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Offshore Analytics - material from the Big Data Analytics Conference held by CDM MEDIA in Arizona Dec 2013 - lessons from years and years doing it
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Mario Faria
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Offshore Analytics
Mario Faria http://www.linkedin.com/in/mariofaria/
www.slideshare.com/fariamario Twitter : @mariofaria Arizona, Dec 9th 2013
Chief Data Officer at ServiceSource
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We are the market leader
Software Hardware Networking Healthcare & Life Science
New Markets (XaaS and Industrials)
$9B Recurring Revenue under management 47 seconds A renewal is closed
LOCATIONS WORLDWIDE:
145+ Engagements worldwide
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Analytics is transforming data assets into
competitive insights, that will drive business
decisions and actions, using people, processes
and technologies
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Offshoring versus
Outsourcing
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Offshoring Relocation of a company operational process from one country to another, specially for lower costs or better efficiency
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Outsourcing
Contracting a third-party organization to perform an internal business process
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You can outsource with an inshore, near-shore or
offshore capabilities
You can offshore without outsourcing
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• ebay, PayPal, Magento, ebay enterprise, GSI Commerce
• Revenues in 2012 : US$ 14.1 billion • Analytics in California, Seattle, Salt Lake
City, New York, Shanghai, Eastern Europe
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Wunderman, WPP
• WPP is the 2nd largest advertisement group in the world
• Wunderman is focused in Brand Experience, Consumer Engagement, Data and Insights
• Clients include : Microsoft, T-Mobile, Nokia, Best Buy, Unilever, Citibank, Coca-Cola, Dell, etc
• Marketing analytics services spread out in centers based in USA, India, Egypt, Argentina
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ScaleStation
• Startup (2 years old) • Analytics for Global Health and Education • A bit over 100 people • HQ in Boise, Idaho; offices in Sacramento and Atlanta • Offshore operations in New Delhi (India) and Belgrade
(Serbia) • Customers: CDC, Clinton Foundation, Unicef, Stat Pads • Lessons learned : customers sometimes do not tell you
the real problem. Data does !!!
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Using Big Data for Fraud Management in Healthcare
Healthcare Fraud Management using Big Data Analytics, by Trendwise Analytics, http://trendwiseanalytics.com/
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• Started in 2011 in Bangalore, India • Develop analytics tools and solutions for handling big,
unstructured data for creating business insights for companies around the world
• Around 20 people (highly skilled; founders came from SAP and IBM)
• Some customers: Compuware and Bartolini (USA), Cirrus Consulting (Canada), MotorManager (Brazil), EGR (Australia), MCN Holding (Dubai)
• Technology Partners: Cloudera, Hortonworks, SAP, HPCC, Pingar
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• Founded in 1995 in Brazil by ex-IBM employees • Around 2000 people • Offices in Philadelphia, Atlanta, Somerset, London,
Tokyo, China (Ningbo, Shangai), Buenos Aires (Argentina) and several Brazilian cities
• Some customers: JnJ, Coca-Cola, Yahoo, Metlife, Avon • BI and Analytics projects at Nestlé (Switzerland) and
BAT (London). Global roll-outs and strong change management
• Strong Lean IT orientation
www.ciandt.com/
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At my current job at ServiceSouce
• A team of 80+ individuals • Spread in San Francisco, Denver,
Nashville, Dublin, Liverpool, Singapore and Kuala Lampur
• Closer to the business users • Evolving to be a SaaS company • Customers are asking us to provide more
services
Processes
People Data
Architecture
Programs
Data Management
Analytics
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Lessons Learned • Avoid suicidal cost savings • Feasible expectations from both sides • Providers need some other sources of revenue
at your company • Contract management • Managing resources across several time zones • Hard to achieve metrics can lead to frustration • Understand the details involved
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Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria [email protected] +1 (425) 628-3517