On. Creativity.Emanuel Martonca | ThinSlicesIashington | 6th of September 2012

Art Installation by ROBERT STADLER

Creative Commons, Attribution, Non-commercial

Why creativity?

Everyone is given a box.

But we all grow out of it.

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Because of fear.

1 . 9 . 90%

What is it?

Creativity.

Innovation.

Thinking out of the box.

There is always another way.

Always.

Creativity is not magic.

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Creativity

is not only

about the

mind.

It is about behaviors & habits.

Leo Burnett

creativity

The Physical Impossibility of Death in the Mind of Someone Living

12 mil. £

Balancing Elephant

Chairs.

Bridges

Tall buildings.

Book covers.

Fonts

1.000.000 ways

Creativity is not art.

Creativity is the process,

art is the result.

Creativity is an act

of discovery,

not of inventing

things

Discovery skillsAssociatingQuestioningObservingExperimentingNetworking

The question is more important than the answer.

What?Why?

Where?How?

When?Who?

Thomas Edison

“I have not failed.

I have just found 10,000

ways that won't work.”

“You can’t use up creativity. The more you use, the more you have.” Maya Angelou

The hasn’t been invented yet.

How to …

Look outside.

Different is good.

Different means potential to differentiate.

Potential to differentiate means the possibility

to be unique.

Unique is where you want to be.

To create great work, here’s how you

need to spend your time:

1% Inspiration

9% Perspiration

90% Justification

George Lois

You cannot be creative if you are not curious.

ABC (Always Be Curious)

Museums

Inspiration is everywhere

Visual books The Internet

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A committee will never come up with the big idea.

Make your own

process for driving creativity.

Go live in a big city.

Anyone can do this.

But not everyone is going

to do it.

This is your chance!

On. Creativity.Emanuel Martonca | ThinSlices Creative Commons, Attribution, Non-commercial

Art Installation by ROBERT STADLER