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Digital News
Online Revenue Models
Presented by Blake Bowyer January 13 |Class Number 4
Article Overview
“Twitter builds team to focus on revenue generation”
• Four job postings for work on “cutting edge monetization projects”
• Also software and engineering• May involve premium services
targeted at businesses– Analytics tools, etc.
• “Monetization matters … ”• Raised $155 million from VCs overall
Article online @ http://bit.ly/4OS90r
Why Should Marketers Care?• 19.4 million unique visitors in
November 2009, regularly ranks in top 15 sites overall
• Many brands, firms, and marketers using Twitter for some function
• As Twitter “matures”, how will it change?• Always the chance of subscription fees,
could alter landscape• Product marketing manager for
monetization would “[enhance] business users' understanding of the value of Twitter."
Why Is This Newsworthy?• Despite buzz, Twitter still doesn’t have a
business model• Creation of potentially revolutionary
business model• Twitter still spends more than it earns• 120 total employees, 26 current openings
– Potential 22% increase in staff • Seeking revenues beyond recent
licensing deals with Google and Microsoft
How Can Marketers Use Twitter?
• Two-way engagement• Brand monitoring• Promotion• Content publishing• Customer service• Instant communication• Humanize• Who knows?
Questions???