open innovation models in the digital age. Through rigorous research and virtual experimentation, the center deepens our understanding of the Drivers of our society's innovation productivity. The interdisciplinary team also develops tools and instruments that increase this productivity by supporting collective and collaborative processes of humans and increasingly smart systems. Based in Purdue University’s Discovery Park, RCODI is also actively engaged in developing graduate education programs that will mold future leaders, system designers and researchers. To learn more about the center visit www.purdue.edu/opendigital
