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100%Open 2013 Open CSR 100%Open Business Breakfast 21 May 2013 1

Open CSR

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Page 1: Open CSR

100%Open 2013

Open CSR 100%Open Business Breakfast

21 May 2013 1

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100%Open 2013

Welcome to Open CSR!

21 May 2013 2 Open CSR Why are we here?

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100%Open 2013

Give|Get

21 May 2013 3 Open CSR 100%Open Business Breakfast

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Innovating together sharing the risks and rewards.

21 May 2013 4 Open CSR Open Innovation

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“CSR has reached its sell-by date.”

BiTC Responsible Business Week

21 May 2013 5 Open CSR Why are we here?

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“Companies that are breaking the mould are

moving beyond corporate social responsibility to social

innovation.” Rosabeth Moss Kanter

Harvard Business Review

21 May 2013 6 Open CSR Why are we here?

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How can we reinvent CSR for a more open and networked world?

21 May 2013 7 Open CSR http://www.100open.com/2012/11/open-csr/

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“It’s time for CSR to be the cake not the icing”.

Kim Van Niekirk

21 May 2013 8 Open CSR Why are we here?

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Give|Get

21 May 2013 9 Open CSR Why are we here?

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Carrina Gaffney Volans

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BREAKTHROUGH capitalism Business Leaders, Market Revolutions

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‘We have to continually be jumping off cliffs and developing our wings on the way down.’ Kurt Vonnegut

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A future-focused business working at the intersection of

innovation, sustainability and entrepreneurship movements.

•  Thought Leadership •  Strategy & Advisory •  Partnership Building

•  Labs •  Talent Development •  Experiential Learning

Our Team

Founded in 2008 by John Elkington, Geoff Lye and Pamela Hartigan, our team holds decades of experience working globally with the private sector, public sector

and entrepreneurs.

Volans: the team

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Volans: the think tank

The Phoenix Economy50 Pioneers in the Business of Social Innovation

V O L A N SThe Business of Social Innovation

The Future Quotient50 Stars in Seriously Long-Term Innovation

V O L A N S

Gamma

Delta

Zeta

Epsilon

Beta

Alpha

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1. BREAKTHROUGH CAPITALISM

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WEF: Everything’s Connected

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WBCSD’s Vision 2050

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Sustainability tick box

•  93% see sustainability as important to company’s future.

•  88% think they should integrate through supply chain.

Source: Accenture: The New Era of Sustainability report, 2010

81% CEO’s who’ve embedded sustainability CEO’s who’ve embedded sustainability

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V O L A N S

BreakthroughBusiness Leaders, Market Revolutions

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Scenario 1: Breakdown

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Scenario 2: Change - as - Usual

Image credits: Main image, Karl Hilzinger, Financial Review, Australia/logo, International Integrated Reporting Council (IIRC)

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Scenario 3: Breakthrough capitalism

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Scenario 3: Breakthrough capitalism

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Zeronauts: Herman Miller, ‘Zero is Hero’ Laughter. That’s what we heard from people, including government officials and investors, when we told them we’d like to get a zero operational footprint by 2020. Not a snicker. Not a chuckle. Laughter. But you know what? We’re doing it.

www.zeronauts.com

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Systems Innovations: Bayer Material Science Aim: To bridge new relationships with innovators across the system, create an impact plan and framework to measure pilot projects, for Bayer MaterialScience on ‘Project SunRise’. This new business development initiative, aims to empower those at the ‘base of the economic pyramid’ through creative combination of advanced Western technology and the deep local insights of farmers in India, SE Asia and Africa. Impact: •  Moved from conceptual to multi-pilot phase engaging range of different stakeholders in multiple markets since 2010. •  Expanding R&D: cold storage, agri-waste board, solar drying •  Business plan with social outputs, outcomes and impact •  Framework for reviewing gaps and opportunities to engage new (and existing) partners and resources

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System Roadmap to Zero Zero Discharge of Hazardous Chemicals (ZDHC)

Aim: In response to Greenpeace’s ‘Detox’ campaign, co-develop a unique industry partnership between a group of major apparel and footwear brands and retailers including Nike, adidas, C&A, H&M, Li Ning and Puma to transform their shared, decentralized and opaque supply chain Impact: •  Developed joint roadmap to reach the goal of

Zero Discharge of Hazardous Chemicals (ZDHC) by 2020 through the shared supply

•  Program now operational and reporting regularly and publicly on progress

•  Partnership is recognized as unique success story of collaboration in a hyper-competitive industry to overcome system-level challenges

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The B Team

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Email: [email protected] Twitter: @carrinag www.volans.com www. breakthroughcapitalism.com

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Global Expert Opinion

Short-term focus should be on resource efficiency and citizen engagement; adaptation could be the most pragmatic approach to climate change

Experts believe that only two actions, improving resource efficiency and citizen participation in SD governance, are both relatively easy and important to do, underscoring the magnitude of current challenges. Increasing corporate responsibility is thought to be an easy but slightly less important initiative. Ensuring food security and access to water are considered very important, but experts contemplate some difficulty in making progress on both. Addressing climate change is seen as difficult regardless of the approach. Adaptation is considered slightly less important than mitigation but could be less difficult.

Sustainability Sustainability

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Global Expert Opinion

Lack of political will is identified as the most significant barrier to progress on SD. Vested interests and related factors are also important

Lack of political will is, by far, the biggest barrier to progress on Agenda 21. Vested interests in the status quo and related factors such as misdirected financial incentives and lack of private sector action are also seen as important. Experts acknowledge that complexity is an issue but not when it comes to having adequate knowledge or technologies. The corporate sector is more inclined than others to blame the poor economy.

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Natural Capital at Risk 2013

Primary production & primary processing sectors estimated to have externality costs of US$7.3 trillion a year 13% of global economic output in 2009 Majority of environmental externality costs greenhouse gas emissions (38%) followed by water use (25%); land use (24%); air pollution (7%), land & water pollution (5%) & waste (1%).

www.zeronauts.com

$7.3T

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100%Open 2013

Miriam Turner & Jon Khoo

Interface Inc.

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Net-Works & open innovation

Miriam Turner AVP Co-innovation Jon Khoo Co-innovation Associate

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INTRODUCING*INTERFACE*

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THE*IMPORTANCE*OF*SUCCESSFUL*FAILURES*

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THE*OPPORTUNITY*

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WHAT*IS*NET5WORKS?*

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SOCIAL*IMPACT*

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OPEN*INNOVATION*IN*ACTION*

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QUESTIONS*

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Choose an organisation from your table and tell the room how Open CSR could work

for them.

21 May 2013 42 Open CSR Our Interesting Question

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