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Office 2.0 social life of office documents
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Office 2.0 (or the social Office 2.0 (or the social life of office documents)life of office documents)
Rashmi Sinhawww.slideShare.net
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Office 1.0Office 1.0(born 1989)(born 1989)
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Per-seatPer-seat licensing licensing
modelmodel
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Focus onFocus on personal personal productivityproductivity
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Proprietary Proprietary systemssystems
No natural No natural
collaboration collaboration modelmodel
idiosyncratic mess ofidiosyncratic mess of folders folders & subfolders& subfolders
sharing sharing happens happens outside systemoutside system
Ribbon menu, brilliant but misses the pointRibbon menu, brilliant but misses the point
People have People have seen the futureseen the future
Wikis
Second Life
long tailsearch
tagging
World of warcraft
Search engine optimization
Web 2.0
AJAX
Real time collaboration
wisdom of crowds
YouTube
MySpace
How it works•People connect to each other•Six degrees of separation•“Are you my friend” awkwardness
First generation Social NetworksFirst generation Social Networks(Friendster, LinkedIn…)(Friendster, LinkedIn…)
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Second generationSecond generation
social networkssocial networks
Put objects at the center
Objects invite us toConnectPlayReach out
Put objects at the center
Objects invite us toConnectPlayReach out
Coffee Dance performance Tomatoes
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
How it works•People share objects | watch others•Connections through objects•Social info streams: emergence of popular, interesting items
Model 1: Watercooler Model 1: Watercooler conversations conversations (around objects e.g., Flickr, Yahoo answers)(around objects e.g., Flickr, Yahoo answers)
How it works•Individual to individual to individual•Popularity based navigation track “viral” items
Model 2: Viral sharing Model 2: Viral sharing (passing on (passing on interesting stuff, e.g., YouTube videos)interesting stuff, e.g., YouTube videos)
1) I send video I like -> -> to you. You pass on -->
--> to her, who sends on
to her, who passes on…
1) I tag my bookmarks
-> you see my tags
-->You share your tags ->
How it works•Saving & tagging your stuff (creating bookmarks).•Tags mediate social connections•Formation of social/conceptual information streams. Emergence of popular, interesting items
Model 2: Tag-based social sharing Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us)(linked by concepts. e.g., del.icio.us)
politicslebanon
Global voices
politics
technologyGlobal voices
webJAVA
CNN networksblogs
science
science
science
brain
1) I find interesting story
-> you rate story
-->Others rate stories
How it works•Finding and rating stories•Popular stories rise to top
Model 4: Social news creation Model 4: Social news creation (rating news stories, e.g., digg, Newsvine)(rating news stories, e.g., digg, Newsvine)
5
4
Documents as social Documents as social objectsobjects
……documents have served not documents have served not simply to write, but also to simply to write, but also to underwrite social interactions; underwrite social interactions; not simply to communicate, not simply to communicate, but also to coordinate social but also to coordinate social practices…practices…
John Seely Brown & Paul DuguidSocial life of documents
John Seely Brown & Paul DuguidSocial life of documents
New forms of document > New forms of document > new Social Worldsnew Social Worlds
LettersCopiersFaxesZines
LettersCopiersFaxesZines
from sociologist - Anselm Strauss
Rules for Office Rules for Office 2.02.0
(Inspired by Ismael Ghalimi) (Inspired by Ismael Ghalimi)
Browser based creation / editing / sharing No files on personal computerSyndication, remix & mashup friendlyData import/export, competitionSynchronous collaborationLarge scale social sharing
Browser based creation / editing / sharing No files on personal computerSyndication, remix & mashup friendlyData import/export, competitionSynchronous collaborationLarge scale social sharing
Person to person sharing
Large scale social space
Authoring
No authoring
presentations are hard to presentations are hard to share share
social critique of PowerPoint
large-scale sharing
social space, not a utility
social critique of PowerPoint
large-scale sharing
social space, not a utility
SlideShareSlideSharelaunched Oct 2006Youtube for powerpointPeople immediately got concept
launched Oct 2006Youtube for powerpointPeople immediately got concept
What What people share people share on SlideShareon SlideShare
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
how SlideShare fits into people’s live
Slides asSlides as microcontentmicrocontent
URL for every slide
Comment on individual slides
URL for every slide
Comment on individual slides
Always inAlways in web web modemodeEmbedding retains social context
Full screen is within browser
Embedding retains social context
Full screen is within browser
mashupsmashups with with
audio,videoaudio,videoZentation
SlideShare audio
Zentation
SlideShare audio
good contentgood content floats to floats to
toptop Multiple models of popularity
Users drive navigation
Multiple models of popularity
Users drive navigation
popularitypopularity based based
navigationnavigationtags & social features
exposing the long tail
tags & social features
exposing the long tail
Models ofModels of navigationnavigationSingle simple metric (e.g., Digg)
Single complex metric (e.g., Flickr)
Multiple Simple Metrics (e.g., YouTube, SlideShare)
Single simple metric (e.g., Digg)
Single complex metric (e.g., Flickr)
Multiple Simple Metrics (e.g., YouTube, SlideShare)
Popularity Popularity metricsmetrics
Metric GoalFavoriting Remember stuff
Show others what you like
Tagging Remember stuff
Commenting Interact with others
Digging Decide what goes to front page
Viewing Watch it
Embedding Share on your blog
Emailing Share with your friends
SlideShare storiesSlideShare stories(complications that arise when you share
documents)
Identity Identity productionproduction
Mashups & Mashups & attributionattribution
notions ofnotions of privacy privacy
Finally Finally Slides athttp://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/
you can find me at http://www.slideshare.net/rashmi