Omni-Channel Retail: What's Next & How Do I Stay in Front of It?JIM MASON

OMNI-CHANNEL: PERSPECTIVE

US GDP Growth a Slow-Steady @ 2%

E-Commerce Sales vs. Total Sales

OMNI-CHANNEL: THEY RAISED THE ANTE

Single View of Inventory

• Customer expects seamless experience across channels

• Streamline inventory across channels• One check book• One set of core systems• Streamline organization• Channel uniqueness only where required

Mobile Excellence Required

• 2 billion – active smartphone users world wide• 200 million – active smartphone users in US• 3 hours – average usage per day• The owner is IN CHARGE• They have CHOICES• They are IMPATIENT• The expectation is FAST, INTUITIVE, and USEFUL• It’s not a phone… it’s a PLATFORM

OMNI-CHANNEL: WHAT’S NEXT

Supply Chain Redefined

• Many ways to sell – Many ways to deliver• Transportation disruption

• Started at the capillaries – where will it end?• The time challenge – Same day or next day• The shipping cost problem• The return problem: channels x locations x assortment breadth• Everyone must evaluate and optimize: You never finish!

Advanced Analytics• Ways to conduct analytics changing rapidly• Tool set has matured• Who conducts analytics now?

• Business role• IT role• Partner role

• What is your analytics process?• Test and learn• Must tie back to a decision or action

Advanced Analytics• Data – Big and getting Bigger

• Social Analytics• IoT device explosion

• Predictive Analytics• Machine Learning

OMNI-CHANNEL: SURVIVAL SKILLS

Platform: Your Brand Defined• Core capabilities on the motherboard

• Identify core functions• Optimize core functions• Keep focus on core metrics• Differentiate with core functions

• Non-core capabilities are the peripherals• Must clearly define interoperability• Must find the best process or partner• Be willing to swap peripherals quickly

• Technology is interwoven with the core• Room exists for micro-platforms• The best platform wins!

People: Your Brand Personified

• Must have the best talent at the core• Must have people who can run at the

pace of the customer• Must have people who embrace change• Must have people who are students of the

business • Must have people who understand the

platform

Partners: Your Brand Extended

• Partners must understand and reflect your brand• Must have their own platform• Must be measured and monitored• Must compete for your business• Must invest in innovation• Partnership must be mutually beneficial in order

to endure

OMNI-CHANNEL: REMEMBER

Assortments…Location…

Service…

Contact Me

•Jim MasonEmail: jim.mason@spi.comPhone: 678-524-3336LinkedIn: www.linkedin.com/in/JimMason11