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OLIE on the OTCBB
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OLIE, INC.
January 2013
OLIE, INC.
• Olie, Inc. (Olie) is a company focused on emerging, clean energy storage technologies.
• Olie owns worldwide rights to the patented Rechargeable Alkaline (RAMcell) battery technology - considered one of the most cost effective and environmentally responsible battery technologies in the world.
• Small format RAMcells have been sold to leading retailer and to Original Equipment Manufacturers (OEM) since 1994.
• Large format RAMcells are currently under development and will target the $48 billion lead acid battery market.
• Large Format RAMcells are expected to revolutionize the battery market. • Historically, small format RAMcell batteries and charger kits were sold at
retail in Canada. • New retail business is now in place in the US, Europe and South Africa
with new opportunities being pursued in several markets. • A recent focus on the use of RAMcells in OEM products including solar
garden lights and LED lighting and has resulted in a growing OEM business.
THE COMPANY
OLIE, INC.
• The RAMcell technology was developed by the same scientist who invented the single-use alkaline battery technology.
• 35 patents issued and over $40 million spent on R&D to date. • RAMcells are pre-charged and ready to use. • RAMcells do not suffer from rapid self discharge issues like other
rechargeable batteries and hold their charge for 7-years. • Hassle free charging – RAMcell can be recharge at any time with no
memory effect. • 1000’s recharges depending on use and frequency of recharging. • Available in AAA, AA, C and D sizes and 12, 9 and 6 volt battery packs. • Large format RAMcells are 1/3 the weight and size of a comparable
lead acid battery. • RAMcells are low cost, and use readily available raw materials. • RAMcell use no heavy metals and is the only consumer battery to be
awarded the prestigious EcoLogo.
THE RAMCELL TECHNOLOGY
OLIE, INC.
• Through an asset purchase in 2012, Olie has combined the small format and large format RAMcell businesses.
• The acquisition brings together all patents, know-how, laboratories, manufacturing, personnel, supply contracts and business relationships.
• This acquisition is key to completing the development and market launch of the large format RAMcell.
• In association with this acquisition and a new focus on OEM applications the sale of OEM batteries grew by over 300% in 2012.
• OEM products using RAMcells including solar lights and spotlights began selling in 2012 at Home Depot US, Wal-Mart US, West Marine, Wal-Mart Canada and other retailers.
• Retail sales of batteries and charger kits are poised to expand into several new markets in 2013.
• Based on its R&D, manufacturing and marketing expertise Olie has been approached to bring to market new battery and charging technologies.
RECENT HIGHLIGHTS
OLIE, INC.
72% 4%
24%
Global Shipments
Rechargeable Batteries
Alternative EnergyStorage
Primary Batteries
GLOBAL BATTERY MARKET US$89 BILLION/YEAR - 2012
Data from Freedonia Group, Inc.
OLIE, INC.
72%
8%
20%
Global Shipments
Lead Acid
Nickel
Lithium
RECHARGEABLE BATTERY MARKET US$63 BILLION/YEAR - 2012
Data from Freedonia Group, Inc.
OLIE, INC.
• In 2011 China closed over 1,500 lead-acid
battery plants due to health issues related to
toxic lead.
• Issues continue with lithium battery fires and
explosions.
• Raw material price fluctuations.
• NiCd batteries banned in Europe in 2008 due
to health issues related to toxic cadmium.
RECENT MARKET DEVELOPMENTS
OLIE, INC.
8
SMALL FORMAT RAMcells
OLIE, INC.
• RAMcells are now being used in a growing number of OEM products replacing lead acid, NiCd, NiMH, lithium and single-use batteries.
• A recent focus on products that have historically used lead acid batteries has resulted in significant new business.
• A number of new OEM products using RAMcells are under development.
• Sales are conducted through contract manufactures, agents and direct with OEMs.
SMALL FORMAT OEM SALES
OLIE, INC.
• RAMcell is the lowest cost rechargeable battery and the only one that can replace disposable alkaline batteries in every application.
• RAMcell batteries and charger kits have been sold under several brands and retailer private labels since 1994.
• Available in Canada, US, Europe, and South Africa.
• Sales in China and India to start in 2013.
• Retail sales are conducted through a growing network of distributors.
SMALL FORMAT RETAIL SALES
OLIE, INC.
• Several innovative chargers are available. • 2-position, 4-position and 8 position chargers. • Wall-plug and compact USB chargers.
RAMcell CHARGERS
OLIE, INC.
• ISO 9001 certified plant located in Nova Scotia, Canada.
• 40,000-sq. ft. facility on 10.5 acres of industrial land with room for expansion on additional 5 acres.
• Two automated lines with a total annual capacity of over 100 million AA and AAA batteries with:
• Assembly
• Processing
• Packaging
• QC operations
• Land and equipment are valued at over $5 million.
SMALL FORMAT RAMcell MANUFACTURING
OLIE, INC.
13
LARGE FORMAT RAMcells
OLIE, INC.
LARGE FORMAT RAMcells
All the Advantages of Small Format RAMcell with: - New construction format - Same raw materials used - Improved charge and discharge rates - Better utilization of active materials - Scalable to any size battery - 1/3 weight & size of lead acid battery - Maintenance free - No heavy metals used
OLIE, INC.
RAMcell 100 Amp Hour Battery vs
Lead Acid 100 Amp Hour Battery
RAMcell 100 Amp Hour Battery VS
Lead Acid 34 Amp Hour Battery
SIZE & WEIGHT ADVANTAGE
OLIE, INC.
0 1 2 3 4 5 6 7
Years
NiMH
NiCd
Lead Acid
RAMcell MnZn
Charge Retention at 20°C
RAMcell SHELF LIFE ADVANTAGE
Lead Acid
Lithium
NIMH
Projected
Wh/Kg 30 67 90 150 150
RAMcell ENERGY DENSITY ADVANTAGE
RAMCELL
FLAT PLATE
THE POWER OF RAMCELL
OLIE, INC.
OLIE, INC.
$/KW Hour* ~$1000 $550 $170$120 $150
$ /
KW
Ho
ur
Lead Acid
Lithium
NIMH RAMCELL
FLAT PLATE
Projected
* : $ per KWh value are taken from public information and internal cost estimates.
RAMCELL COST ADVANTAGE
OLIE, INC.
• 3 billion batteries end up in US landfills each year.
• This equates to over 100,000 tons of battery waste per year in our landfills.
• The toxic metals used in batteries: lead, cadmium, mercury, and nickel –are all poisonous to humans.
• RAMcells contain NO toxic metals.
• RAMcells significantly reduce the amount of heavy metals and waste entering landfill sites.
• RAMcell is the only battery to be awarded the prestigious EcoLogo.
THE ENVIRONMENTAL ADVANTAGE
EcoLogoTM is North America’s largest, most respected environmental standard and
certification mark
OLIE, INC.
Off Grid : $10 billion/year(1)
• Cell tower
• Traffic control systems
• Cable network systems
• Uninterrupted Power Supply
• Off-grid storage
• Wind
• Solar …
Automotive : $30 billion/year(2) • Starter Lights & Ignition
• Hybrid electric vehicle applications
LARGE FORMAT RAMcell MARKET FOCUS
(1) Lux Research, June 2011 (2) Lucintel, August 2012
OLIE, INC.
NATIONAL RESEARCH COUNCIL
CANADA
STRATEGIC PARTNERSHIPS
Note: Joint or sponsored
OLIE, INC.
World Trade Center Suite 404 - 999 Canada Place Vancouver BC
30 Pollard St Richmond Hill Ontario
41 Tantramar Cres Amherst Nova Scotia
Management Directors Head office
Toronto office
Battery Plant
Gregg K. Vernon P.Eng
Executive Chairman
Frank Borowicz QC CA(HON)
Independent Director
Grant Vernon
Independent Director
Wayne Hartford
President
Stephen Meldrum Chief Operating Officer
Josef Daniel-Ivad PhD
Chief Technology Officer
Dorlyn Evancic
Chief Financial Officer
Rob Fashler
Chief IP Officer
Doug McKillop
Plant Manager
LEADERSHIP TEAM
OLIE, INC.
Cost Reducing and Sustainable Technology • RAMcell is a proven technology • Large format RAMcell is a Game Changer for power storage • Highest performance/cost ratio for rechargeable battery • High energy density • “Industry Best” shelf life with lowest self discharge • Readily available, Lowest Cost anode/cathode materials • Proven Manufacturing expertise and operating plant
Exclusive IP • Current portfolio of 35 worldwide patents in place
Experienced Team • Highly experienced management team • Global Perspective • Strong R&D partners • Strong strategic alliances
SUMMARY
OLIE, INC. OLIE, INC. OLIE, INC.
APPENDIX - Financial Information - Small Format Customer Overview - Small Format Technical Information
USE OF PROCEEDS
$4,000,000
$1,900,000
$1,300,000
$1,200,000
$1,000,000
$500,000 $100,000
Flat-plate high speed line engineering, procurement
Pilot line design/procurement
Flat-plate Cell/battery development, testing, design
Corporate overhead and working capital
NSBI Debt acquisition
Working capital, material and final goods inventory for cylindrical business
Patent & IP costs
25
OLIE, INC.
(in $000 CDN) 2013 2014 2015 2016 2017
Revenue 4,056,960 16,337,795 35,915,423 91,730,496 223,709,324
COGS 2,352,687 11,663,573 24,159,502 65,215,312 166,996,143
Gross Profit 1,704,273 4,674,222 11,755,920 26,515,184 56,713,181
R&D 2,036,589 1,732,450 1,914,660 2,654,729 3,548,720
SG&A 1,239,996 1,722,326 3,127,044 3,975,573 4,759,833
3,276,585 3,454,776 5,041,704 6,630,301 8,308,553
DD & A - 1,000,000 2,000,000 2,000,000 2,000,000
Net Income(loss) (1,572,312)$ 219,446$ 4,714,216$ 17,884,882$ 46,404,627$
OEM Battery Sales Ramp-up
• 2011 Total Cells sold 1,457,293
• 2012 Total Cells Sold: 4,054,777
• Increase of 178%
OLIE, INC.
OLIE, INC.
28
Small Format RAMcell Customer Overview
OLIE, INC.
OEM Sales
• OEM sales are RAMcells sold for use in OEM battery operated products.
• RAMcells are replacing lead acid, NiCd, NiMH, lithium, and single-use batteries.
• A recent focus on products that have used lead acid batteries has resulted in significant new business with products now available at Wal-Mart, Home Depot US, West Marine, others.
• Up to 1/3 the weight and size of lead acid batteries.
• Sales are conducted through contract manufactures, agents and direct with OEMs.
OLIE, INC.
• Several Spotlight products using RAMcell battery packs are now available in the US and Canada from Brinkmann.
• Products are sold at Wal-Mart US, Home Depot US, West Marine, Pep Boys, Tractor Supply and other North American retailers.
• RAMcells are replacing lead acid batteries that had traditionally been used by Brinkmann.
• New lighting products including flashlights are now under development.
• Brinkmann has been a customer since 2009 with over 5 million RAMcells purchased to date.
• Purchases are made monthly.
BRINKMANN SPOTLIGHTS
OLIE, INC.
• Fusion, a leading North American solar lighting company has switched to RAMcell for use in their solar lights.
• Customers include Wal-Mart, Costco, Canadian Tire, and Home Depot.
• In addition to the use of RAMcells in their lights they are also selling AA and AAA 4-packs and 8-packs to support their lighting business.
• Wal-Mart Canada and several other retailers have ordered these packs.
• Fusion has been a customer since October 2012 with 750,000 batteries purchased to date.
• Purchases are made in the fall and winter to coincide with the spring sale of their solar lights.
FUSION SOLAR
OLIE, INC.
• Beyond Platinum, based in South Africa is replacing disposable alkaline batteries with RAMcells.
• These batteries are being sold along with their TV remote controls to MultiChoice, the largest cable provider in Africa.
• Both companies switched to RAMcell for environmental reasons.
• RAMcells are ideally and uniquely suited for use in remote controls.
• Up to 10 years of service so RAMcells can last for the life of the remote.
• Beyond Platinum has been a customer since 2011 with over 2 million batteries purchased to date.
• Purchases are made quarterly.
BEYOND PLATINUM TV REMOTES
OLIE, INC.
• RAMcells are used by Onzo in their new energy monitors.
• These products monitor information on the amount of electricity consumers use in terms of power, cost and their carbon footprint.
• Onzo has been a customer since 2010 with 1.5 million batteries purchased to date.
• Purchases are made quarterly.
ONZO ENERGY MONITORS
OLIE, INC.
• German based QUANTYS is using RAMcells in their line of solar powered products.
• Products include solar powered clocks, and smoke detectors.
• RAMcells can provide up to 10 years of service so they can last for the life of the QUANTYS products.
• QUANTYS has been a customer since 2010 with 500,000 batteries purchased to date.
• Purchases are made quarterly.
QUANTYS SOLAR
OLIE, INC.
• RAMcells are ideally suited for use in mice, keyboards and other computer accessories.
• RAMcells are currently being used by German computer supplier Cherry in wireless mice and keyboards.
• Opportunities being pursued for both single-cell use and built in battery packs
• Cherry has been a customer since 2009 with close 500,000 batteries purchased to date.
• Purchases are made semi-annually.
CHERRY COMPUTERS
OLIE, INC.
• The Pure Energy brand has recently been named one of 3 battery brands to Costco’s solar lighting suppliers.
• We are in discussions with these suppliers regarding sales of other retailers in the US, Canada, Europe and Asia.
• Sales are expected in the early 2014 to coincide with the spring sales of solar lights.
COSTCO US SOLAR
OLIE, INC.
BASED ON RECENT SUCCESSES SEVERAL NEW OEM OPPORTUNITIES ARE IN DEVELOPMENT:
• Logitech – Solar Keyboard
• US Military - Various
• Coleman – Flashlights
• Stanley - Spotlights
• Global X – Solar
• Paradise– Solar
• Dorcy – Flashlights
• Polyvision – Educational Products
• Seasonal Specialties – Solar
• Huatai - Flashlights
OEM DEVELOPMENT
OLIE, INC.
• Retail sales are the sale of batteries and charger kits to consumers through retail stores, e-commerce sites, and home shopping networks.
• RAMcells are old under several brand names including retailer private label.
• RAMcells are ideal for consumer use as they are cost effective, green, ready to use out of the package and can be charged over 100 times.
• RAMcells are available in AAA, AA, C,D sizes.
• Sales are conducted through a growing network of distributors.
Retail Sales
OLIE, INC.
• Several innovative chargers available. • 2-position, 4-position and 8 position chargers. • Wall-plug and compact USB chargers.
Chargers
OLIE, INC.
• RAMcell products have been sold in Canada since 1994.
• Products are sold under the Pure Energy brand and retailer private label.
• Wal-Mart has been selling RAMcells since 1996 and Canadian Tire chose RAMcell for their prestigious eco-friendly line of Blue Planet products in 2009.
• Several new Canadian accounts signing on for 2013.
• To date over 50 million RAMcell have been sold by Canadian retailers.
• Purchases are made quarterly.
CANADIAN SALES
OLIE, INC.
• iGo is a leading provider of power management solutions for charging mobile devices and reducing power consumption.
• iGo now has 40 accounts carrying RAMcell – including Frys Electronics, Micro Electronics, Brandsmart.
• Sales taking place in the US, Canada, Europe, Australia, Asia.
• Basketball legend Shaquille O’Neal is iGo’s spokesperson for RAMcell products.
• Several large retailers are reviewing the product line for 2013.
• iGo has been a customer since 2011 with 4.5 million batteries purchased to date.
• Purchases are made quarterly.
IGO SALES
OLIE, INC.
• In addition to the use of RAMcells in their TV remotes, Beyond Platinum is now selling products at MultiChoice retail outlets.
• They plan to introduce products to a wide number of retailers in 2013.
• Retail sales began in late 2012 with 200,000 batteries sold.
• Purchases are made quarterly.
SOUTH AFRICAN SALES
OLIE, INC.
• Huatai is one of the largest battery companies in the world.
• They currently sell over 2.5 billion batteries annually.
• Batteries are sold in over 60 countries including throughout Europe, North America, Africa, and The Middle East.
• They have an extensive network of domestic and export distribution and retail partners.
• Discussions on distribution and eventual production in China have been ongoing with initial retail sales expected by the summer of 2013.
Huatai China
OLIE, INC.
THE COMPANY IS PURSUING SEVERAL RETAIL SALES AND DISTRIBUTION OPPORTUNITIES:
• Philips - Europe
• Rayovac – US
• DWP – Pakistan
• ON Power – Europe, China
• HoldTec - China
• Duruman – Turkey/Middle East
• Fusion– Canada
• Tri-vision – US/Canada
RETAIL SALES DEVELOPMENT
Duruman
OLIE, INC.
Conclusion
• There are several current customers for retail and OEM sales: • Brinkmann - Customer since 2009 with over 5 million RAMcells
purchased to date. • Fusion - Customer since October 2012 with 750,000 batteries
purchased to date. Beyond Platinum • Beyond Platinum - Customer since 2011 with over 2 million
batteries purchased to date. • Onzo - Customer since 2010 with 1.5 million batteries purchased
to date. • QUANTYS - Customer since 2010 with 500,000 batteries
purchased to date. • Cherry - Customer since 2009 with close 500,000 batteries
purchased to date. • Canadian Sales – Customers since 1996 with over 50 million
batteries sold to date. • iGo - Customer since 2011 with 4.5 million batteries purchased
to date.
OLIE, INC. OLIE, INC.
46
Small Format RAMcell Technical Overview
OLIE, INC.
• Thousands of recharge cycles
• Brighter lights due to higher voltage
• Batteries have a 7-year shelf life and are ready to use out of the box
• Longer run times due to the sloping
discharge profile • No safety issues like lithium
• Non toxic with no environmental issues
like NiCd and NiMH
Benefits RAMcell
OLIE, INC.
NiMH/NiCd Battery
Rechargeable Alkaline Battery
* Incomparison with nickel based AA 600mAh
Brighter Light Higher voltage
OLIE, INC.
LED Lighting - Runtime Tests
OLIE, INC.
0.8
0.9
1.0
1.1
1.2
1.3
1.4
0 200 400 600 800 1000 Number of Cycles
Dis
char
ge E
nd
Vo
ltag
e (
V)
1
2 3
1=300mAh, 2=400mAh, 3=500mAh
THOUSANDS Of cycles
OLIE, INC.
Rechargeable Comparison
RECHARGEABLE ALKALINE
• Comes fully charged
• 1.5V system
• Holds charge for 7 years
• 2000 mAh capacity
• No memory problem
• No safety issues
• No toxic chemicals
• Low price
NiCd & NiMH
• Must be charged first
• 1.2V system
• 30% capacity loss per month
• 600-800 mAh capacity
• Memory effect problem
• No safety issues
• Toxic Cadmium & Nickel
• Low price
LITHIUM
• Comes fully charged
• 3.2V is not compatible with current solar circuitry
• 10% capacity loss per month
• 400 mAh capacity
• No memory problem
• Very flammable electrolyte
• Toxic Cobalt or Nickel
• High price
These slides and oral presentation contains certain “forward-looking statements” and “forward-looking information” under applicable securities laws concerning the business, operations and financial performance and condition of Olie, Inc. (“Olie”) and or its wholly owned subsidiary Hybrid Energy Technologies Inc. (“HET”). Forward-looking statements and forward-looking information include, but are not limited to, statements with respect to estimated operating costs, production forecasts and technology development of Olie; synergies and financial impact of completed acquisitions; the benefits of the acquisitions and the development potential of the Olie proprietary technology; the future price of materials; the realization of product sales estimates; the timing and amount of estimated future production; costs of production; success of engineering activities; potential licensing of the Olie’s technology; and currency exchange rate fluctuations. Except for statements of historical fact relating to the company, certain information contained herein constitutes forward-looking statements. Forward-looking statements are frequently characterized by words such as “plan,” “expect,” “project,” “intend,” “believe,” “anticipate”, “estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are based on a number of assumptions and subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Many of these assumptions are based on factors and events that are not within the control of Olie and there is no assurance they will prove to be correct. Factors that could cause actual results to vary materially from results anticipated by such forward-looking statements include changes in market conditions, risks relating to international operations, fluctuating materials prices and currency exchange rates, changes in project parameters, the possibility of project cost overruns or unanticipated costs and expenses, labor disputes and other risks associated with the industry, failure of plant, equipment or processes to operate as anticipated, acquisitions not being integrated successfully or such integration proving more difficult, time consuming or costly than expected. Although Olie has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. If any of these risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary significantly from what we projected. Any forward-looking statement you see or hear during this presentation reflects our current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to our operations, results of operations, growth strategy, and liquidity. Olie undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements. Statements concerning estimates may also be deemed to constitute forward-looking statements to the extent they involve estimates of future activities and results that will be encountered as the business is developed. Comparative market information is as of a date prior to the date of this presentation.
OLIE, INC.
LEGAL ADVISORY