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Creating the right video content for your business is critical. There are various forms of video categories and not knowing which can serve your business best can be confusing. Statistics prove that video is an excellent marketing tool, but businesses may not know where to start. Whether you decide to produce videos internally or hire a production company to create the content, the brochure highlights seven video categories worth considering to meet your online video needs.
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ONLINE VIDEOCATEGORIES
What type of video is right for you
NIGEL CAMPwww.devilboyproductions.com
www.thevideoeffect.tv
Online Video CategoriesCreating the right video content for your business is critical. There are various forms of video categories and now knowing whichcan serve your business best can be confusing. Statistics prove that video is an excellent marketing tool, but businesses may notknow where to start. Whether you decide to produce videos internally or hire a production company to create the content,below are 7 video categories worth considering to meet your online video needs.
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
Video 1Pitch
If you were to meet a potential customer face to face, how would you convince them that your business is greater thanthe competition? A pitch is first and foremost about your business and why people should buy into you. The video shouldexplain what makes your business unique and why people should listen to you. Talk about problems that exist and whatmakes your business unique in solving them.
Video 2Services
A services video is commonly used on websites to convince the visitor to enter in their email details so they can acquire aproduct or service. The video will tell the visitor about the product and how it can help their business. All email addressescollected can later be used in a marketing and sales campaign to advertise new products and services.
Video 3Trailer
Think for a moment how Hollywood uses trailers. Hollywood use trailers to generate interest in upcoming films. The sameprincipals can be used by your business. Your trailer video could be used to highlight a future product or service. It couldalso be used to sell another video.
Video 4Testimonial
Testimonial videos showing how others have perceived working with your business can be very effective marketing toolsadding substantial credibility. If a new customer is thinking of purchasing a product or service from your business, atestimonial is a great way of showing them what others think of your business.
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
Video 5Tutorial
Video tutorials are a great way of explaining how a product orservice is used. For example, many software companies usetutorials to explain more complicated functionality. In the fitnessindustry, personal trainers can benefit from promoting tutorialvideos as a means to further improve exercise techniques andexplain their methods. Tutorial videos are extremely popular on filesharing sites such as YouTube. Just type in your subject of interestfollowed by ' tutorial ' and you'll be amazed at what you can findonline.
Vide0 7Interview
Video interviews can be powerfully used if your business is tryingto spread an idea or generate They can be useful inunderstanding more complex topics. For example, if your businessis trying to raise awareness on a charitable matter, producingvideo interviews can be a great way of educating your targetaudience on why your products and services are needed. Avideo interview will typically show the interviewer asking questionsto the interviewee.
Video 6Educational
These videos can make up part of a course where your business isoffering new knowledge and skills. If your business is teaching acourse, educational videos make up great supplementarymaterial. The great thing is they can either be offered online oralso packaged on a DVD.
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
