This Global Product Management Talk Twitter discussion will uncover how value co-creation can be applied to the successful development of products and services.
- 1. Transcript from Oct 3, 2011: Global Product Management Talk
w/ Jose Briones, Ph.D. Value Co-Creation and Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site:
http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrPodcast:
http://bit.ly/pRXc5ZLinks: http://pack.li/3uINTROValue Co-Creation
not only describes a business management trend of jointly creating
products, the term also refers to a changein orientation towards
quantifying the customer experience. Value co-creation is a
movement towards recognizing the perceivedvalue experienced by the
customer throughout all interactions with the product, brand and
service. Product managers recognize thatthe value of the customer
experience is much more than mere financial transactions. This
discussion will uncover how value co-creation can be applied to the
successful development of products and services.ABOUT JOSE BRIONES,
Ph.D.Dr. Jose A. Briones is currently the Dr. Briones has a Ph.D.
in Chemical Engineering fromDirector of Operations of SpyroTek
Clemson University and is a graduate of the BusinessPerformance
Solutions, a diversified Administration Program from Wharton
Business School. Dr.supplier of BPM software and Briones expertise
and experience includes: Innovationinnovation management
services.Management, Product Development and Ideation, BusinessDr.
Briones also holds managerialModel Assessments, Product Portfolio
Value Analysis,and board positions in several Probabilistic
Decision Forecasting Analysis and use of Socialcompanies,
including: Smarty-EarsMedia to achieve Social Change.LLC, a
developer of iPhone Apps forSpeech Therapy applications; Green
Technologies Corp., a For the past year, Dr. Briones has been
creating a next-supplier of hypoallergenic Natural Rubber and AXL
Energy generation framework for innovation management based onLLC,
a market research and engineering support company a spiral
approach. The basis for the framework is the differentfor the oil
and gas segment. Dr. Briones is also an Advisory management
approaches for disruptive or new-marketBoard Member of the DFW
Product Group. innovation vs. incremental innovation combined with
a controlled iterative approach to the discovery process. ThisDr.
Briones has 20 years of commercial and technical framework has been
presented at numerous conferencesexperience in the manufacturing
industry, holding positions in and webinars to great reviews.the
areas of marketing, innovation, sales, engineering andR&D with
Fortune 300 companies such as Celanese, Air "As a frequent
participant in the Global Product ManagementProducts and Reichhold.
Dr. Briones experience also Talk, as well as other Twitter chats,
such as #innochat, I lookincludes custom manufacturing companies
and software forward to the participants experience in applying
value co-startups. Dr. Briones has been the commercial or technical
creation to the product management process," commentedleader in the
launch and commercialization of over 35 newDr. Briones.products for
a variety of applications and end use segments.Dr. Briones is also
named as inventor in 5 different patents.QUESTIONSMENTIONED DURING
TALKQ1 How do you define value?Value Co-Creation, The New Approach
To Successful Product Innovation http://slidesha.re/nqm2AwQ2 Are
there different types of value? My personal definition of Business
with Customer Value Co- creation http://bit.ly/pBIgz7Q3 How do you
measure value? Value-based Service Systems: Value Co-creation
http://bit.ly/o8zfiUQ4 How do you define value co-creation?How
Co-creation Differentiates Customer Experience 90:10 Blog
http://bit.ly/nBnos9Q5 What examples are you aware of where
valueCo-creation And The Impact On The Three Levels Ofco-creation
has been used in the successfulProduct http://read.bi/oFFLGz Whats
Your Platform for Value Co-Creation? Social CRMdevelopment of
products and services?ideas by Mark Tamis http://bit.ly/pw2btV Dan
Ariely http://bit.ly/qy3u2iQ6 What advice would you give to a
company thatTools: Kano, conjoint analysis Products: Apple
Macintosh, hybrid cars, Virgin Airlineswants to get into value
co-creation? Augmentative & Alternative Communication
Technology (AAC): Steven Hawking, Roger
Ebert_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3Thank you http://bit.ly/phTOWh
1GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com
@prodmgmttalk #prodmgmttalk
2. Transcript from Oct 3, 2011:Global Product Management Talk w/
Jose Briones, Ph.D. Value Co-Creation and Product ManagementMAIL:
http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site:
http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrTWEET
CHRONOLOGYHakanKilic Finally able to attend todays #prodmgmttalk!
-2:10 PM Oct 3rd, 2011thebuddygroup Join #prodmgmttalk Mondays at
4:00 PM PST on Twitter. Follow @prodmgmttalk for
more:http://ow.ly/6M5Ag /via @cindyfsolomon -2:55 PM Oct 3rd,
2011ProdMgmtTalk Thanks for RT! Hope to see you soon!@thebuddygroup
http://t.co/BaBe5x4M Value Co-creationw/@brioneja #prodmgmttalk
-3:10 PM Oct 3rd, 2011brainmates Aussie Product Management Talk
Followers. Todays talk starts at 10AM because of Daylight Savings
#prodmgmttalk -3:10 PM Oct 3rd, 2011ProdMgmtTalk Excellent! Todays
resources: http://pack.li/3u Value Co-Creation w/ @brioneja RT
@HakanKilic: Finallyable to attend todays #prodmgmttalk -3:11 PM
Oct 3rd, 2011cindyfsolomon RT @brainmates: Aussie Product
Management Talk Followers. Todays talk starts at 10AM because
ofDaylight Savings#prodmgmttalk -3:12 PM Oct 3rd, 2011cindyfsolomon
Questions for todays discussion are here: http://t.co/Tdm1S2PK
#prodmgmttalk 3:13 PM Oct 3rd, 2011cindyfsolomon Resources for
todays event: http://pack.li/3u#prodmgmttalk 3:13 PM Oct 3rd,
2011cindyfsolomon Value & Co-creation: Listen speaker &
co-hostshttp://t.co/RBLwOuMq Tweet us to let us know yourecalling
in: (323) 927-2957 #prodmgmttalk -3:16 PM Oct 3rd,
2011cindyfsolomon #prodmgmttalk talks place every Monday at 4:00 PM
PT on Twitter. Follow @prodmgmttalk-3:19 PMOct 3rd,
2011Ycnt_ibdonlyjen RT @brainmates: Aussie Product Management Talk
Followers. Todays talk starts at 10AM becauseof Daylight
Savings#prodmgmttalk -3:20 PM Oct 3rd, 2011cindyfsolomon Starting
in 1/2 hour: press releasehttp://t.co/pVPOGzqb Background readings:
http://pack.li/3u#prodmgmttalk -3:31 PM Oct 3rd, 2011cindyfsolomon
Read this! Value based Service Systems http://t.co/mUOqlNbH for
Socratic discussion in 25 mins#prodmgmttalk -3:35 PM Oct 3rd,
2011cindyfsolomon Todays blogtalkradio Podcast
http://t.co/osn2SrX2Call in & tweet us to let us know: (323)
927-2957 #prodmgmttalk -3:46 PM Oct 3rd, 2011HakanKilic RT
@cindyfsolomon: Todays blogtalkradio Podcasthttp://t.co/PWxCqT2U
Call in & tweet us to let us know:(323) 927-2957 #prodmgmttalk
-3:49 PM Oct 3rd, 2011cindyfsolomon Pre-talk with Jose Briones has
started! @brioneja http://t.co/osn2SrX2 Call in: (323) 927-2957
#prodmgmttalk -3:50 PM Oct 3rd, 2011cindyfsolomon Never
participated in a twitter chat? FAQs -http://t.co/Qr2s1o0O Join us!
#prodmgmttalk -3:51 PM Oct3rd, 2011cindyfsolomon How to participate
in Global Prod Mgmt Talk? http://t.co/nV2DZflo #prodmgmttalk -3:52
PM Oct
3rd,2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3Thank you http://bit.ly/phTOWh 2GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 3. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product Management MAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9Yrpiplzchoice joining #prodmgmttalk with
@cindysolomon and @jbriones http://t.co/gjy93SF1 -3:53 PM Oct 3rd,
2011cindyfsolomon Welcome @piplzchoice @HakanKilic #prodmgmttalk
-3:53 PM Oct 3rd, 2011cindyfsolomon Please introduce yourself:
where youre tweeting from, your involvement w/product management
whenyou come in! #prodmgmttalk -3:54 PM Oct 3rd, 2011cindyfsolomon
Today: Please follow @brioneja @prodmgmttalk@cindyfsolomon
@brainmates and use hashtag#prodmgmttalk -3:54 PM Oct 3rd,
2011cindyfsolomon Our speaker @brioneja Dr. Jose A. Briones
currently Director Operations of SpyroTek PerformanceSolutions
#prodmgmttalk -3:55 PM Oct 3rd, 2011brainmates Dear followers. I
will be co-hosting a twitter chat in 5 minutes. Please forgive the
volume of tweets#prodmgmttalk -3:57 PM Oct 3rd, 2011cindyfsolomon
Our speaker @brioneja Dr. Briones has 20 years of commercial &
technical experience with Fortune300 companies #prodmgmttalk -3:57
PM Oct 3rd, 2011cindyfsolomon Dr. Briones experience also includes
custom manufacturing companies and software startups.@brioneja
#prodmgmttalk -3:57 PM Oct 3rd, 2011brainmates Looking forward to
speaking to @brioneja talk about#value and the creation of value
#prodmgmttalk -3:58PM Oct 3rd, 2011cindyfsolomon Tweeting Best
Practices FAQs - #ProdMgmtTalkhttp://t.co/8WzU7LSf -3:58 PM Oct
3rd, 2011cindyfsolomon Our format: we post questions Q1, Q2, Q3
please answer using A1, A2, A3 #prodmgmttalk -3:59 PMOct 3rd,
2011cindyfsolomon Todays questions are at http://t.co/PUWTi1Q0
Todays pack of links & resources:
http://pack.li/3u#prodmgmttalk -4:00 PM Oct 3rd, 2011Brioneja Hello
to Product Managers, Market Developers and Innovators. Thanks for
the opportunity of co-hosting thischat #prodmgmttalk -4:00 PM Oct
3rd, 2011Brioneja Look forward to your input, feedback and opinions
regarding the definition and measurement of value#prodmgmttalk
-4:00 PM Oct 3rd, 2011cindyfsolomon This is Cindy, your co-host,
tweeting from across the bay from San Francisco #prodmgmttalk -4:01
PMOct 3rd, 2011cindyfsolomon Welcome Jose Briones, Ph.D. @brioneja
Todays speaker! #prodmgmttalk -4:01 PM Oct 3rd, 2011cindyfsolomon
RT @piplzchoice: joining #prodmgmttalk with @cindysolomon and
@jbriones http://t.co/gjy93SF1 -4:01PM Oct 3rd, 2011brainmates
Hello everyone. Its Adrienne from Sydney.#prodmgmttalk -4:02 PM Oct
3rd, 2011JJRiquelmeM RT @Brioneja: Hello to Product Managers,
Market Developers and Innovators. Thanks for theopportunity of
co-hosting this chat #prodmgmttalk -4:02 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh3GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 4. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product Management MAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9YrJJRiquelmeM RT @Brioneja: Look forward to your
input, feedback and opinions regarding the definition
andmeasurement of value#prodmgmttalk -4:02 PM Oct 3rd, 2011Brioneja
Lets start the discussion #prodmgmttalk -4:03 PM Oct 3rd,
2011ProdMgmtTalk Todays questions are at http://t.co/pRHkMxjA
Todays pack of links & resources:
http://pack.li/3u#prodmgmttalk http://t.co/ZnvqR9DT -4:03 PM Oct
3rd, 2011ErikaLAndersen Hi from Erika Andersen in Salt Lake City.
Check into #prodmgmttalk -4:03 PM Oct 3rd, 2011ProdMgmtTalk And
were starting! Q1 How do you define value? #prodmgmttalk
http://t.co/ZnvqR9DT -4:04 PM Oct3rd, 2011ProdMgmtTalk Please
introduce yourself: where youre tweeting from, your involvement
w/product management whenyou come in! #prodmgmttalk -4:04 PM Oct
3rd, 2011Trillogy3 RT @piplzchoice: joining #prodmgmttalk
with@cindysolomon and @jbriones http://t.co/gjy93SF1 -4:04 PMOct
3rd, 2011Brioneja I think there is significant consensus regarding
the importance of value in innovation and product/servicecreation
#prodmgmttalk -4:04 PM Oct 3rd, 2011Brioneja However, there is
little consensus as to the definition and measurement of value
#prodmgmttalk -4:05 PM Oct3rd, 2011JJRiquelmeM RT @Brioneja: I
think there is significant consensus regarding the importance of
value in innovation andproduct/service creation #prodmgmttalk -4:05
PM Oct 3rd, 2011ProdMgmtTalk Welcome anonymous guests!
#prodmgmttalk http://t.co/ZnvqR9DT -4:05 PM Oct 3rd,
2011JJRiquelmeM RT @Brioneja: However, there is little consensus as
to the definition and measurement of value#prodmgmttalk -4:05 PM
Oct 3rd, 2011Brioneja What is your own definition of value? All
opinions are welcome #prodmgmttalk -4:05 PM Oct 3rd, 2011brainmates
Agree RT @Brioneja: However, there is little consensus as to the
definition and measurement of value#prodmgmttalk -4:05 PM Oct 3rd,
2011piplzchoice Gregory tweeting from SF East Bay #prodmgmttalk
http://t.co/gjy93SF1 -4:06 PM Oct 3rd, 2011brainmates A1: Value =
what customers are willing to exchange ($, info etc) for your
product/service #prodmgmttalk -4:07 PM Oct 3rd, 2011Brioneja
@ErikaLAndersen @piplzchoice Hello Erika and Gregory, I look
forward to your opinions for todaysdiscussion #prodmgmttalk -4:07
PM Oct 3rd, 2011piplzchoice A1 Product value can be measured by a
degree it meets customer expectations
#prodmgmttalkhttp://t.co/gjy93SF1 -4:07 PM Oct 3rd,
2011ProdMgmtTalk RT @brainmates: A1: Value = what customers are
willing to exchange ($, info etc) for your product/service
#prodmgmttalk -4:08 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh4GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 5. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D.Value Co-Creation and Product
Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8
Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh RT
@brainmates: A1: Value = what customers are willing to exchange ($,
info etc) for your product/ service #prodmgmttalk -4:08 PM Oct 3rd,
2011Brioneja A definition that I use is that value is a measure of
need or desirability. What do you all think? #prodmgmttalk-4:08 PM
Oct 3rd, 2011agilebench I like the notion that value is relative.
It makes it easier to estimate value comparatively
#prodmgmttalkhttp://t.co/mMD7bpR6 -4:08 PM Oct 3rd, 2011saeedwkhan
@brainmates Value and price are different beasts entirely. Value is
what you get from something. Price iswhat you pay. #prodmgmttalk
-4:08 PM Oct 3rd, 2011Brioneja @agilebench Yes, it is certainly
relative, different for every individual #prodmgmttalk -4:09 PM Oct
3rd, 2011agilebench This approach takes its queue from agile
estimation techniques (which are focused on cost, not
value)#prodmgmttalk http://t.co/mMD7bpR6 -4:09 PM Oct 3rd,
2011ProdMgmtTalk RT @agilebench: I like the notion that value is
relative. It makes it easier to estimate valuecomparatively
#prodmgmttalk http://t.co/mMD7bpR6 -4:09 PM Oct 3rd,
2011hienergyguy #prodmgmttalk value is what further rewards,
relationships, and results can be obtained by after atransaction
http://t.co/IUG7UalD -4:09 PM Oct 3rd, 2011lmckeogh @Brioneja :
agree w/ half of that. I can think of some things that are
desirable but dont necessarily havevalue .#prodmgmttalk -4:09 PM
Oct 3rd, 2011brainmates Its only 1 part of it RT @Brioneja: A
definition that I use is that value is a measure of need or
desirability.#prodmgmttalk -4:09 PM Oct 3rd, 2011Brioneja
@saeedwkhan Yes, they are absolutely different. Its critical to 1st
determine the value of the offeringBEFORE setting price
#prodmgmttalk -4:10 PM Oct 3rd, 2011Brioneja @brainmates Could you
elaborate? #prodmgmttalk -4:10 PM Oct 3rd, 2011ProdMgmtTalk
@lmckeogh - that something is desirable - does that not define its
value (amount of desirability)?#prodmgmttalk http://t.co/ZnvqR9DT
-4:11 PM Oct 3rd, 2011Brioneja @lmckeogh Desiring something to
fulfill a personal want means the product has value for that
individual#prodmgmttalk -4:11 PM Oct 3rd, 2011brainmates Agree
@saeedwkhan: re: the diff btwn price & value but in #business
world price closely follows value#prodmgmttalk -4:12 PM Oct 3rd,
2011Brioneja @lmckeogh The fashion industry has always relied on
this. #prodmgmttalk -4:12 PM Oct 3rd, 2011piplzchoice RT
@brainmates: Agree @saeedwkhan: re: the diff btwn price & value
but in #business world price closelyfollows value #prodmgmttalk
-4:12 PM Oct 3rd, 2011Brioneja @brainmates @saeedwkhan
Unfortunately in most companies price comes first, value later
#prodmgmttalk -4:12 PM Oct 3rd, 2011ErikaLAndersen Whether
something "should" have value and "does" have value are different.
#prodmgmttalk -4:13 PMOct 3rd,
2011_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3Thank you
http://bit.ly/phTOWh5GLOBAL PRODUCT MANAGEMENT TALK
http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk 6.
Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose
Briones, Ph.D.Value Co-Creation and Product Management MAIL:
http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site:
http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja
@hienergyguy Yes, rewards and relationships is a big part of value.
Service industries use this constantly#prodmgmttalk -4:13 PM Oct
3rd, 2011lmckeogh E.g. I desire a strand of pearls. However, its
value or more exactly, its price is artificially set by
someone(jeweler).#prodmgmttalk -4:13 PM Oct 3rd, 2011Brioneja
@ErikaLAndersen Value is relative for each individual. Something
may have value for you but not forme #prodmgmttalk -4:13 PM Oct
3rd, 2011ProdMgmtTalk Welcome @ErikaLAndersen @marybnolan
@Trillogy3@Agilebench @hienergyguy
#prodmgmttalkhttp://t.co/ZnvqR9DT -4:14 PM Oct 3rd, 2011Brioneja
@ErikaLAndersen That forms the entire basis of real market
segmentation #prodmgmttalk -4:14 PM Oct 3rd,2011lmckeogh Agree RT
@ErikaLAndersen: Whether something "should" have value and "does"
have value are different. #prodmgmttalk -4:14 PM Oct 3rd,
2011ProdMgmtTalk Q2 Are there different types of value? (were
already answering this!) #prodmgmttalkhttp://t.co/ZnvqR9DT -4:15 PM
Oct 3rd, 2011Brioneja @lmckeogh The price may be set, but some
individuals may thing the price is above value, some
below#prodmgmttalk -4:15 PM Oct 3rd, 2011agilebench What approaches
could we take when attempting to enhance the value of our current
products?#prodmgmttalk http://t.co/mMD7bpR6 -4:16 PM Oct 3rd,
2011Brioneja @ProdMgmtTalk A2: I personally use two categories:
Hard (monetizable, directly measurable) and soft(emotional/
subjective) #prodmgmttalk -4:16 PM Oct 3rd, 2011lmckeogh @Brioneja
yes, price can be an arbitrary measure and will differ between
consumers #prodmgmttalk -4:16PM Oct 3rd, 2011ErikaLAndersen A2:
Yes, absolutely. Seat on airplane. Business ppl may value much more
than vacationers - hence,segmentation #prodmgmttalk -4:16 PM Oct
3rd, 2011Trillogy3 Q2 Yes. The example that springs to mind is
economic value versus personal value.
#prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:18 PM Oct 3rd,
2011ProdMgmtTalk @brioneja says "Some market segments value Hard
> Soft: classical ex: hybrid cars"
#prodmgmttalkhttp://t.co/ZnvqR9DT -4:19 PM Oct 3rd, 2011Brioneja
@ProdMgmtTalk The classic example is hybrid cars: Hard value: Gas
Savings, Soft Value: Saving the Planet#prodmgmttalk -4:19 PM Oct
3rd, 2011saeedwkhan @brioneja - A2 Yes. Diff types of value. usu.
saves time/effort, gives peace of mind, makes/saves moneyetc.
#prodmgmttalk -4:19 PM Oct 3rd, 2011ProdMgmtTalk RT @Trillogy3: Q2
Yes. The example that springs to mind is economic value versus
personal value.#prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:19 PM Oct 3rd,
2011Brioneja @Trillogy3 Could you elaborate? #prodmgmttalk -4:19 PM
Oct 3rd,
2011_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3Thank you
http://bit.ly/phTOWh6GLOBAL PRODUCT MANAGEMENT TALK
http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk 7.
Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose
Briones, Ph.D. Value Co-Creation and Product Management MAIL:
http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site:
http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrErikaLAndersen Hard
value for cars: ability to get from A to B. Soft: Luxurious feel,
prestige? #prodmgmttalk -4:19 PMOct 3rd, 2011Trillogy3 Q2 Example -
grandmas rocking chair on EBay. May have great value to me, but no
econ. value#prodmgmttalk http://t.co/Qa9F1Ak2 -4:20 PM Oct 3rd,
2011Brioneja @saeedwkhan Do you define market segments using
different types of value? #prodmgmttalk -4:20 PM Oct3rd,
2011ProdMgmtTalk RT @ErikaLAndersen: Hard value for cars: ability
to get from A to B. Soft: Luxurious feel, prestige?#prodmgmttalk
-4:20 PM Oct 3rd, 2011lmckeogh So, in simple terms @Brioneja, value
has both a subjective&objective component. Could you plot
objectivealong X axis vs. sub #prodmgmttalk -4:20 PM Oct 3rd,
2011Brioneja @ErikaLAndersen Yes, Branding big part of soft
value#prodmgmttalk -4:20 PM Oct 3rd, 2011eghenson so categories of
value - economic, social, personal?#prodmgmttalk -4:21 PM Oct 3rd,
2011piplzchoice RT @lmckeogh: So, in simple terms @Brioneja, value
has both a subjective&objective component. Couldyou plot
objective along X axis vs. sub #prodmgmttalk -4:21 PM Oct 3rd,
2011ProdMgmtTalk Welcome @eghenson
#prodmgmttalkhttp://t.co/ZnvqR9DT -4:21 PM Oct 3rd, 2011brainmates
RT @saeedwkhan: Diff types of value. usu. saves time/effort, gives
peace of mind, makes/saves moneyetc.#prodmgmttalk -4:21 PM Oct 3rd,
2011Brioneja @Trillogy3 Wouldnt the fact that it does have great
value to you also means some economic value to you?#prodmgmttalk
-4:21 PM Oct 3rd, 2011Brioneja @lmckeogh It is theoretically
possible, difficulty is relative measure of subjective value
#prodmgmttalk -4:22PM Oct 3rd, 2011ProdMgmtTalk Q3 How do you
measure value? #prodmgmttalk http://t.co/ZnvqR9DT -4:22 PM Oct 3rd,
2011ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please
answer using A1, A2, A3 #prodmgmttalkhttp://t.co/ZnvqR9DT -4:22 PM
Oct 3rd, 2011Trillogy3 Q3 price is one way. #prodmgmttalk
http://t.co/Qa9F1Ak2 -4:23 PM Oct 3rd, 2011saeedwkhan @Brioneja Yes
Segment by value & use case.Value changes based on who is
recving value & whatvalue they in turn can deliver.
#prodmgmttalk -4:23 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk I
separated "Hard" and "Soft" value essentially b/c of easy of
measurement/ quantification#prodmgmttalk -4:23 PM Oct 3rd,
2011lmckeogh A3: Time is money IMO. If I can save time depending on
the cost I may value it. #prodmgmttalk -4:23 PMOct 3rd,
2011Brioneja @ProdMgmtTalk Easy to measure gas savings, more
difficult to properly measure the satisfaction you getfrom saving
the planet #prodmgmttalk -4:24 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh7GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 8. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product Management MAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9Yreghenson often you can test/measure value by
comparing the object of test to existing objects of proven
value#prodmgmttalk -4:24 PM Oct 3rd, 2011Brioneja @lmckeogh
Absolutely, time savings are quantifiable and measurable, "hard"
value #prodmgmttalk -4:24 PMOct 3rd, 2011Trillogy3 A3: I guess you
could also measure by volume - units purchased. Also number of
referrals. #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:24 PM Oct 3rd,
2011brainmates A3: Measure value through desire to pay for it in
some way (time, $, freedom) #prodmgmttalk -4:25 PM Oct3rd,
2011lmckeogh @Brioneja: What I meant by last comment was can you
transform a soft measure into something hardduring value discovery
#prodmgmttalk -4:25 PM Oct 3rd, 2011eghenson entertainment, as
example. You pay X to go to the movies. Would you pay X for this
other choice? or morethan X? #prodmgmttalk -4:25 PM Oct 3rd,
2011Brioneja @brainmates Yes, but how do you set the initial price
if you do not know how much customers value youroffering?
#prodmgmttalk -4:26 PM Oct 3rd, 2011lmckeogh @Brioneja: @brainmates
: pick a price and see what happens. Shoot high. Easier to go
lower#prodmgmttalk -4:27 PM Oct 3rd, 2011Brioneja @Trillogy3 The
catch 22 is that if you dont have an estimate of the value of your
offering, you may set pricetoo low or high #prodmgmttalk -4:27 PM
Oct 3rd, 2011eghenson comparing new to existing gives you an
initial basis for assessing value #prodmgmttalk -4:27 PM Oct
3rd,2011ErikaLAndersen value derived equated to goals met: hard
goals (tasks, speed) measurable; soft (feeling smart, havingfun)
not#prodmgmttalk -4:28 PM Oct 3rd, 2011Trillogy3 A3: Measuring soft
value - market research can be helpful in quantifying.
#prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:28 PM Oct 3rd, 2011brainmates
@brioneja - Through customer discovery - segmentation, problem
definition, solution design & testing#prodmgmttalk -4:28 PM Oct
3rd, 2011Brioneja @lmckeogh @brainmates Setting the price too high
may doom your product launch #prodmgmttalk -4:28 PMOct 3rd,
2011Brioneja @lmckeogh My favorite example is the Apple MacIntosh
#prodmgmttalk -4:28 PM Oct 3rd, 2011ErikaLAndersen RT @Brioneja:
@lmckeogh @brainmates Setting the price too high may doom your
product launch#prodmgmttalk -4:28 PM Oct 3rd, 2011Brioneja
@lmckeogh Before Steve Jobs learned how to do Marketing, he made
horrible decisions #prodmgmttalk -4:28PM Oct 3rd, 2011piplzchoice
RT @Brioneja: @lmckeogh @brainmates Setting the price too high may
doom your product launch#prodmgmttalk -4:28 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh8GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 9. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D.Value Co-Creation and Product
Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8
Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrsaeedwkhan
@Brioneja Price is usu. dynamic and iterative. Setting initial
price is easy. Setting a good initial price ishard. #prodmgmttalk
-4:29 PM Oct 3rd, 2011lmckeogh Doom is so fatalistic. There is
always tomorrow. Adjust based on feedback. Working against gravity
isharder than with it.#prodmgmttalk -4:29 PM Oct 3rd,
2011brainmates @Brioneja: @lmckeogh @brainmates Setting the price
too low may mean that youll leave $ on the table#prodmgmttalk -4:29
PM Oct 3rd, 2011eghenson Both @Brioneja @lmckeogh make good points.
other market features need to be considered when
definingprice#prodmgmttalk -4:29 PM Oct 3rd, 2011Brioneja @lmckeogh
If Apple had lowered the prices in the late 90s just a bit, we
would all be typing on a macintoshtoday#prodmgmttalk -4:29 PM Oct
3rd, 2011brainmates RT @saeedwkhan: Price is usu. dynamic and
iterative. Setting initial price is easy. Setting a good
initialprice is hard.#prodmgmttalk -4:30 PM Oct 3rd, 2011Brioneja
@saeedwkhan Yes, that is the critical issue, understand value
BEFORE setting the initial price#prodmgmttalk -4:30 PM Oct 3rd,
2011lmckeogh @Brioneja : But what would they have compromised in
value? #prodmgmttalk -4:30 PM Oct 3rd, 2011Brioneja @saeedwkhan Use
tools like Kano or conjoint analysis before going to market
#prodmgmttalk -4:30 PM Oct3rd, 2011eghenson Please consider the
notion of using reasonable comparisons for setting initial pricing
or test pricing#prodmgmttalk -4:31 PM Oct 3rd, 2011Brioneja
@lmckeogh sorry, I meant late 80s before the launch of Windows 3.1
#prodmgmttalk -4:31 PM Oct 3rd, 2011Brioneja @lmckeogh The fact is
that Steve Jobs set the price higher than the perceived value of
the UI and almostkilled the company #prodmgmttalk -4:31 PM Oct 3rd,
2011lmckeogh @Brioneja : agree about using tools. Kano can help
with value but not necessarily a price point from myPOV.
#prodmgmttalk -4:32 PM Oct 3rd, 2011eghenson anyhow I am new to
this sort of forum and beg your indulgence if I am awkward -
#prodmgmttalk -4:32 PMOct 3rd, 2011eghenson people seem to be
iterating on what is hard or errors made rather than practical
ideas toaddress #prodmgmttalk -4:32 PM Oct 3rd, 2011brainmates Q4
What do you define value co-creation?#prodmgmttalk -4:32 PM Oct
3rd, 2011Brioneja @eghenson All opinions welcome, keep the
conversation coming #prodmgmttalk -4:32 PM Oct 3rd, 2011Brioneja
@lmckeogh I agree, you need conjoint for price point#prodmgmttalk
-4:33 PM Oct 3rd, 2011ProdMgmtTalk @eghenson Youre doing great!
Were all new to Socratic method discussion & inquiry via
Twitter!#prodmgmttalk -4:33 PM Oct 3rd,
2011_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3Thank you
http://bit.ly/phTOWh9GLOBAL PRODUCT MANAGEMENT TALK
http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk 10.
Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose
Briones, Ph.D. Value Co-Creation and Product Management MAIL:
http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site:
http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh @eghenson :
by understanding the errors can be sure not to make same mistakes
#prodmgmttalk -4:33 PMOct 3rd, 2011piplzchoice Good point RT
@eghenson people seem to be iterating on what is hard or errors
made rather thanpractical ideas to address #prodmgmttalk -4:33 PM
Oct 3rd, 2011ErikaLAndersen Can do for comparable tasks, what about
soft values like fun, prestige? RT @eghenson: reas. compsfor
initial pricing #prodmgmttalk -4:33 PM Oct 3rd, 2011ProdMgmtTalk
Resources of links attempting to define value co-creation
http://pack.li/3u #prodmgmttalkhttp://t.co/ZnvqR9DT -4:34 PM Oct
3rd, 2011ErikaLAndersen Yes! More the merrier. Welcome! RT
@eghenson: anyhow I am new to this sort of forum and begyour
indulgence if I am awkward - #prodmgmttalk -4:34 PM Oct 3rd,
2011Brioneja @brainmates The subject of value co-creation is a more
recent subset definition of value #prodmgmttalk -4:35PM Oct 3rd,
2011eghenson value-co creation - include customer as well as all
internal stakeholders in product definition #prodmgmttalk -4:35 PM
Oct 3rd, 2011ProdMgmtTalk Value co-creation bringing own resource
for beneficial outcomes at point of consumption
(value-in-use)http://t.co/cTIAyHAu #prodmgmttalk -4:35 PM Oct 3rd,
2011Brioneja @brainmates There are those that say it is about the
customer experience #prodmgmttalk -4:35 PM Oct 3rd,2011lmckeogh
[side note] In determine value one good reference is Dan Arielys
Predictable Irrational. Talks about howmind plays tricks
#prodmgmttalk -4:35 PM Oct 3rd, 2011ProdMgmtTalk Welcome
@evaneekelen Todays questions:http://t.co/pRHkMxjA Were on Q4
#prodmgmttalkhttp://t.co/ZnvqR9DT -4:36 PM Oct 3rd, 2011Brioneja
@brainmates but others say that its about offerings that allow
customers create individualized valuepropositions during use
#prodmgmttalk -4:37 PM Oct 3rd, 2011eghenson Nice @ProdMgmtTalk I
think your comment suggests that stakeholders have direct
participation indefinition/ delivery #prodmgmttalk -4:37 PM Oct
3rd, 2011ErikaLAndersen A4: consider tasks accomplished, speed,
money saved AND visceral enjoyment, reflectivequalities
#prodmgmttalk -4:37 PM Oct 3rd, 2011Brioneja @eghenson There is a
school of thought that says that value co-creation is more than
joint productdevelopment #prodmgmttalk -4:37 PM Oct 3rd,
2011ErikaLAndersen Agree RT @Brioneja: @brainmates There are those
that say it is about the customer experience#prodmgmttalk -4:38 PM
Oct 3rd, 2011Brioneja @lmckeogh Do you have a link? #prodmgmttalk
-4:38 PM Oct 3rd, 20brainmates RT @Brioneja: @eghenson There is a
school of thought that says that value co-creation is more
thanjoint product development #prodmgmttalk -4:38 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh10GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 11. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product Management MAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9Yraussiegoldy You measure value by how close it
is to a win-win. Win for the product/company and win for the
consumer#prodmgmttalk -4:38 PM Oct 3rd, 2011ProdMgmtTalk Welcome!
@aussiegoldy Glad to see you!#prodmgmttalk -4:39 PM Oct 3rd,
2011Brioneja @lmckeogh You can only adjust price if you have not
irrevocably set a certain image of your product in thecustomers
mind #prodmgmttalk -4:39 PM Oct 3rd, 2011lmckeogh RT @Brioneja:
@lmckeogh Do you have a link?http://t.co/uYI52Ns9 #prodmgmttalk
-4:39 PM Oct 3rd, 2011brainmates RT @aussiegoldy: You measure value
by how close it is to a win-win. Win for the product/company andwin
for the consumer #prodmgmttalk -4:39 PM Oct 3rd, 2011ErikaLAndersen
Co-creation: Who is the co? the end user, the paying customer?
stakeholders? #prodmgmttalk -4:39PM Oct 3rd, 2011eghenson @Brionej
yes, that value co-creation > than joint product development. I
agree. In what ways, what else isneeded? #prodmgmttalk -4:39 PM Oct
3rd, 2011ProdMgmtTalk RT @ErikaLAndersen: Co-creation: Who is the
co? the end user, the paying customer? stakeholders?#prodmgmttalk
-4:40 PM Oct 3rd, 2011aussiegoldy @ProdMgmtTalk Im not really here,
but turned on Twitter and saw a #prodmgmttalk tweet. Couldnt
helpmyself! -4:40 PM Oct 3rd, 2011eghenson @ErikaLAndersen yes, all
of the above in some appropriate way #prodmgmttalk -4:40 PM Oct
3rd, 2011Brioneja @eghenson it is about different value creation
during use due to the interactions of the customer with
youroffering #prodmgmttalk -4:41 PM Oct 3rd, 2011eghenson
@ErikaLAndersen each stakeholder, customer, end user need to
somehow be represented in product /service dev process#prodmgmttalk
-4:41 PM Oct 3rd, 2011Brioneja @aussiegoldy We are not here either
#prodmgmttalk -4:41 PM Oct 3rd, 2011ProdMgmtTalk @aussiegoldy Were
glad to be a valuable diversion!#prodmgmttalk -4:41 PM Oct 3rd,
2011ErikaLAndersen RT @Brioneja: @aussiegoldy We are not here
either #prodmgmttalk -4:41 PM Oct 3rd, 2011eghenson @Brioneja LOL!
#prodmgmttalk -4:42 PM Oct 3rd, 2011brainmates Q5 What successful
examples r u aware of where value co-creation has been used in the
successful devof products and services? #prodmgmttalk -4:42 PM Oct
3rd, 2011ProdMgmtTalk And theres no beer here either....! (too
soon?) ((inside recurring joke)) :) #prodmgmttalk -4:42 PM Oct3rd,
2011lmckeogh @eghenson : are you trying to please too many
constituents. Determine the Most Important Customer andset
expectations there #prodmgmttalk -4:42 PM Oct 3rd, 2011Trillogy3 So
would an ex. of co-creation be a donut and coffee together as
opposed to one or the other?#prodmgmttalk http://t.co/Qa9F1Ak2
-4:42 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh11GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 12. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product Management MAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9YrBrioneja @eghenson Yes, critical to involve all
stakeholders #prodmgmttalk -4:43 PM Oct 3rd, 2011ProdMgmtTalk
@Trillogy3 Thats a literal co- example - perhaps donut and coffee
is more co-dependent than co-creation..#prodmgmttalk -4:43 PM Oct
3rd, 2011eghenson @lmckeogh I think this is a longer conversation.
of course priorities need to be set. #prodmgmttalk -4:43 PMOct 3rd,
2011ErikaLAndersen A5: I like Virgin Airlines; successful airline
with focus on good experience to passengers#prodmgmttalk -4:43 PM
Oct 3rd, 2011Brioneja @Trillogy3 Good example. Cooking and food are
certainly areas where co-creation is a way of life#prodmgmttalk
-4:44 PM Oct 3rd, 2011Trillogy3 Or beer and a pretzel :-)
#prodmgmttalk http://t.co/Qa9F1Ak2 -4:44 PM Oct 3rd, 2011lmckeogh
Not critical, nice if you can RT @Brioneja: @eghensonYes, critical
to involve all stakeholders#prodmgmttalk -4:44 PM Oct 3rd,
2011ProdMgmtTalk Indeed: RT @eghenson: @lmckeogh I think this is a
longer conversation. of course priorities need tobe set
.#prodmgmttalk -4:44 PM Oct 3rd, 2011brainmates #Prodmgmt need to
manage the constituents & determine most important reqs
@lmckeogh: @eghenson#prodmgmttalk -4:44 PM Oct 3rd, 2011eghenson
back-scratcher. it provides the functional capability. I get to
direct it to the itch LOL #prodmgmttalk -4:45 PMOct 3rd,
2011Brioneja @ErikaLAndersen What would you say characterizes
Virgin Airlines experience? #prodmgmttalk -4:45 PMOct 3rd,
2011ErikaLAndersen "Beer!" RT @Trillogy3: Or beer and a pretzel
:-)#prodmgmttalk http://t.co/hi3mjuzQ #prodmgmttalk -4:45 PM Oct
3rd, 2011Brioneja @eghenson Some people use back scratchers for
other applications than the one it is intended for. Reachingfor
example#prodmgmttalk -4:46 PM Oct 3rd, 2011Brioneja @eghenson But
the key is to design product that encourage a customer to explore
different avenues of valuevia customization #prodmgmttalk -4:47 PM
Oct 3rd, 2011Trillogy3 Virgin is a good example.
Food/entertainment, great experience and travel #prodmgmttalk -4:47
PM Oct 3rd,2011eghenson @Brioneja RT so the value is extended
beyond original intent. big win for consumer and likely also
provider#prodmgmttalk -4:47 PM Oct 3rd, 2011eghenson @Brioneja is
that a dogma or sometimes appropriate intent? #prodmgmttalk -4:48
PM Oct 3rd, 2011brainmates Isnt it more than that? RT @Brioneja:
@brainmatesThere are those that say it is about the
customerexperience #prodmgmttalk -4:48 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh12GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 13. Transcript from Oct 3, 2011: Global Product
Management Talk w/ Jose Briones, Ph.D.Value Co-Creation and Product
Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8
Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk
@brioneja says key is to design the product so each user will
customize it according to their owndesires#prodmgmttalk
http://t.co/ZnvqR9DT -4:48 PM Oct 3rd, 2011Brioneja @eghenson what
this would mean is that you did not just offer one product, but an
infinitenumber #prodmgmttalk -4:49 PM Oct 3rd, 2011lmckeogh
@Brioneja : a platform type of product that other functionality can
be built upon it. E.g. including APIs insoftware #prodmgmttalk
-4:49 PM Oct 3rd, 2011Brioneja @brainmates It is about the offering
being capable to offer different experiences based on
customerinteractions #prodmgmttalk -4:49 PM Oct 3rd, 2011Trillogy3
Virgin is customizeable! #prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:49 PM
Oct 3rd, 2011ProdMgmtTalk RT @hienergyguy: so, clearly value is
individual and companies need to determine
individually#prodmgmttalk -4:50 PM Oct 3rd, 2011brainmates So its
customised experience rather than customer experience @Brioneja
#prodmgmttalk -4:50 PM Oct3rd, 2011ErikaLAndersen @Brioneja havent
flown VA for while, but they had comfy seats, fun attendants; focus
on goodexperience #prodmgmttalk -4:50 PM Oct 3rd, 2011eghenson
@Brioneja I believe I understand your meaning. I am intrigued by
the notion that any product can beinfinitely flexible #prodmgmttalk
-4:50 PM Oct 3rd, 2011lmckeogh From an airline example standpoint
there is limited co-creation unless I can fly the plane
#prodmgmttalk -4:50 PM Oct 3rd, 2011Brioneja @brainmates not just
customized, it is about the offering being capable of being
customized BY thecustomer#prodmgmttalk -4:51 PM Oct 3rd,
2011brainmates New product! RT @lmckeogh: From an airline example
standpoint there is limited co-creation unless I canfly the plane
#prodmgmttalk -4:51 PM Oct 3rd, 2011eghenson @brainmates I do like
your definition. concrete and understandable #prodmgmttalk -4:51 PM
Oct 3rd, 2011Brioneja @eghenson The best example I was recently
exposed to was iPad apps for alternativecommunication #prodmgmttalk
-4:51 PM Oct 3rd, 2011Trillogy3 @lmckeogh - actually you can order
off a menu for food or entertainment - very customizable.
#prodmgmttalkhttp://t.co/Qa9F1Ak2 -4:51 PM Oct 3rd, 2011brainmates
I am a simple lass :) RT @eghenson: @brainmates I do like your
definition. concrete and understandable#prodmgmttalk -4:51 PM Oct
3rd, 2011ErikaLAndersen IDEO has created business furniture that
can be easily moved around based on need#prodmgmttalk -4:51 PM Oct
3rd, 2011Brioneja @eghenson Individuals with limited communication
abilities represent an infinite number of
variations#prodmgmttalk-4:52 PM Oct 3rd,
2011_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3Thank you
http://bit.ly/phTOWh13GLOBAL PRODUCT MANAGEMENT TALK
http://www.prodmgmttalk.com @prodmgmttalk #prodmgmttalk 14.
Transcript from Oct 3, 2011: Global Product Management Talk w/ Jose
Briones, Ph.D.Value Co-Creation and Product Management MAIL:
http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site:
http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrBrioneja @eghenson
These apps can be customized to match the exact level/need of the
individual #prodmgmttalk -4:52 PM Oct 3rd, 2011lmckeogh @Trillogy3
: you are customizing and paying ala-cart. I am not adding any
value unless I could make myown omelet for others #prodmgmttalk
-4:53 PM Oct 3rd, 2011brainmates Q6 What advice would you have to a
company that wants to get into value co-creation? #prodmgmttalk
-4:53 PM Oct 3rd, 2011ErikaLAndersen So like deaf, dyslexic, blind,
stammerers etc. RT@Brioneja: @eghenson limited
communicationabilities #prodmgmttalk -4:53 PM Oct 3rd, 2011eghenson
@brainmates elegant and well spoken, not simple. To state something
simply ... #prodmgmttalk -4:53 PMOct 3rd, 2011Brioneja @eghenson
Thus the same product looks very different in the hands of one user
vs. another #prodmgmttalk -4:53 PM Oct 3rd, 2011eghenson
@brainmates elegant and well spoken, not simple. To state something
simply ... #prodmgmttalk -4:53 PMOct 3rd, 2011Brioneja @eghenson
Thus the same product looks very different in the hands of one user
vs. another #prodmgmttalk -4:53 PM Oct 3rd, 2011brainmates Shucks
Thanks! RT @eghenson: @brainmates elegant and well spoken, not
simple. To state somethingsimply ...#prodmgmttalk -4:54 PM Oct 3rd,
2011Brioneja @ErikaLAndersen Augmented and alternative
communication is a specific field that deals with individuals
withlimited ..... #prodmgmttalk -4:54 PM Oct 3rd, 2011Brioneja
@ErikaLAndersen .. ability to speak and even type #prodmgmttalk
-4:54 PM Oct 3rd, 2011lmckeogh A6: Should think about and plan for
extensions at inception if you want it to take on a life of its own
#prodmgmttalk-4:54 PM Oct 3rd, 2011lmckeogh A6: Create that Kano
map and use it to fill out the roadmap #prodmgmttalk -4:55 PM Oct
3rd, 2011eghenson @lmckeogh yes, but beware planning paralysis. ;-)
#prodmgmttalk -4:55 PM Oct 3rd, 2011Brioneja @ErikaLAndersen The
best example is Stephen Hawking #prodmgmttalk -4:56 PM Oct 3rd,
2011eghenson @Brioneja thanks for great examples and opening up my
thinking #prodmgmttalk -4:56 PM Oct 3rd, 2011ErikaLAndersen Value
co-creation means the product is platform that is jumping off point
for infiniteuses #prodmgmttalk -4:56 PM Oct 3rd, 2011VFigatelix
Sorry I missed most of the chat! Happy to read the transcripts
later! #prodmgmttalk -4:56 PM Oct 3rd, 2011ProdMgmtTalk Yes!
"Customization by design" include at inception of product RT
@lmckeogh: A6: Should think about& plan for extensions
#prodmgmttalk -4:56 PM Oct 3rd, 2011Brioneja @ErikaLAndersen That
is a good way to look at it. #prodmgmttalk -4:56 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3 Thank you http://bit.ly/phTOWh14GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 15. Transcript from Oct 3, 2011:Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product ManagementMAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9YrBrioneja @eghenson Thanks for the great
conversation! #prodmgmttalk -4:57 PM Oct 3rd, 2011lmckeogh
@eghenson : yes, hard to know where users will take the product,
but dont create a brittle architecture.Make it flexible
#prodmgmttalk -4:57 PM Oct 3rd, 2011brainmates RT @lmckeogh: hard
to know where users will take the product, but dont create a
brittle architecture. Makeit flexible#prodmgmttalk -4:57 PM Oct
3rd, 2011Brioneja @lmckeogh Yes, the design of the product should
incorporate customization from the early stages#prodmgmttalk -4:57
PM Oct 3rd, 2011ProdMgmtTalk Welcome! No worries: unedited
transcript will be here http://t.co/W8s6i8Ap RT @VFigatelix: Sorry
Imissed most of the chat! #prodmgmttalk -4:58 PM Oct 3rd,
2011Brioneja @Trillogy3 I have never flown Virgin. What do you
mean?#prodmgmttalk -4:58 PM Oct 3rd, 2011eghenson @lmckeogh great!
flexible architecture as requirement for customizable products and
as foundation for co-creation #prodmgmttalk -4:58 PM Oct 3rd,
2011brainmates RT @Brioneja: @lmckeogh Yes, the design of the
product should incorporate customization from the earlystages
#prodmgmttalk -4:58 PM Oct 3rd, 2011Brioneja RT @eghenson @lmckeogh
great! flexible architecture as requirement for customizable
products and asfoundation for co-creation #prodmgmttalk -4:58 PM
Oct 3rd, 2011ProdMgmtTalk @brioneja says "Diff betw customizing
prod before ship & product being customizable bycustomer"
#prodmgmttalk -4:59 PM Oct 3rd, 2011Brioneja @VFigatelix Sorry you
could not join us earlier.#prodmgmttalk -4:59 PM Oct 3rd,
2011ProdMgmtTalk Thank you @brioneja for speaking today! Everyones
participation appreciated! #prodmgmttalk -5:00PM Oct 3rd,
2011lmckeogh Ive gotta run, thanks for a great session Jose et.
al.#prodmgmttalk -5:00 PM Oct 3rd, 2011brainmates Time has flown by
so quickly today. Thank you to @brioneja for an exceptional talk
#prodmgmttalk -5:00PM Oct 3rd, 2011eghenson thanks. I found this to
be of value. #prodmgmttalk -5:00 PM Oct 3rd, 2011ErikaLAndersen
Thanks all! #prodmgmttalk -5:01 PM Oct 3rd, 2011ProdMgmtTalk Todays
unedited transcript of tweets: http://t.co/W8s6i8Ap #prodmgmttalk
-5:01 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk Thanks for the chance
to co-host this discussion and thanks to everyone for
participating#prodmgmttalk-5:01 PM Oct 3rd, 2011brainmates Come
again! RT @eghenson: thanks. I found this to be of value.
#prodmgmttalk -5:01 PM Oct 3rd, 2011ProdMgmtTalk Next week is a
holiday - but we have @saeedwkhanscheduled to speak...watch for
updates#prodmgmttalk -5:01 PM Oct 3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3Thank you http://bit.ly/phTOWh15GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 16. Transcript from Oct 3, 2011:Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product ManagementMAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9YrVFigatelix @Brioneja Thanks so much for the
insights - More infor Here http://t.co/usz1WDUj #prodmgmttalk -5:01
PMOct 3rd, 2011ProdMgmtTalk Please blog about your insights to
todays talk to be reposted at http://t.co/89nt0ATG #prodmgmttalk
-5:02 PM Oct 3rd, 2011ProdMgmtTalk Global Product Management Talk
Speaker Schedule http://t.co/RrgV9wRq #prodmgmttalk -5:02 PMOct
3rd, 2011Brioneja This is a presentation I put together on Value
Co-Creation if interested http://t.co/aV1UFn53 #prodmgmttalk -5:02
PM Oct 3rd, 2011brainmates RT @Brioneja: This is a presentation I
put together on Value Co-Creation if interestedhttp://t.co/2vf0vXQM
#prodmgmttalk -5:02 PM Oct 3rd, 2011product_guy Thanks @brioneja
@brainmates @cindyfsolomon#prodmgmttalk Great session. Good food
for furtherstudy ! #prodmgmttalk -5:02 PM Oct 3rd, 2011ProdMgmtTalk
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Join LinkedIn group http://t.co/2SwZRb9y #prodmgmttalk -5:02 PM Oct
3rd, 2011ProdMgmtTalk Resources from todays talk: http://pack.li/3u
#prodmgmttalk -5:03 PM Oct 3rd, 2011ProdMgmtTalk Global Product
Management Talk Speaker Schedule http://t.co/RrgV9wRq Subscribe to
our newsletterhttp://t.co/3bSifQnj #prodmgmttalk -5:04 PM Oct 3rd,
2011Brioneja @product_guy Thanks for participating! #prodmgmttalk
-5:04 PM Oct 3rd, 2011ProdMgmtTalk Youre welcome to come here for
continued talking during the week #prodmgmttalkhttp://t.co/ZnvqR9DT
-5:05 PM Oct 3rd, 2011Brioneja @ProdMgmtTalk I have to get going.
Thanks for a great discussion! #prodmgmttalk -5:06 PM Oct 3rd,
2011ProdMgmtTalk Thank you so much Jose Briones! @brioneja
Everyones contribution valuable. Lots of people inchatroom!
#prodmgmttalk http://t.co/ZnvqR9DT -5:07 PM Oct 3rd,
2011ProdMgmtTalk And thank you to our co-host Adrienne
@brainmatesand our Aussie friends! As well as
Canada,Venezuela..#prodmgmttalk http://t.co/ZnvqR9DT -5:08 PM Oct
3rd, 2011ProdMgmtTalk Contribute to the Global Product Management
Talk blog http://t.co/yNqC2Ksu #prodmgmttalkhttp://t.co/ZnvqR9DT
-5:08 PM Oct 3rd, 2011ProdMgmtTalk Next week: Essential Knowledge
and Skills for Product Management Success w/Saeed Khan@saeedwkhan
#prodmgmttalk http://t.co/ZnvqR9DT -5:10 PM Oct 3rd, 2011VFigatelix
Join us next week Essential Knowledge and Skills for Product
Management Success w/Saeed Khan@saeedwkhan #prodmgmttalk
http://t.co/PL6HXAkp -5:12 PM Oct 3rd, 2011ProdMgmtTalk Thank you
everyone! Todays stats: 320 tweets generated 449,319 impressions,
reaching an audienceof 18,142 followers #prodmgmttalk -5:12 PM Oct
3rd,
2011_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3Thank you http://bit.ly/phTOWh16GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk 17. Transcript from Oct 3, 2011:Global Product
Management Talk w/ Jose Briones, Ph.D. Value Co-Creation and
Product ManagementMAIL: http://bit.ly/ouZN8J
FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear:
http://bit.ly/nbw9YrVFigatelix RT @ProdMgmtTalk: Thank you
everyone! Todays stats: 320 tweets generated 449,319
impressions,reaching an audience of 18,142 followers #prodmgmttalk
-5:13 PM Oct 3rd, 2011ProdMgmtTalk Speaker Schedule is packed
through Feb, 2012! http://t.co/xJ9kLkSb #prodmgmttalk -5:15 PM Oct
3rd,2011ProdMgmtTalk Bravo! @brioneja @cindyfsolomon
@brainmates@lmckeogh @piplzchoice @erikalandersen@aussiegoldy
@eghenson @jjriquelmem #prodmgmttalk -5:25 PM Oct 3rd,
2011ProdMgmtTalk RT @product_guy: Thanks @brioneja
@brainmates@cindyfsolomon #prodmgmttalk Great session.Good food for
further study! #prodmgmttalk -5:28 PM Oct 3rd, 2011ProdMgmtTalk
Value! @trillogy3 @jjriquelmem @joshua_d@saeedwkhan @thebuddygroup
@hakankilic @VFigatelix@product_guy @eghenson @Trillogy3
#prodmgmttalk -5:29 PM Oct 3rd, 2011ProdMgmtTalk Applause!
@agilebench @marybnolan @hienergyguy @aussiegoldy
@evaneekelen@Ycnt_ibdonlyjen @JJRiquelmeM @HakanKilic @eghenson
#prodmgmttalk -5:33 PM Oct 3rd, 2011 Visit our website blog
http://bit.ly/eOFmB6 for more information about weekly speakers,
talk focus, & resources :
http://www.prodmgmttalk.com_______________________________________________________________________________________________Sponsor
us http://bit.ly/gF0Tt3Thank you http://bit.ly/phTOWh17GLOBAL
PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @prodmgmttalk
#prodmgmttalk
