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The secret to success in online
retail: The infinity effect &
helping customers help
themselves
David Shafer
Executive Director of Kogan.com
Retail Entertainment
News Knowledge
Re
ve
nu
e
A taste of what else we do
• Understand what products to focus on, by using tools to discover
what people are searching for online.
• Focus on Lifetime Contribution of customers
• Harness the evangelicals
• Test everything